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Amazon Advertising Video – A Detailed Guide For Sellers

Hey Amazon sellers! If you agree with the point that videos are one of the best forms of Amazon advertisements, you are right! Video advertisements are one of the most contributing advertising elements on Amazon. A customer can understand a lot about a product just from a few seconds on the video. Did you know…

November 19, 2024

5 Tips To Compete With Local Brands On Amazon Europe

So, you’ve decided to sell on several Amazon Europe Marketplaces. If you’re serious about making an impact on these markets, you’ll have optimized your listings for each European market. In this article, we explain how you can maximize your sales and profits on Amazon Europe through local Amazon listing translation. We’ll also share vital Amazon…

7 mins to read

How to Answer Customer Questions on Amazon

An Amazon product listing page has several parts – title, description, bullet points, images, ratings, reviews, etc. Sellers are often advised to optimize every single one of these parts. However, one aspect of product listings that tends to get overlooked is the Customer Questions and Answers section. This section is all about going the extra…

9 mins to read

What is Amazon Fresh? Your 2024 Guide to Quick Grocery Delivery

Over the years, we have seen a paradigm shift in people’s shopping habits. Visiting a traditional brick-and-mortar store, browsing through products, getting them billed at the counter, and walking out with your shopping bags, have undergone a huge change with everything now moving online. Of course, physical stores and shopping are still very prevalent especially…

10 mins to read

Inside Amazon Prime Wardrobe – Is it Worth Trying on for Size?

Fitting rooms are a staple of brick-and-mortar stores. Also, window shopping has been a vital part of the process of buying apparel. Until recently, few people thought that online showrooms could match that experience.  But then – enter Amazon Prime Wardrobe.  Today, we’ll review the ins and outs of Prime Wardrobe, and see if it…

7 mins to read

What Are The Common Amazon PPC Mistakes?

In the world of Amazon selling, advertising is an integral part of scaling your business. Amazon is one of the biggest global online marketplaces receiving 223.72 million visitors every month. This means the competition between sellers for getting their products in front of consumers is all the more fierce. Amazon PPC when done correctly can…

13 mins to read

Amazon Product Detail Page – A Comprehensive Overview

Hey fellow sellers! Did you know that 77% of sellers with listing quality scores over 80 generated 92% more sales? Optimizing your Amazon product listing page can unlock a lot of benefits that can boost your advertisement ranking on Amazon. There are highly critical elements on your product listing page that decide the visibility of…

16 mins to read

What is Amazon Phishing and how can sellers protect themselves from it?

It’s 2022 and scammers have become all the more innovative. With the advent of technology comes a host of new problems that are puzzling and hoaxing people everywhere. One such fraudulent scheme we’re going to discuss in this article is Amazon phishing. These attacks have instilled a sense of fear in a large number of…

10 mins to read

Top 3 Repricing Strategies for Wholesalers and Brand Owners

Using a tool to adjust your product prices to the current market situation is a no-brainer. A human cannot set prices better or more accurately than software, nor do business owners have the time to track and evaluate hundreds of price changes per day for every individual product and adjust the price accordingly.  Here’s the…

8 mins to read

How Much Does Amazon Advertising Cost in 2024?

Amazon has revolutionized more than just online shopping. It has brought about a tumultuous change in the way digital marketing and advertising are carried out. Amazon ads drive high revenue for sellers and the competition is fierce. Every seller is striving hard to get his products in front of as many customers as possible. Amazon…

12 mins to read

What can I do with SellerApp Freemium

SellerApp believes in empowering Amazon sellers of all sizes with powerful data analytics and tools to master and ace their seller game. Presenting – the SellerApp Freemium plan! Take a look at everything we have on offer for you and we can guarantee no other Amazon seller platform gets as good as this.  So what…

8 mins to read

What Is An Amazon FBA Aggregator?

Aggregators are a pivotal part of an Amazon seller’s journey. Every year thousands of new eCommerce sellers venture into Amazon and aggregators play a major role in taking the businesses of sellers from one level to the next. Once a brand is established and unsure of what to do next or wants to exit, that’s…

19 mins to read

How Repricing Fits into your Amazon Growth Stack

Many sellers are quick to figure out the basics of one of the selling models, such as Retail or Online Arbitrage, or selling Wholesale. Where many get stuck is scaling their operation.  In this guide, we’ll break down the systems mindset you should adopt, what a growth stack is, and how to apply repricing within…

8 mins to read

Amazon Bid: The Ultimate Guide to Dynamic Bidding Strategies

To win big and remain relevant in the Amazon industry, sellers should have a keen understanding of how bidding works, and the different bidding options available to them. Mixing and matching the right strategies along with the right conditions can do wonders for your campaigns by driving your competitor traffic in no time. Before diving…

36 mins to read

How Much Could Your FBA Business Be Worth?

