Blondi & Sam

The Problem

Blondi & Sam wanted to focus on retail readiness, with its primary aim to differentiate themselves from their other competitors. They wanted to target their unique products - Blue Cooler Backpack and Black Lunch bag and advertise them which would highlight their brand’s versatility.

However, they were facing a decrease in Sales due to poor listing quality and lower product visibility. This is when they turned to us to create a strategy that would pull back on the lost sales, alongside, preparing for the new launch of Kids Backpack, while keeping an ACOS of 30%. As their primary focus was on a robust listing optimization strategy and greater CTR, we knew that Sponsored ads combined with high-performing keywords would do the job.

Our Approach

In order to help Blondi & Sam improve their product visibility and increase their unique products’ awareness, SellerApp began with a powerful listing optimization strategy and Sponsored Products campaigns, using a combination of automatic and manual campaigns to promote the unique product listings. Since Blondi & Sam wasn’t an old brand, SellerApp knew they had to implement automatic targeting to find out which keywords were most effectively driving discoverability and desirability for the brand’s ads.

SellerApp then found a way to leverage Sponsored Brands to help drive traffic in a cost-effective manner by displaying multiple products within one PPC ad and motivating customers to explore the brand’s product pages. By doing so, they were able to encourage customers and display the brand’s unique product catalog in the Store, decrease the cost-per-click (CPC) rate, and help increase sales velocity.

To optimize both campaign types, SellerApp eliminated the under-performing and non-performing keywords while keeping the RoAS and ACoS in check. SellerApp also optimized keyword, bid price, and placement insights to inform campaign management more broadly, and help improve performance across Sponsored Products and Sponsored Brands for Blondi & Sam.