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Branding on Amazon is hard for many sellers, but it shouldn’t have to be! I like to look at heavy hitters like Nike, Wayfair, and Coach. What does each of these have in common? Incredibly visual branding that you never forget. For Nike, it’s the swoosh that makes you come alive to knock out a…
Selling on Amazon provides ample opportunity to make a lot of money. That is, if you sell the right product, stand out from the competition, and are able to reinvest in growth in real-time. To help you build a high-growth Amazon business, we put together the following guide with three strategies every Amazon seller should…
Running Amazon PPC ads is absolutely important if you want to succeed as a seller on the popular marketplace. However, without an Amazon PPC Automation tool, sellers can find it incredibly challenging to effectively monitor bids, keywords, and performance across several products. It can quickly turn into a full-time job and even become overwhelming if…
Since March 1, 2022, Amazon has started to offer free monthly storage and removals as part of their Amazon FBA New Selection program. Furthermore, Amazon increased the number of new qualified ASINs to 500 as part of the latest update. In addition, sellers who are new to FBA can qualify to get a discount of…
Amazon should be a part of your e-commerce marketing strategy. With more brands turning to Amazon to sell their products, clearly, the retail giant has become one of the potential ways to acquire a new audience. Experimenting with different brand-specific opportunities and trying different ad types and targeting options is a must. As the marketplace…
It’s a new year. There’s a whole bunch of new upgrades, new features, and new strategies for Amazon sellers to look forward to creating a profitable business in 2021. In 2020, we crossed quite a few milestones, like getting into a strategic partnership with the sourcing giant, Alibaba.com, automating advertising optimization, and more.To make things…
After the pandemic, what’s the new normal? Where is e-commerce heading to in 2022? Every year, people try to predict what lies ahead in the new year. The e-commerce industry isn’t an exception. As a company that helps e-commerce sellers and brands to succeed on the Amazon marketplace, we, at SellerApp, wanted to provide you…
It’s 2021 and it’s no secret that Amazon FBA has completely changed the e-commerce world. In fact, one could say that FBA has turned everything upside down. Amazon is not only the king of the internet jungle but they have also fine-tuned the FBA model to attract more than 2.5 million sellers worldwide! With just…
As the year begins, SellerApp started to explore Amazon’s advertising trends in 2022. The global pandemic drove the e-commerce sales growth by 30% in 2020. Consumers across the globe were forced to adapt to online shopping which fueled the growth of the entire e-commerce industry. When it comes to Amazon, 2021 was an incredible year…
While most people go to Amazon to spend their money, a lot of people learned how to make money from Amazon. Yes. Amazon has turned many people into successful entrepreneurs. In 2020, Amazon accounted for 37.9% of all online retail sales in North America (Statista). Clearly, Amazon is the future. There are a plethora of…
If you haven’t used bulk sheets to optimize your Amazon PPC campaigns already, it is time to start. You can use them to streamline all your PPC campaigns with just a few clicks! The time you can save by using bulk operations is priceless. So, what are these bulk sheets? How can you leverage them…
An effective Amazon advertising strategy includes sponsored brand ads. When used properly, Amazon sponsored brand ads capture new-to-brand customers, increase consideration for a brand’s products, and thereby enabling awareness among customers. Since 2019, Amazon advertising has been transforming significantly. Within Sponsored brands, we have seen more new targeting options and beta additions lately. When it…
How you view and manage your PPC (Pay-Per-Click) campaigns can significantly impact the success of your Amazon sponsored product ads . Some experts often emphasize the importance of reducing your ACoS (Advertising Cost of Sales) to a single digit as the ultimate metric. However, it’s crucial to understand that there’s no one-size-fits-all approach in the…
The multiple fees associated with the fulfillment by Amazon (FBA) program has often been regarded as an obstacle to selling small and cheap items. FBA has allowed sellers across the world to scale their Amazon businesses at an unprecedented rate. However, for smaller products, the added fees meant lower margins. This is why many sellers…
Whether you’re in the business of selling or buying on Amazon, keeping an eye on product prices is crucial. Fortunately, the best Amazon Price Trackers are designed to help you out with this issue. As a seller, using a really good Amazon price tracker can help you gain super valuable insights into pricing trends, find…
