Do you drive a car without checking the fuel gauge or looking at the road ahead? No, right?
Similarly, in the competitive landscape of Amazon, merely listing your products is like driving blindfolded.
To succeed, you must constantly keep track of your metrics, analyze what’s effective, and steer your strategies to increase sales.
Now, it’s not easy to get all the data you need in one place. Yes, Amazon offers different reports on Seller Central, but making sense of that data is a nightmare.
To succeed in this competitive landscape, you need a fully-featured Amazon analytics tool that can consolidate all information in one place and make sense of it.
This article will list the top 15 best Amazon analytics tools available in the market.
A quick peek into the article:
SellerApp is a leading Amazon analytics platform that combines data, technology, and artificial intelligence to help e-commerce brands grow their business with data-driven insights and tools.
Pretty much any other tool in the industry focuses on one specific aspect of Amazon’s business. But SellerApp does everything everyone else does, plus some more.
Here are some key features of the platform:
SellerApp’s Product Research feature provides access to a vast database of over 100 million products on Amazon,
It offers advanced filters to help you quickly identify profitable product ideas that align with your business goals.
Apart from that, with the AI-powered Opportunity Score, you can predict product profitability by analyzing factors like demand, revenue potential, profit margin, competition, and more.
The SellerApp Keyword Research feature takes millions of keyword data directly from Amazon and helps you find the most relevant and profitable keywords for your products.
It also offers an Amazon Reverse ASIN feature that allows you to dive into keywords of your competitor’s listings.
SellerApp’s Amazon Product Intelligence offers a suite of features to sellers.
The Product tracker allows you to track any product on the dashboard and analyze historical trends.
For each product, you can also track keywords, understand keyword indexing status, and analyze the listing quality against Amazon’s best practices and competitors.
SellerApp Advertising feature gives you an insight into the profitability of your PPC campaigns, ad groups, search terms, etc.
The Campaign Manager dashboard simplifies campaign monitoring and optimization.
Additionally, SellerApp Advertising automation enables hands-free campaign execution based on your business goals.
Plus, the unique dayparting feature allows you to set custom bids at different times of the day, ensuring optimal ad visibility and revenue potential.
Note: SellerApp recently launched the Stream dashboard, where you can see hourly and seasonal sales data up to the last three months and make data-driven advertising strategies.
| Pros | Cons |
|---|---|
| A comprehensive suite of tools for Amazon sellers | Steep learning curve |
| Access to a vast product database and supplier info | Product sourcing is limited to Alibaba.com suppliers |
| AI-driven Opportunity Score for profitability prediction | A bit expensive |
| Detailed keyword research with advanced filters | Advanced features may require a deep understanding of Amazon's business |
| All-in-one product and keyword tracking | |
| Listing quality analysis benchmarked with category average and competitors, with actionable insights | |
| Automation and dayparting for Amazon advertising | |
| Lifetime data retention | |
| Download custom business reports | |
| Offer a freemium model for all users | |
| User-friendly interface |
Helium10 is an all-in-one Amazon seller solution that aims to provide everything the busy Amazon seller needs
The solution includes 20+ fully-featured tools covering product research, product launches, keyword research, listing optimization, operations, advertising, and analytics.
The Analytics tool includes the following features:
The Profits dashboard offers real-time insights into gross revenue, net profit after estimated costs, and product performance trends over different time periods, allowing you to make informed decisions and optimize your product listings for better profitability.
The Market Tracker tool allows you to track the product performance of competitors in real-time. It provides you with insights into the market trends, sales volume, and pricing strategies of your competitors.
The Keyword Tracker tool helps you track your products’ ranking for specific keywords on Amazon. Additionally, it suggests relevant keywords to increase your product’s visibility and sales.