You may not have realized that you own one of the most in-demand investment options for online businesses. On our marketplace, the average sales price for Amazon FBA brands was $1,246,759.04 at a 40X multiple in 2021 alone. That’s a 231% increase compared to 2020 when the average Amazon business sold for $538,741.62 at a…

8 mins to read

Best 12 Online Selling Platforms for E-commerce Brands and Sellers

If you’re planning on selling on e-commerce or online marketplaces, then you’re in the right place at the right time! With projections indicating that e-commerce sales are poised to exceed $4,117 billion in 2024, it’s clear that the digital marketplace is where the action is at. But there is a catch (there always is): succeeding…

20 mins to read

Ultimate Guide to A/B Testing your Amazon Listings

If you are an Amazon seller, you’ll know there’s no one-size-fits-all solution for your business. Your competitor might be selling the same items as yours, but their pricing strategy, images, or A+ content might lead them to bag all profits, as well as grab your traffic.  Crafting a solid listing strategy that persuades shoppers to…

13 mins to read

Amazon Influencer Program Guide: Requirements, Tips, and Commission Rates Unveiled

Amazon didn’t scale to where it is now by accident. Did you know that Amazon has been leveraging affiliates and influencers since 1996? These partners bring organic external traffic to their website, primarily through the associates program and the amazing Amazon Influencer Program. Whether you’re an Amazon Seller Central Seller, Vendor Central Seller, or Amazon…

14 mins to read

Avoid Amazon Listing Hijacking Using SellerApp’s Alerts

We are going to address a problem to which all Amazon sellers are exposed to a greater or lesser extent: the hijacking of listings by third parties. This is a practice that generates hundreds of thousands of dollars in losses for sellers selling legitimate products and, with this article, we want to help you identify…

8 mins to read

Amazon Holiday Selling Strategy for Seasonal Success

The amazon holiday season is upon us, and it’s raining celebrations and gifts everywhere. With the pandemic bringing about a change in the way we purchase gifts, many people have moved to shop online. This, in addition to the usual surge in sales during the holidays, has urged sellers everywhere to adopt more advanced strategies…

11 mins to read

How to Set Up EDI with Amazon Vendor Central?

If you are an Amazon vendor who has just been accepted onto the Amazon Vendor Direct Fulfillment program or are considering to be a part of it, it’s time to unravel some crucial information about integration and its overall process.  An invitation to the Amazon Vendor Central platform is nothing but a coveted opportunity that…

13 mins to read

The Ultimate Amazon Hazmat Policy Guide for Sellers

Most products are safe to use by customers, and safe to sell by brands on Amazon. Users want them, and sellers are ready to provide them. But some articles fall under a different category. These are dangerous goods or hazardous materials (hazmat for short).  Hazmat goods contain elements that make them high-risk products, to a…

8 mins to read

Debt & Equity Financing – What’s the Difference?

Debt and equity financing are two of the main types of funding often utilized by eCommerce businesses. Knowing how they differ and what each option offers is key to understanding which one is right for your business. Each has its benefits and disadvantages, and business owners need to make the most informed decision for their…

7 mins to read

How to liquidate excess inventory on Amazon?

If you are an Amazon seller, you will likely consider liquidating your excess inventory at some point in time. Clearing stock is a common practice in running retail businesses, however, it can sometimes get very complicated and time-consuming. Whether you are an FBM or FBA seller, excess stock stored in your Amazon inventory will impede…

12 mins to read

Holiday Fulfillment: Advice from Cahoot

Amazon threw down the holiday gauntlet on October 4th this year with dual announcements rolling out Black Friday-like deals and a new gifting tool that allows users to send gifts to friends and family with just an email.  In case you missed that – Black Friday has already begun on Amazon, and other marketplaces are…

5 mins to read

Everything you need to know about the Amazon Transparency Program

Counterfeit – a word that conjures up a sense of fear in the minds of every brand. It means that there’s someone out there selling cheap copies of your items, decreasing the credibility of our brand and stealing your profits.  Counterfeits have been a serious problem for as long as brands existed, and Amazon does…

9 mins to read

How to Develop the Best Amazon Review Strategy

While it’s no secret that Amazon reviews are important, new sellers always seem to be caught off guard at how much value they truly hold. Reviews impact much more than sales; they also affect your product visibility, bestseller ranking, and inventory planning, just to name a few. Plus, in such a crowded marketplace, their social…

9 mins to read

Amazon Variation Listings (The Ultimate 2024 Guide)

Amazon variation listings are one of the best ways to improve your product’s discoverability and conversion funnel on Amazon. Not all customers have similar preferences while purchasing from Amazon and if you have multiple variations of the same product, there is no other way to showcase them but leveraging the listings variation or parent-child listings…

11 mins to read

How to Leverage FBA Reimbursements to Increase the Value of your Amazon FBA Business

Amazon FBA reimbursements may help you increase the value of your FBA business at a critical time, such as your exit. By increasing your value, you’ll hopefully be able to spark multiple offers and walk away with a multiple that satisfies all the hard work, time, and money you’ve invested in your business. We’ll walk…

7 mins to read

Everything You Need To Know About Amazon Renewed In 2024

Most sellers expand their operations and leverage Amazon’s offerings by listing sponsored products, becoming an FBA seller, and lending from Amazon.  But there’s one prominent opportunity Amazon offers that most sellers aren’t aware of – Amazon Renewed. But what does Amazon Renewed mean and is it good for your business? Let’s take a quick look…

10 mins to read