Amazon PPC Automation – Frequently Asked Questions | SellerApp

Estimated reading: 6 minutes

Ultimately, Amazon PPC automation is a powerful tool for optimizing your campaigns and saving time.

SellerApp’s automation feature helps you streamline your advertising efforts, whether you’re scaling or fine-tuning specific strategies. However, it can be quite daunting for beginners.

Therefore, we’ve compiled answers to some of the most frequently asked questions about how automation works in SellerApp’s ecosystem:

What are the different types of automation on SellerApp?

SellerApp offers two primary types of automation to optimize your PPC campaigns:

Advanced Rule-based Automation:

This allows you to create and define your own set of rules based on specific KPIs or objectives. You can customize rules to adjust bids, pause low-performing keywords, or allocate more budget to high-converting campaigns.

AI-based Automation:

SellerApp’s AI engine automatically optimizes your campaigns by analyzing performance data and making real-time adjustments. Based on your set goals (such as maximizing conversions or lowering ACoS), the AI adapts strategies without needing manual input.

What are the different types of advanced ads automation rules available?

SellerApp’s Advanced Ads Automation offers a wide range of rules through its Rule Library. Here are the key rules and their impact:

ROI Maximizer – 2.7X RoAS: Boost bids on top-performing targets driving significant orders. This ensures your successful campaigns get the necessary investment for even better returns.
Keyword Picker – 1.4X Clicks: Discover and create new keywords from high-performing search terms to expand your keyword strategy and increase clicks.
Target Harvester – 2.9X Impressions: Identify new targets from high-impression search terms to increase visibility and attract more traffic.
Wasted Click Eliminator – –30% Ad Spend: Remove low-conversion search terms to reduce wasted ad spend. This rule makes exceptions for important branded terms.
ACoS Reducer – –40% ACoS: Decrease overall ACoS by creating negative targets for underperforming search terms, optimizing your budget.
Down Bid Optimizer – 0.8X ACoS: Prevent overspending by lowering bids on underperforming keywords and ASINs. This rule reallocates the budget to focus on high-value targets.
Dayparting Rule – –70% in Wasted Clicks: Improve ad spend efficiency by adjusting your spending based on high- and low-performance time periods identified from performance data.
Search Rank Booster – 1.75X Organic Growth: Adapt bids based on organic ranking fluctuations for your hero ASINs, helping you maintain or recover strong rankings.
Inventory Refactoring – 95% Stockout Prevention: Reduce ad visibility when inventory levels are low to prevent stockouts and ensure listings stay active when needed.

Can I run two or more automation rules simultaneously?

Yes, SellerApp allows you to run multiple automation rules simultaneously. There are no restrictions on this. However, it’s crucial to ensure that your rules do not conflict with each other, as this could result in less effective optimizations.

What should I consider if automation rules have overlapping conditions?

When running multiple automation rules with overlapping conditions, be mindful of how these rules may affect entities like search terms, keywords (KWs), ASIN targets, and campaign placements.

If different automation rules target the same entity but take conflicting actions, it can lead to underperformance. For instance, one rule may increase bids while another decreases them for the same keyword, negating the impact of either rule.

What is the difference between ‘All Enabled’ and ‘All Campaigns’ in the ‘Select Source’ option?

All Campaigns: This includes every campaign in your account, whether they are active or paused.

All Enabled Campaigns: This option filters out paused campaigns, showing only those that are currently running.

Why does the campaign data look different between SellerApp and the Amazon Ads console?

Amazon Ads console provides live data, which may be subject to attribution windows and real-time updates. In contrast, SellerApp syncs data at regular intervals and reflects performance until the previous day.

This slight delay is standard across third-party platforms.

How can I identify the optimal days and times to set the maximum ad budget?

SellerApp provides stream data, which displays hourly-level performance for your account and individual campaigns. By analyzing this data, you can pinpoint the best times to allocate your budget for maximum impact.

Once you identify peak performance hours or days, you can set up Dayparting Automation on SellerApp to automatically adjust your budget allocation throughout the day.

Should I use Advanced Rule-based Automation or AI-based Automation?

This depends on your level of control and customization:

If you prefer full control over campaign optimizations and want to tailor rules to specific metrics, Advanced Rule-based Automation is the best fit.
If you prefer hands-off optimization where the system learns and adapts based on your goals, AI-based Automation is ideal.

Can SellerApp automation create campaigns for performing search terms?

While SellerApp doesn’t automatically generate campaigns without input, it provides the tools to create and manage campaigns. You’ll need to supply the relevant search terms, which you can identify using SellerApp’s Keyword Research Tool. This tool helps you discover trending and high-converting keywords, ensuring your campaigns target the right audience.

Does SellerApp automation work for products across multiple categories?

Yes, SellerApp’s automation is category-agnostic. Whether you’re selling in one category or across multiple, the automation can optimize your campaigns effectively, regardless of the product type.

Does my campaign structure impact SellerApp automation and its effectiveness?

Yes, campaign structure plays a critical role in the effectiveness of PPC automation.

While SellerApp can optimize all campaign structures, it is advisable to create an optimal campaign structure—for example, by grouping similar products and structuring campaigns based on performance tiers.

A well-organized structure ensures that SellerApp’s automation works at its highest potential. Download SellerApp’s Entire Playbook on Amazon PPC Campaign Structuring here: SellerApp Ads Campaign Playbook .pdf

What is the recommended budget for automation to have a noticeable impact?

The minimum recommended budget varies by region to ensure enough data for meaningful optimization:

United States: $1,000
Europe (EU regions): €1,000
India: ₹10,000

A larger budget allows for more data collection, which is essential for automation algorithms to function effectively.

What is automation in Amazon PPC? Does it help with scaling, optimization, or both?

SellerApp’s automation helps with both scaling and optimization. Automation enables you to manage multiple campaigns simultaneously, driving performance improvements without manual oversight.

For scaling, automation can increase budget allocation and expand keyword targeting, while optimization focuses on fine-tuning bids, placements, and other variables to maximize returns.

—

Ready to optimize your Amazon PPC campaigns with ease?

If you still have questions or need help getting started, our support team (support@sellerapp.com) is here to assist you. Don’t hesitate to reach out to us directly for personalized guidance and expert advice: sales@sellerapp.com.

Start automating with confidence today—let SellerApp’s tools work for you!