“Learn from the past if you want to predict the future.”  – Confucius Though Confucius didn’t reference it for eCommerce, it’s still relevant to all businesses selling online.  Running an e-commerce business is not easy!  With volatile supply chains, finicky consumer demand, and a sea of competitors, it’s more important than ever for e-commerce sellers…

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2022 has been a rollercoaster ride for many CPG brands. Between inflation, supply chain problems, and ever-changing consumer behavior, a lot is going on.  As we look ahead to the new year, it’s clear that steering the growth of the CPG brand might be a bit challenging,  But fortunately, not everything on the horizon is…

Choosing an appropriate Amazon seller name is a crucial business decision because you want your customers to positively associate with your brand.  There are more than 1.9 million active sellers on Amazon as of 2021, which is increasing daily.  By last year’s quarter, there was an increase of over 280,000 sign-ups. So with all these…

When it comes to e-commerce, the key to conversion is discoverability. The easier it is for customers to find your product, the more you generate sales.  In a physical store, product placement significantly influences your consumer’s decision. Similarly, in the digital world, optimizing your online presence is very crucial if you want to get ahead…

A piece of advice: Do you need a solid head start for your new launches? Market your product early on. More than 28% of the total revenue can come from your new product launches with the right strategies.  Customers today are inundated with countless brands and marketing messages across platforms.  Well, in such a cluttered…

In the world of eCommerce, it’s essential to stay on top of your metrics and ensure you’re delivering a good experience to your customers.  Amazon’s Order Defect Rate is one of the most important metrics that every seller should be aware of. In 2021, Amazon shipped over 5 billion items to customers around the world,…

Are you feeling the squeeze of rising Amazon ad costs?  You’re not alone. According to recent data, the average cost of advertising on Amazon has grown significantly in the USA, rising from $0.78 in 2020 to $1.21 in 2021 – a nearly 50% increase year-over-year (source).  And this trend has continued into Q3 of 2022,…

If you are an Amazon seller, you might be familiar with the pick-and-pack fees. As expenses continue to rise with inflation, these fees can really add up and eat into your profits, so it is important to know how to reduce them. With a few best practices and tips, you can definitely run a business…

Selling beauty products on Amazon has become a major opportunity for both aspiring entrepreneurs and established brands. Due to its promising potential, this industry is attracting interest from numerous high-profile individuals, including top financiers and celebrities. In 2024, the global beauty and personal care market is projected to exceed $580 billion, reflecting the continuous expansion…

As an Amazon seller, you know how important it is to make the most of your ad budget.  You spent hours researching the right keywords and optimizing your campaigns.  But despite your best efforts, you just can’t seem to get the conversions you want.  Sounds familiar? You’re not alone. Many advertisers struggle with wasted ad…

Amazon is the leading e-retailer in the United States, with net sales amounting to close to 470 billion USD in 2021.  To achieve this growth, Amazon always had a unique business structure and strategy that allowed them to capture almost half of the U.S. eCommerce market.  So, how did they manage to achieve such stupendous…

Hey sellers! Do you ever sit down to audit your Amazon advertising performance but just scratch your head? Don’t worry!  Even experienced sellers can struggle to keep up with all of their campaigns and understand how they’re performing. Regardless if you find it daunting, grading Amazon advertising campaign is imperative to learn about your target…

Shopping in this digital era is no longer linear.  Consumers have access to ample information right now they use every source available to research products before buying them. This makes it more important for brands to utilize a full-funnel advertising strategy to reach consumers across multiple channels, be it online, on social media, or even…

“Your business success depends on knowing your numbers.” The main goal of an Amazon seller is to get more profits and increase the earning potential over time.  But that doesn’t happen all the time.  Joe started his Amazon business in 2021, and he quickly crossed $100,000 in sales with competitive pricing and aggressive advertising.  He…

Price your product too low, say goodbye to your sales, price too high, and leave money on the table.  Superior pricing decisions increase market share, while ineffective pricing strategies come at the cost of long-term growth.  With costs rising, finding the right pricing strategy for your Amazon business is more important than ever. A quick…

What are the two most important metrics for your Amazon business? We’d say revenue and profit.  But there’s a trap! Your sales are growing on Amazon, and your brand is doing well, but that doesn’t mean your business is profitable.  Don’t get us wrong. Revenue is a vanity metric, so even if you grow month-over-month,…

“It is much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg If you are a customer and when you see these two products in the search result. Which product are you likely to click on? The first product – NINE WEST or the second product…

Black Friday is around the corner! And it’s known to be one of the busiest shopping days of the year!  On average, US shoppers spent around $8.9 billion on online shopping during Black Friday and $10.7 billion on Cyber Monday (source).  If your Amazon store is not yet ready for this November holiday sale, you…

Do you optimize your Amazon ad campaigns? Then you’d know about budgeting rules on Amazon. One aspect of Amazon campaigns that bothers advertisers is running out of budget. Keeping a tab on the campaigns and adjusting them constantly to reach the right customers in time is definitely important. Amazon has now made it a lot…

Growing Amazon impressions is a crucial part of your customer’s purchasing journey.  The frustrating cycle of low impressions and clicks results in a low sales volume. Besides, a campaign that’s not well-executed results in negative ROI and wasted money. Amazon Ads may look like child’s play, but it isn’t.  There are instances where you are…

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Level up your Q4 sales growth with SellerApp Amazon Q4 Mastery! Yes, SellerApp’s Q4 Mastery is back! We are bringing together outstanding professionals across the e-commerce industry to help sellers crack the Q4 puzzle. Register here and join us for the live event on Oct 20th and Oct 21st, 2022, at 11 am EST.  What’s…

More than 45% of Amazon sellers think managing their advertising strategy is challenging for their business. With the Amazon platform growing at an unprecedented rate, it takes time, effort, and money to drive profits through advertising.  This is where you need the help of an expert or software to improve the overall effectiveness of the…

Amazon has successfully built the right framework to conquer the e-commerce industry. The last few years were a strong indicator of how the business has been catering to its ever-growing customer demand. According to sources, their total revenue outcome for the year 2022 was 469.82 billion U.S dollars. As an innovator in the e-commerce industry,…

‘Keyword’ is a term that every Amazon seller is familiar with. If you are to successfully sell on Amazon, the process encompasses Amazon SEO, keyword research, listing optimization, and targeting the right keywords for your campaigns. Keywords are at the epicenter of Amazon SEO but so are search terms. The definitions of search terms and…

In short, Amazon FBA is the company’s incredible logistics network. It allows sellers to send their products directly to an Amazon warehouse to be stored, prepped, packaged, and shipped to their buyers on the online platform.  Imagine what you could do with the time that you will save after you have to stop worrying about…

Haven’t we all come across this scenario where we browse a product on Amazon and after some time, we find that item or similar items all over the internet? Well, it’s Amazon’s Retargeting Ads that are responsible for this mysterious occurrence.  Retargeting is the most robust form of Amazon PPC advertising on the internet which…

It’s no secret that where there is competition, fraud is never too far behind. And, in the arena of the Amazon marketplace, there’s always the never-ending battle between counterfeit and original products. This is why Amazon has had to increase its quality control measures in response to an increasing number of complaints. The most significant…