Are you tired of putting in all the effort to optimize your advertising campaigns on Amazon, only to see your sales stagnate?  It can be incredibly frustrating when you’ve done everything from tweaking bids to adding negative keywords, and still, the results don’t match your expectations.  Well, here’s the thing: not all campaigns are created equal. If…

In today’s ever-evolving digital landscape, customers are no longer confined to a single platform when making purchasing decisions. With social media sales projected to skyrocket to a staggering $2600 billion by 2026, businesses are faced with the daunting task of establishing a presence on multiple platforms and engaging with customers across various touchpoints.  The possibilities seem endless,…

As an Amazon seller, you know getting a constant cash flow in your bank account is extremely important for the growth of your business. However, the Amazon Seller Central Payment Schedule is often frustrating and unpredictable. Most sellers say they get paid by Amazon every 14 days. But if Amazon decides to hold the money…

If you want to differentiate your brand from the competition and increase conversions, you should know about Walmart Pro Seller Badge. Walmart Pro Seller Badge is a coveted badge that can help you stand out on the platform and access a host of exclusive benefits like boosting exposure and driving conversion. But what exactly is the Pro…

Are you a new Amazon seller struggling to find your niche or an existing seller willing to expand your product line? Do you wish you had access to the same market research resources as big brands to identify unmet customer demands and untapped markets? As the largest retail marketplace with 1.9 million active sellers, Amazon is…

Delivery delays impact Amazon sellers 

Amazon is the world’s largest e-commerce marketplace, with over 300 million active customers and 7,000 products sold every minute.  However, with such a large marketplace comes intense competition. On average, 3,700 new sellers join the platform every day to tap into Amazon’s vast customer base and drive revenue growth. But how can you stand out…

In the present era, businesses rely heavily on digital advertising to connect with their target market, owing to the growing number of people spending their time online.  To enhance their online presence, it has become critical for brands to establish themselves strongly.  In 2022, Bayer, a leading pharmaceutical company, aimed to promote their Aleve and…

E-commerce is one of the fastest-growing industries in the world, with the expected global sales to reach $6.5 trillion by 2023. But with this massive growth opportunity comes extraordinary challenges. Every e-commerce business owner has to juggle multiple daily tasks, including high customer expectations, fierce competition, and complex logistic operations, while maintaining clear communication with…

As an Amazon seller, there’s nothing worse than discovering that your product has been counterfeited.  Not only does it damage your brand reputation, but it can also lead to lost sales and potential legal action.  If you find yourself in this situation, it’s important to act quickly and effectively to remove counterfeit products from the…

When you’re growing your business on Amazon, it’s imperative that you would want to create multiple Amazon seller accounts and generate more sales.  From avoiding account suspensions to efficiently generating profits, you need to know about myriad things while managing all your seller accounts.  To start with, is it legitimate to create multiple seller accounts?…

As a seller on Amazon, getting your product on the first page of search results can feel like a never-ending battle. With a plethora of competitors vying for attention, it’s tough to stand out from the crowd. While running sponsored ads is one way to get your product on top, it can be expensive. Aiming…

As a seller on Amazon, there would be a time when you want to close your account permanently. Whether you’re moving on to new ventures, taking a break, or simply deciding to close your shop, it’s important to know how to properly close your Amazon seller account to avoid any negative consequences. In this comprehensive…

Are you tired of constantly monitoring and adjusting your prices on Amazon to stay competitive? Amazon’s automated pricing tool is a game-changer if you want to streamline your pricing strategy. With this tool, you can set rules to automatically adjust your prices based on various factors such as competition and market demand.  But how exactly…

Developing a pricing strategy for your eCommerce business can be quite challenging, especially for newbie sellers. Unsystematic price slashing in response to a competitor’s price change is one of the common mistakes of sellers that has been proven detrimental to an online business.  As a responsible seller, you must familiarize yourself with the various pricing…

Selling on Amazon can be a lucrative venture, but it’s not without its challenges.  If you’ve been selling on Amazon for quite some time, you would probably know that managing inventory and storage space can be a complex and time-consuming process.  On top of it, Amazon imposes long-term storage fees on items that remain unsold…

With a whopping 55 million users, Amazon Music is the world’s leading music streaming platform. And it provides e-commerce brands and sellers a unique opportunity to connect with their audience through a new and immersing ad format.  Amazon ads are short, and engaging and let brands connect with the target audience with interactive commands.  This…

Do you frequently shop at Walmart and enjoy writing reviews about the products you’ve purchased?  If so, the Walmart Spark Program might be the perfect opportunity for you to get your hands on free products and earn rewards for your valuable feedback.  This is an invite-only program that provides customers with free products to sample…

Are you an entrepreneur looking to make a splash on Amazon Launchpad?  With new products emerging on Amazon daily, sellers find it hard to maximize their chances of success in the marketplace.  Amazon Launchpad is designed to help small businesses to showcase their products to customers and increase their brand awareness. This comprehensive guide will…

Your brand is more than just a logo or a catchy tagline – it’s the very essence of your business. Your brand represents everything that sets you apart from your competitors, from the quality of your products to the customer service you provide.  But what happens when your brand is under attack from counterfeiters and…

Congratulations! You successfully chose a product with high demand and low competition to sell. Now, the next step is to determine the best platform where customers can easily find and purchase your product. Luckily, Amazon is the ideal solution! With 163.5 million prime users in 2022, it’s the leading e-commerce platform with over $600 billion…

Are you looking for a membership program with exclusive benefits to help you get the most out of your shopping experience? Look no further than Walmart+. From free shipping to exclusive access to fuel discounts and more, Walmart+ has it all. In this article, we’ll dive into Walmart+ pricing, features, benefits, and more. Quick Guide…

Do you know 64% of shoppers use more than one retail channel to purchase? With so many options out there, it’s crucial to have a comprehensive e-commerce advertising strategy that covers all your bases. And when it comes to that, banner ads are an absolute must-have.  Not only do they retarget customers and drive traffic…

Running Amazon PPC ads is excellent for generating sales, improving product discoverability, and growing your organic ranking.  But do you know, how much exactly you need to spend to make a profit? That’s where break-even RoAS( Return on Ad Spend) comes in! While RoAS gives you insights into your ad performance and revenue, calculating your…

Amazon is one of the most successful e-commerce marketplaces in the world with almost 6.3 million total sellers. With competition on and off the Amazon platform growing increasingly fierce, it’s important to look for ways to make your brand stand out. For sellers to stand out, Amazon offers unique and innovative options.  One such way…

Do your Walmart listings stand out against the competition? Read on to get started. With over 389 million monthly visitors, Walmart is the second-largest eCommerce marketplace. However, with so many shoppers looking for the perfect product, it can be difficult to ensure that your product listings are seen.  So how can you ensure your products…

Did you ever wonder why some brands consistently do better than others?  It’s not just luck or a better product. These brands are successful in creating tailored strategies for each channel they sell in.  According to a study by Harvard Business Review, a vast 73% of consumers say they use multiple channels during their shopping…

The efficiency of your e-commerce business is determined by how well you manage your fulfillment process!  Let’s face it! You’re trying to run a business here, and fulfillment is not the exciting part of it.  However, without an accurate fulfillment process, you can lose out on potential sales and hamper customer experience. Walmart’s Fulfillment Service…

As Direct-to-Consumer (DTC) e-commerce continues to grow in popularity, many companies are weighing the pros and cons of transitioning from traditional B2C or B2B models to DTC.  With DTC e-commerce sales projected to reach $213 billion in the US alone in 2023, it’s clear that the potential for success is there (source). While the prospect…