Do you know 64% of shoppers use more than one retail channel to purchase? With so many options out there, it’s crucial to have a comprehensive e-commerce advertising strategy that covers all your bases. And when it comes to that, banner ads are an absolute must-have.  Not only do they retarget customers and drive traffic…

Running Amazon PPC ads is excellent for generating sales, improving product discoverability, and growing your organic ranking.  But do you know, how much exactly you need to spend to make a profit? That’s where break-even RoAS( Return on Ad Spend) comes in! While RoAS gives you insights into your ad performance and revenue, calculating your…

Amazon is one of the most successful e-commerce marketplaces in the world with almost 6.3 million total sellers. With competition on and off the Amazon platform growing increasingly fierce, it’s important to look for ways to make your brand stand out. For sellers to stand out, Amazon offers unique and innovative options.  One such way…

Do your Walmart listings stand out against the competition? Read on to get started. With over 389 million monthly visitors, Walmart is the second-largest eCommerce marketplace. However, with so many shoppers looking for the perfect product, it can be difficult to ensure that your product listings are seen.  So how can you ensure your products…

Did you ever wonder why some brands consistently do better than others?  It’s not just luck or a better product. These brands are successful in creating tailored strategies for each channel they sell in.  According to a study by Harvard Business Review, a vast 73% of consumers say they use multiple channels during their shopping…

The efficiency of your e-commerce business is determined by how well you manage your fulfillment process!  Let’s face it! You’re trying to run a business here, and fulfillment is not the exciting part of it.  However, without an accurate fulfillment process, you can lose out on potential sales and hamper customer experience. Walmart’s Fulfillment Service…

As Direct-to-Consumer (DTC) e-commerce continues to grow in popularity, many companies are weighing the pros and cons of transitioning from traditional B2C or B2B models to DTC.  With DTC e-commerce sales projected to reach $213 billion in the US alone in 2023, it’s clear that the potential for success is there (source). While the prospect…

Buy Now Pay Later (BNPL) financing services in the United States have been growing rapidly over the past two years, especially since the onset of COVID-19.  In fact, the size of the BNPL leading market is estimated to reach $25.23 billion by 2028, growing at a CAGR of 26% from $ 5.01 billion in 2021…

When it comes to growing your Amazon business, you should use all the help you can get. Automation is just the way to amp up your business operations. With the right strategies, you can save time and money, increase efficiency, and scale your operations. However, there is more than one way to automate your Amazon…

You have a great product and a growing Amazon business. But as an Amazon seller, getting the capital, you need to achieve that growth can be challenging. You need funding and fast.  There are so many options out there, from Amazon financing to factoring and bank loans, and it’s hard to know which option is…

Do you want to rank your products higher on Amazon SERP?  Then, you first need to learn about the Amazon A9 algorithm.  It’s the brain of Amazon SEO that decides which products will appear on the customers’ search page when they search for a query.  Since Amazon wants to show shoppers the most relevant products…

You identified keywords, included them in your Amazon product listing, wrote the content, and been waiting to get an influx of sales.  But nothing! Sounds familiar? You’re not the only one! With an average conversion rate of 1-2%, most Amazon sellers face the same issues.  The solution? Amazon copywriting! With the right words, you can…

Are you trying to optimize your ACoS and improve your advertising sales? If the answer is yes, you’re in the right place.  If you are an Amazon seller running PPC campaigns, adding the right keywords and removing unnecessary phrases helps you improve your visibility and drive more sales.  However, it’s important to remove any negative…

Feeling like your sales are lagging behind? Can’t figure out where buyers are dropping off in your sales funnel?  Don’t worry, we’ve got some great news for you! In the Q4 of 2021, Amazon announced two powerful analytics tools Amazon Search Query Performance and Search Catalog Performance Dashboards. These tools give sellers and brand valuable…

Counterfeits have long been a thorn in the side of e-commerce, and it’s no secret that they have a huge impact on the industry’s bottom line. In fact, counterfeits make up 3.3% of global trade, which is enough to show just how serious counterfeits are in e-commerce. These illegal goods not only rob sellers of…

If you want to master your supply chain, your inbound and outbound logistics should work in tandem.  In today’s eCommerce business world, logistics is an essential part of operations.  Whether you’re managing a small startup or a large corporation, understanding and mastering the inbound and outbound logistics of your business can make a huge difference…

“Learn from the past if you want to predict the future.”  – Confucius Though Confucius didn’t reference it for eCommerce, it’s still relevant to all businesses selling online.  Running an e-commerce business is not easy!  With volatile supply chains, finicky consumer demand, and a sea of competitors, it’s more important than ever for e-commerce sellers…

how to improve amazon account health rating

2022 has been a rollercoaster ride for many CPG brands. Between inflation, supply chain problems, and ever-changing consumer behavior, a lot is going on.  As we look ahead to the new year, it’s clear that steering the growth of the CPG brand might be a bit challenging,  But fortunately, not everything on the horizon is…

Choosing an appropriate Amazon seller name is a crucial business decision because you want your customers to positively associate with your brand.  There are more than 1.9 million active sellers on Amazon as of 2021, which is increasing daily.  By last year’s quarter, there was an increase of over 280,000 sign-ups. So with all these…

When it comes to e-commerce, the key to conversion is discoverability. The easier it is for customers to find your product, the more you generate sales.  In a physical store, product placement significantly influences your consumer’s decision. Similarly, in the digital world, optimizing your online presence is very crucial if you want to get ahead…

A piece of advice: Do you need a solid head start for your new launches? Market your product early on. More than 28% of the total revenue can come from your new product launches with the right strategies.  Customers today are inundated with countless brands and marketing messages across platforms.  Well, in such a cluttered…

In the world of eCommerce, it’s essential to stay on top of your metrics and ensure you’re delivering a good experience to your customers.  Amazon’s Order Defect Rate is one of the most important metrics that every seller should be aware of. In 2021, Amazon shipped over 5 billion items to customers around the world,…

Are you feeling the squeeze of rising Amazon ad costs?  You’re not alone. According to recent data, the average cost of advertising on Amazon has grown significantly in the USA, rising from $0.78 in 2020 to $1.21 in 2021 – a nearly 50% increase year-over-year (source).  And this trend has continued into Q3 of 2022,…

If you are an Amazon seller, you might be familiar with the pick-and-pack fees. As expenses continue to rise with inflation, these fees can really add up and eat into your profits, so it is important to know how to reduce them. With a few best practices and tips, you can definitely run a business…

Selling beauty products on Amazon has become a major opportunity for both aspiring entrepreneurs and established brands. Due to its promising potential, this industry is attracting interest from numerous high-profile individuals, including top financiers and celebrities. In 2024, the global beauty and personal care market is projected to exceed $580 billion, reflecting the continuous expansion…

As an Amazon seller, you know how important it is to make the most of your ad budget.  You spent hours researching the right keywords and optimizing your campaigns.  But despite your best efforts, you just can’t seem to get the conversions you want.  Sounds familiar? You’re not alone. Many advertisers struggle with wasted ad…

Amazon is the leading e-retailer in the United States, with net sales amounting to close to 470 billion USD in 2021.  To achieve this growth, Amazon always had a unique business structure and strategy that allowed them to capture almost half of the U.S. eCommerce market.  So, how did they manage to achieve such stupendous…

Hey sellers! Do you ever sit down to audit your Amazon advertising performance but just scratch your head? Don’t worry!  Even experienced sellers can struggle to keep up with all of their campaigns and understand how they’re performing. Regardless if you find it daunting, grading Amazon advertising campaign is imperative to learn about your target…