Google is the world’s largest search engine while Amazon is the largest e-commerce marketplace. Millions of people search on Amazon and Google. As a seller and entrepreneur, you need to be familiar with both search engines to scale your business. As you shape your SEO strategy, it’s essential to focus on what works the best…
If these past few years have shown us anything, it’s that our business needs to stay nimble in the supply chain. No matter how large or small your business is, being able to move with the rolling tides is important, and sourcing from new overseas factories should be something you can move quickly on. Whether…
Which is a better business opportunity – Dropshipping, or Amazon FBA? Let’s break it down for you! One of the fastest and easiest ways to start a business is to sell online. If you’re ready to join the bandwagon, the two most popular business models to choose from are Dropshipping and Amazon FBA. By the…
When it comes to running a successful Amazon FBA business, it’s commonly known that selecting the right products is absolutely critical. However, the key to Amazon FBA success lies in finding the perfect Amazon FBA wholesale suppliers who can deliver quality products. But how do you actually go about choosing the right Amazon FBA supplier…
SellerApp’s new sourcing tool finds accurate and relevant product suppliers in just a few clicks! Read on to find out the details. We’re thrilled to announce that SellerApp is going to launch a brand new Amazon Product Sourcing Tool for all Amazon sellers! At SellerApp, we’ve been working hard on a new feature, and it…
If the goal is to become a successful 8-figure seller on Amazon, you’re in the right spot. Let’s explore some powerful hacks that can elevate you from a 7-figure to an 8-figure seller. On the ever-evolving platform of Amazon, staying ahead involves keeping up with the latest trends, utilizing industry-relevant tools, and consistently refining your…
Ready to invest in your Amazon business, but don’t have enough cash? It might be time to consider financing. If you’ve done any amount of research on the topic, you know that there are a LOT of financing options for business owners like you. From invite-only programs to eCommerce-designed solutions to credit cards, there’s enough…
The pandemic has led to some dramatic shifts in the way we shop and changed how buyers and sellers interact. To remain relevant, many sellers are moving online to grow and reach new customers. Today, we have two leading giants in the e-commerce industry: Amazon and Shopify. They both are different and offer diverse opportunities…
It’s been a spooky year so far, and this autumn it just got a whole lot spookier. COVID-19 pandemic or not, families were more than just ready to celebrate Halloween. While the National Retail Federation (NRF) expects slightly deflated consumer spending in the US, Amazon’s Q2 numbers indicate that more American consumers are now shopping…
Are you aware that you can manage your account health on Amazon? Ever tried doing the health checkup of your Amazon seller account? With the frequent changes happening on seller central, safeguarding Amazon account health has become more important than ever! Today, let’s break it all down to what it takes to manage your account…
There might be a few reasons why you are not seeing enough traffic for all your products. One potential reason is – you are not properly using the resources to drive traffic. You need to showcase your products to your target audience. So it’s important to optimize every part of your sales funnel to reach…
Amazon is making it easier for brands to stand out on the platform. The introduction of A+ content allowed brands to magnify their values and products with rich visual media creatives. The retail giant is now stepping it up a notch with Amazon Posts. Amazon’s latest attempt to enhance brand messaging is likely to play…
Do you need FNSKU barcodes while selling on Amazon? Barcodes can get quite confusing. In this article, I’ll explain what FNSKU is. In short, Amazon uses FNSKU to track your products. Why is FNSKU important? Amazon uses FNSKU to print your product labels. This code serves a unique purpose for your product. You may be…
Launching a successful Amazon product can be exciting and challenging too. It takes time, knowledge, and effort to achieve success. Many sellers often fail to succeed and it takes a lot more effort than you realize. It’s not just a matter of listing your product. We’d say that you have to come up with a…
Whether you’re a beginner venturing into Amazon sales or an experienced seller, having a solid grasp of Amazon’s terms of service, policies, and guidelines is key to smooth your journey. At every turn, Amazon’s guidelines play a crucial role, in shaping the way you navigate the platform. That’s precisely why we’ve decided to delve into…