Everything You Need to Know About Managing Multiple Amazon Accounts

Managing multiple Amazon seller accounts can be a game-changer for your business, but it’s essential to navigate Amazon’s policies and requirements carefully. From avoiding account suspensions to increasing profits, there are key strategies to master.

Is it Possible for a Seller to Have Multiple Amazon Accounts?

Yes, Amazon allows sellers to have multiple accounts if there is a legitimate business need, such as selling on multiple marketplaces, managing different brands, or targeting distinct product categories. However, Amazon strictly enforces its guidelines. 

To open multiple accounts, sellers must meet specific criteria and demonstrate compliance with Amazon’s policies, such as maintaining good standing on all accounts.

When Should You Create Multiple Seller Accounts?

There are situations where multiple Amazon seller accounts are beneficial, such as:

Expanding to Different Countries: If you’re targeting multiple geographies, having a separate seller account for each marketplace is necessary due to varying local policies and requirements.

Managing Different Brands: Creating individual accounts for each brand ensures that your branding, sales, and advertising metrics are distinct and organized.

Selling in Different Product Categories: Some categories require specific certifications or guidelines. Separate accounts help you manage compliance and performance effectively.

How to Open Multiple Amazon Seller Accounts?

Opening multiple accounts follows these steps:

Create a New Account: Register on Amazon Seller Central and provide your business details, such as your name, address, and contact information.

Provide Additional Documentation: After registration, submit your tax ID, bank account info, and product category details. Amazon may request additional documents like a business license or government-issued ID.

Manage Accounts Separately: Ensure that each account is linked to a unique email, bank account, and credit card, and follow Amazon’s policies to avoid suspensions.

Things to Keep in Mind When Creating Your Second Amazon Seller Account

Unique Address and Business Information: Amazon does not allow two accounts with the same address, email address, or bank account information, and tax identification numbers. Each account should have its unique business details.

Approval Requirement: If you need a second account for legitimate reasons, Amazon requires you to seek approval first. Unauthorized accounts can lead to suspensions.

Can SellerApp Help Me Manage Multiple Amazon Accounts?

Yes, SellerApp allows you to manage multiple Amazon accounts. With SellerApp, you gain the advantage of a unified dashboard, enabling you to add and manage multiple Amazon accounts effortlessly. From this centralized platform, you can track performance metrics, optimize product listings, monitor advertising campaigns and much more across all your accounts in one place.

However, it’s crucial to comply with Amazon’s policies. According to Amazon’s policy, sellers are generally required to maintain a single account per region unless there is a legitimate business need to operate multiple accounts.

While SellerApp streamlines multi-account management and performance tracking, it remains your responsibility to adhere to Amazon’s multi-account policies to avoid potential issues.

How Can I Connect Multiple Accounts to the SellerApp Dashboard?

Connecting multiple accounts is simple. Just follow these steps:

1) Click on the drop-down menu next to your name in the top-right corner of the dashboard.

2) Select the Settings option.

3) In the settings menu, navigate to the Account Details section.

4) Under Account Usage, you’ll have the option to sync both your advertising and sales accounts.

Do I Need a VPN for Managing Multiple Amazon Accounts?

The use of a VPN is often recommended for managing multiple Amazon accounts to reduce the risk of account suspension. Here’s why:

• IP Address and Location: Amazon closely monitors the IP addresses used to access seller accounts. Logging into multiple accounts from the same IP address can trigger red flags, potentially leading to account suspension. A VPN enables you to use distinct IP addresses, helping maintain account separation.
• Security and Privacy: VPN services offer enhanced security and privacy, reducing the likelihood of being flagged for unusual activity or potential fraud.

That said, SellerApp eliminates the need for a VPN or VPS. As a registered Amazon partner functioning as an agency, SellerApp allows you to seamlessly connect and manage multiple accounts for your brands.

Can SellerApp Check If My Multiple Amazon Accounts Are in Violation of Amazon’s Policies?

While SellerApp can assist in optimizing your accounts, performing audits, and offering insights into performance, our technology cannot directly check if your multiple Amazon accounts violate any of Amazon’s policies. 

However, SellerApp’s Amazon experts can audit your account health and provide insights on whether your account might be at risk or already in violation.

Best Practice: Regularly review Amazon’s Seller Policies and ensure that your multiple accounts are operating in full compliance with their guidelines.