Indexed Keywords
Indexed Keywords are the ones that Amazon identifies to be relevant to your product and associates them with your product. By that, it means, whenever a buyer searches a keyword that is indexed for your product, your product listing gets displayed in the Amazon search results.
A keyword that is indexed for your product is either present on-page i.e. on the title / product description / bullet points or in your backend search terms.
How do I verify if my keywords are indexed?
Login to SellerApp > Dashboard > My Products > Tracked Products > Keyword Tracking
Keyword Tracking feature tracks if your keywords are indexed or not for your product and their page rank.
The summary shows the number of keywords that are indexed and search visibility of the product.
Total Keywords – The total number of keywords that are tracked for the product.
Non- indexed – The number of keywords that are not indexed by Amazon for your product. Non indexed means Amazon does not associate your product with the keyword. If your product is not indexed for a keyword, Amazon will not show your product in its search results for the keyword.
Read Next:
Understanding the Index Checker
Free Tool for Amazon Sellers
Want to learn more?
How to Optimize Keywords for Better Amazon Conversion Rates
Amazon Keyword tips for increased search visibility and conversions
How to Diversify your business with Amazon Global
Still have questions?
If you’re a bit lost, hit up the help team or chat with us to find answers to your query.
