Nimble

The Problem

The increasing knowledge of animal well-being has led to staggering growth in the pet care market and observed a growth rate of 27.2% in 2020. Nimble wanted to capitalize on this growth and boost their revenue from the Amazon marketplace. However, they found it difficult to increase their brand awareness. On the other hand, their brand keywords contributed to 80% of the ad sales. They needed an expert approach to boost their awareness and increase overall sales.

Our Approach

The SellerApp team conducted an in-depth audit of the account to evaluate the campaign performance. To increase market share, we laid a concrete action plan by breaking down the objectives and targets to be achieved into three phases.

In phase 1, the team optimized existing campaigns and built traction around relevant generic keywords. Besides, the team utilized the budget towards Sponsored Display and Brand campaigns to amplify Nimble’s brand presence.

Enhancing competitor targeting was the core aspect of phase 2. The team included new competitor ASINs in the campaigns and aggressively bid on them to increase the market share. Furthermore, keyword research was performed to find relevant seasonal keywords.

In phase 3, the team analyzed custom reports and data points to scale the ad campaigns further. SellerApp dashboard helped them slice and dice the data for further analysis of the campaign performance. They found opportunities to improve the Search Frequency Rank (SFR) and reduce total ACoS.