If you’re planning on selling on e-commerce or online marketplaces, then you’re in the right place at the right time! With projections indicating that e-commerce sales are poised to exceed $4,117 billion in 2024, it’s clear that the digital marketplace is where the action is at. But there is a catch (there always is): succeeding…

If you are an Amazon seller, you’ll know there’s no one-size-fits-all solution for your business. Your competitor might be selling the same items as yours, but their pricing strategy, images, or A+ content might lead them to bag all profits, as well as grab your traffic.  Crafting a solid listing strategy that persuades shoppers to…

Amazon didn’t scale to where it is now by accident. Did you know that Amazon has been leveraging affiliates and influencers since 1996? These partners bring organic external traffic to their website, primarily through the associates program and the amazing Amazon Influencer Program. Whether you’re an Amazon Seller Central Seller, Vendor Central Seller, or Amazon…

We are going to address a problem to which all Amazon sellers are exposed to a greater or lesser extent: the hijacking of listings by third parties. This is a practice that generates hundreds of thousands of dollars in losses for sellers selling legitimate products and, with this article, we want to help you identify…

The amazon holiday season is upon us, and it’s raining celebrations and gifts everywhere. With the pandemic bringing about a change in the way we purchase gifts, many people have moved to shop online. This, in addition to the usual surge in sales during the holidays, has urged sellers everywhere to adopt more advanced strategies…

If you are an Amazon vendor who has just been accepted onto the Amazon Vendor Direct Fulfillment program or are considering to be a part of it, it’s time to unravel some crucial information about integration and its overall process.  An invitation to the Amazon Vendor Central platform is nothing but a coveted opportunity that…

Most products are safe to use by customers, and safe to sell by brands on Amazon. Users want them, and sellers are ready to provide them. But some articles fall under a different category. These are dangerous goods or hazardous materials (hazmat for short).  Hazmat goods contain elements that make them high-risk products, to a…

Debt and equity financing are two of the main types of funding often utilized by eCommerce businesses. Knowing how they differ and what each option offers is key to understanding which one is right for your business. Each has its benefits and disadvantages, and business owners need to make the most informed decision for their…

If you are an Amazon seller, you will likely consider liquidating your excess inventory at some point in time. Clearing stock is a common practice in running retail businesses, however, it can sometimes get very complicated and time-consuming. Whether you are an FBM or FBA seller, excess stock stored in your Amazon inventory will impede…

Amazon threw down the holiday gauntlet on October 4th this year with dual announcements rolling out Black Friday-like deals and a new gifting tool that allows users to send gifts to friends and family with just an email.  In case you missed that – Black Friday has already begun on Amazon, and other marketplaces are…

Counterfeit – a word that conjures up a sense of fear in the minds of every brand. It means that there’s someone out there selling cheap copies of your items, decreasing the credibility of our brand and stealing your profits.  Counterfeits have been a serious problem for as long as brands existed, and Amazon does…

While it’s no secret that Amazon reviews are important, new sellers always seem to be caught off guard at how much value they truly hold. Reviews impact much more than sales; they also affect your product visibility, bestseller ranking, and inventory planning, just to name a few. Plus, in such a crowded marketplace, their social…

Amazon variation listings are one of the best ways to improve your product’s discoverability and conversion funnel on Amazon. Not all customers have similar preferences while purchasing from Amazon and if you have multiple variations of the same product, there is no other way to showcase them but leveraging the listings variation or parent-child listings…

Amazon FBA reimbursements may help you increase the value of your FBA business at a critical time, such as your exit. By increasing your value, you’ll hopefully be able to spark multiple offers and walk away with a multiple that satisfies all the hard work, time, and money you’ve invested in your business. We’ll walk…

Most sellers expand their operations and leverage Amazon’s offerings by listing sponsored products, becoming an FBA seller, and lending from Amazon.  But there’s one prominent opportunity Amazon offers that most sellers aren’t aware of – Amazon Renewed. But what does Amazon Renewed mean and is it good for your business? Let’s take a quick look…

Inventory Management is one of the most crucial factors behind an FBA seller’s success. It can make or break their Amazon business. By learning effective inventory management techniques, one can reduce storage fees, inventory costs and improve their overall profit margin.  To help sellers measure the health of their inventory, Amazon has developed a metric…

The world of publishing has seen some major changes in recent years. With the advent of self-publishing, anyone with an idea and the dedication to see it through has had unprecedented access to readers around the globe. But for those who are new to Amazon Kindle Direct Publishing (KDP), there’s a bit of a learning…

As we all know, the Amazon retail business is booming, but those who want to take their revenue and profits up a notch sometimes need adequate capital to do so. Expanding your operations and increasing inventory can be difficult without sufficient cash or bank account balance – which is not always what new businesses are…

Amazon Canada is a lesser-known marketplace, but it offers plenty of opportunities. There are 15.9 million monthly unique visitors, and they are growing fast!  While Amazon Canada isn’t as big a market as Amazon U.S., its growth has been impressive with an average annualized sales volume of over $3 billion USD. Not only that, according…

Amazon has set the bar high for online shopping with two-day shipping and near-endless products, sellers, and vendors.  If you have been selling on Amazon for quite some time, you may know that being competitive isn’t sufficient. One way to entice your audience is using Amazon Lightning Deals. They are promotional offers running on Amazon…

When a seller registers on the Amazon Marketplace, they need to have an inbuilt inventory. Amazon launched the Seller Flex program for sellers to keep track of their inventory in their warehouse. It is an exclusive fulfillment program that enables better control over fulfillment. In this article, let’s understand how the Amazon Seller Flex program…

Building an online-first brand has never been easier. With a robust ecosystem of commerce, marketing, and distribution platforms, there is a level playing field for brand building. Amongst marketplaces, Amazon is currently the world’s largest marketplace, with products across a wide range of categories. As India’s consumer brand market sees a surge in the creation…

Get ready to conquer the busiest time of the year with SellerApp’s Q4 Mastery! Yes! We’re excited about our latest virtual seller event – Amazon Q4 Mastery. It is one of the biggest events we host for e-commerce sellers who want to take their Amazon business to the next level in Q4.  What’s so unique…

The issue of copyright infringement has become a significant challenge on Amazon, with both false and legitimate complaints on the rise.  If you’re an Amazon seller, you’re likely aware of the severity of this problem in the marketplace. In this article, we’ll provide you with a comprehensive understanding of everything you need to know about…

Amazon’s catalog boasts more than 12 million products. In fact, it is one of the popular product search platforms out there. So Amazon has become crucial for many e-commerce sellers who want to scale their business. However, it can be hard to stay organized and understand all the factors at play.  This article will help…

Amazon Business has several features and tools to ace your online business and create the best customer experiences. Besides, it has a procurement program that offers tax exemption to organizations.  To make it less overwhelming, we’ve put together all things you need to know about Amazon’s Tax Exemption Program (ATEP). Along with that, we give…

Your month-on-month sales are growing, and you reached your target ACoS, but you struggle to grow your profits. Sounds familiar? Read on to find out how to increase your profitability with Customer Lifetime Value on Amazon. In this article, we help you understand why customer lifetime value is important for your Amazon business and how…

Understanding Amazon Vendor Central reports is no easy task. With so many data points and metrics to track, it can be hard for a few to make the best use of the platform. However, failing to do so will negatively impact your brand on Amazon.  At SellerApp, we build robust reporting tools and use them…

Amazon Prime Day is the biggest and most exciting online shopping festival in the world. This annual shopping phenomenon is the most crucial day for an Amazon seller. It is the best time for a seller to build his brand image and awareness and of course, make the most of the sales opportunities that Prime…