Apart from these tools, Helium 10 also offers a new Market Intelligence tool, “Market Tracker 360,” to gain actionable insights to boost your brand.
| Pros | Cons |
|---|---|
| User-friendly interface | Many tools with confusing names |
| All-in-one platform | No supplier database |
| Free and Starter plan for new businesses | Expensive for full access |
| Powerful Amazon market analytics tool | Steep learning curve |
| Built-in SEO and marketing tools | |
| Easy landing page builder | |
| Hands-on Amazon training |
DataHawk is an Amazon analytics tool that provides analytics solutions for brands, retailers, and agencies to help them increase sales, optimize margins, and boost profitability on Amazon.
| Pros | Cons |
|---|---|
| Advanced Amazon Market Research & Intelligence tool | Generic research capabilities |
| Amazon SEO performance analysis | Expensive pricing |
| Automate PDP tracking | Lower tracked keywords limits |
| Powerful Amazon BSR Data Visualization | Less advanced features |
| Automatic Scheduled Reporting |
ZonGuru is an all-in-one seller software that offers a collection of 17 tools that work together to provide a clear overview of your Amazon business. Its strength is especially seen in Product Research and Keyword Tracker.
Recently armed with ChatGPT-4, Zonguru also helps you optimize your listings and increase sales.
On top of that, Zonguru also offers a Business Dashboard, IP Monitoring, and an Email and Review Automator for comprehensive business management.
| Pros | Cons |
|---|---|
| Automatic filtering of canceled orders and refunds | High prices |
| Focus on enhancing customer loyalty | Comparative cost to competitors |
| Three flexible pricing plans | Limitations on the starter plan |
| Efficient order search | Incomplete features |
| Business dashboard for product performance overview | Short trial period |
| Focus on enhancing customer loyalty | Comparative cost to competitors |
AMZScout is a popular Amazon intelligence software that offers a complete toolset to help you start and grow your Amazon business, including product research, keyword research, trends competitor data analysis.
AMZScout also offers a Chrome Extension to make product research easier for sellers.
| Pros | Cons |
|---|---|
| It's affordable and user-friendly | Limited functionality |
| All-in-one platform for product research | Have to install Chrome Extensions to get full functionality |
| Solid product database | |
| Have a helpful academy to learn |
Jungle Scout is a comprehensive platform designed for sellers looking to sell products on Amazon.
It offers a suite of tools to assist you in launching and scaling your business.
Some of its key features include:
Additionally, Jungle Sout offers Inventory Management, Rank Tracker, Review Automation, Advertising Analytics, and other tools to help you manage your business better.
| Pros | Cons |
|---|---|
| All-in-one features | Pricing complexity |
| Easy-to-use | Steep learning curve |
| Detailed product metrics | No Free Trial Available |
| Access to free resources | Basic plan is not enough for growth |
| Chrome Extension for each research | |
| Opportunity Score |
ChannelAdvisor is a multichannel E-commerce solution designed for businesses to optimize their online sales.
It provides a range of tools that enable retailers to expand their online presence, reach more customers, and streamline their e-commerce operations.
Here are some key features and functions of ChannelAdvisor:
It centralizes product listings, inventory management, and order processing, making it easier to manage a diverse online presence.
| Pros | Cons |
|---|---|
| Highly scalable | Customer service issues |
| Constantly add new marketplaces | Lack of innovation |
| Stays up-to-date with marketplace changes | Contracts require careful reading |
AMALYZE is an Amazon seller tool that provides a range of solutions to optimize Amazon listings and improve sales.
The primary tool is AMALYZE Shield.
AMALYZE Shield offers various metrics to assess product potential, including its seller (brand or Amazon), pricing, Amazon Prime availability, Best Sellers Rank (BSR), relevant keywords, and more.
For existing Amazon sellers, AMALYZE Shield offers valuable insights on review trends, keyword rankings, pricing, and ad presence for their products, aiding their marketplace strategy.
| Pros | Cons |
|---|---|
| Comprehensive suite of seller tools | Steep learning curve |
| Monitor and track Amazon fees and financial | Limited product research market scope |
| Amazon expert support | |
| Granular product analysis |
Viral Launch is one of the comprehensive all-in-one Amazon analytics tools. It contains all the tools Amazon sellers need to research, launch, grow, and optimize their Amazon FBA business.
This comprehensive toolset includes:
With these toolsets, Amazon sellers can easily discover profitable products, monitor competitors, optimize listings, launch new products efficiently, manage PPC campaigns, and make data-driven decisions.
| Pros | Cons |
|---|---|
| Clean, easy-to-use dashboard | Too expensive |
| Powerful PPC automation | Lacks features compared to competitors |
| Highly accurate research data | Limited Amazon Training resources |
Nozzle.ai is another well-known e-commerce analytics platform for Amazon sellers. It provides in-depth market and customer analytics to help sellers grow their profits on Amazon.
