Shresta Dey is a Senior Content Writer with half a decade of experience and a strong foundation in ecommerce. She’s been crafting impactful content for different verticals since her sophomore year of college. Eventually, her passion for branding, marketing, and social psychology led her into ecommerce marketing from fintech. What gives her a unique edge is her expertise in CX writing— something that makes her empathize with the readers as she writes for them.

As a quintessential city girl, when she’s not writing on ecommerce platforms, she’s in the customers’ shoes, indulging in retail therapy and iced coffee!