Nozzle offers the following features:
| Pros | Cons |
|---|---|
| Unique Amazon Analytics tool | Limited availability on some Amazon marketplaces |
| Features like CLV analysis and cohort analysis | Pricing for comprehensive plans is twice the cost of the Essential plan |
| Affordable Essential plan starting at $250/month | Designed primarily for sellers of recurring products |
| Lacks integrations with other external tools |
Sellozo is an Amazon seller analytics tool that helps you manage your ad campaigns by fully automating and optimizing each campaign to help them save time and money.
Key Features:
| Pros | Cons |
|---|---|
| Automated advertising optimization | Sellozo’s monthly fee is relatively high compared to the competition |
| Repricing tool | It’s compatible with a limited number of Amazon marketplaces |
| Data-Driven insights | Primary focus on advertising and repricing, lacking additional services like listing optimization or product sourcing |
Pacvue is a powerful e-commerce intelligence platform that helps brands and agencies optimize their advertising and sales performance on Amazon, Walmart, and other online marketplaces.
Pacvue’s key features include:
| Pros | Cons |
|---|---|
| Intuitive UI | Lack of user-friendliness |
| Multichannel ampaign management | Need for more integrations |
| Complete eCommerce analytics | Challenges with customer support |
| Automated AI bidding | |
| Reasonable pricing | |
| Integration with Amazon AMS and Amazon DSP |
Seller Tools is an all-in-one Amazon seller software designed to help sellers create comprehensive and accurate Amazon sales strategies.
It offers a range of valuable tools and features to enhance your Amazon selling experience. Such as:
| Pros | Cons |
|---|---|
| Accurate & updated data for optimization | Paid subscription may be costly for some |
| Advertising automation | Learning curve for beginners |
| Simple Chrome Extension | Limited marketplace & social network support |
| May lack some features and integrations of other tools |
Zon Tools is an Amazon PPC management and automation software designed to simplify advertising strategy for sellers.
It offers a suite of algorithmic engines, such as Auto-Mate 3.0™, KeyWord Miner™, and Bid Gambler™, to adapt to various Amazon Advertising strategies.
With Zon Tools, you can automate advertising rules, optimize bids, and integrate high-converting customer search terms in campaigns to maximize performance.
| Pros | Cons |
|---|---|
| Automated campaign adjustments throughout the day | Lack of support for Sponsored Brands and Display Ads |
| Easy setup for various campaign goals | Requires human assistance for initial automation setup |
| Flexible smart engine algorithms that adapt to user input | |
| Provides Done-For-You Structured Ad Campaigns |
Sellerboard is another Amazon analytics tool that helps Amazon sellers understand and manage their business better, including profits and losses, customer and sales trends, etc.
It gives Profit analytics tools like the profit dashboard, COGS management, trend dashboard, and Automation tools like PPC optimization, inventory management, review request management, etc.
Sellerboard works with Amazon marketplaces in 21 countries around the world.
| Pros | Cons |
|---|---|
| Feature-rich dashboard | Lack of seller resources (blog, guides, videos) |
| Generous free trial | Limited user access rights on lower-tier plans |
| Helpful demo feature | Focused towards agencies |
The best Amazon analytics tools for you will depend on your needs and requirements. If you want 360-degree Amazon analytics software, opt for SellerApp. On the other hand, choose Viral Launch if you focus on launching a new product.
In the end, remember that having an Amazon analytics tool doesn’t guarantee success. The tool is there to assist you, but your product quality and determination will decide whether you’ll succeed in the market or not.
If you want to learn more about SellerApp, and how it can help you grow your Amazon business, schedule a call with us!
Boost Amazon Sales with SellerApp Insights!
View Comments
Your blog always provides valuable content. Thanks for sharing!
Very happy to hear that.
Fantastic roundup! These 15 Amazon analytics tools are game-changers for business growth. Can't wait to dive in and optimize my strategy!
Glad you found it helpful!