Amazon Sponsored Display ads have been a reliable and effective way for brands to reach their customers at every stage of their customer journey.  Historically, it has been run on a cost-per-click model. However, in 2022, Amazon introduced a new, viewable cost-per-mille (VCPM) pricing model to optimize the bids for impressions. This article will discuss…

In the vast realm of e-commerce, where millions of products compete for attention, effective catalog management becomes crucial in achieving success and delighting your customers. If you’re an e-commerce seller, you’d know that merely listing all your products won’t lead to sales on Amazon. Your products should be readily discoverable and visually appealing. Amazon catalog…

On 14th August, Amazon, the world’s largest online retailer, introduced a new feature that uses generative AI to create and display summaries of customer reviews on product pages.  The feature aims to give a quick snapshot of the pros and cons of the products and customer sentiment around them, allowing shoppers to make quick and…

Most sellers often don’t think about the return logistics when starting their Amazon selling business.  Not only is it extremely demotivated to get return requests on your orders, but you also have quickly refund your customers to provide a robust customer experience.  However, with Amazon RMA, you can seamlessly navigate the complexities of the return…

The primary goal of any e-commerce brand owner or Amazon advertiser is to build awareness and drive sales.  However, with the massive shift in consumer behavior and the deprecation of third-party cookies, advertisers across the globe are scrambled to find answers to the basic questions, such as: Amazon Marketing Cloud (AMC) solves this challenge by…

You should embrace a customer-centered approach to succeed in the business world – Not just by paying attention to the customers but by becoming truly obsessed with their needs.   In today’s rapidly evolving digital landscape, the concept of customer journey has taken unprecedented significance. The brand aims to offer loyalty and memorable experiences for its…

As an Amazon seller, you must know the importance of running PPC campaigns for your products.  But the work doesn’t stop there.  Let’s say you’ve launched your PPC campaign, picked keywords, and set up your ad budget—now what?  How do you know if your efforts are paying off?  That’s where the Amazon advertising report comes…

In the dynamic world of e-commerce, effective order management is crucial for success.  Amazon, being a global powerhouse, demands a solid understanding of its order management system.  From the moment a customer clicks “buy” to the final delivery, a complex web of processes and logistics comes into play.  Understanding the basics of Amazon order management is…

If you’ve just completed the sale of your Amazon FBA business or are thinking about it, you’re likely pondering the possibility of transferring ownership of your Amazon Seller account to someone else. The question is: Is it even possible to transfer ownership of an Amazon Seller account? While Amazon officially states that Seller Central accounts…

Your consumer purchasing behavior does not stay consistent throughout the year! From traditional holidays to peak shopping events like Prime Day or Black Friday, customers’ buying patterns fluctuate dramatically over time.  But it’s not just about events! Psychological factors come into play as well. For example, the “new year resolution” trend brings a wave of…

Your brand is what people say about you when you’re not in the room.’ – Jeff Bezos.  If you’re looking to establish your brand on Amazon, you’re on the right track. In the vast world of e-commerce, Amazon stands tall, drawing in numerous sellers offering similar products. As competition intensifies, the old tactic of creating…

If you’re an e-commerce business owner, you are likely familiar with Walmart, the world’s largest retailer. With its massive reach and influence in the market, chances are that your business may have had some dealings with this retail giant.  However, you might not be aware that Walmart operates on a distinctive inventory system, setting it apart from…

A report from InvestigateTV analyzed 429 recalled household products. The results stated that these products led to 62 deaths and 1,600 injuries. Safety should be paramount to any brand on Amazon. From cookware to bed sheets, the average person has countless products in their home. But do sellers ever consider the potential dangers of these everyday…

Whether you’re looking to make some extra cash or dreaming of leaving your 9-5 job to start a full-fledged online business, selling on Amazon remains one of the best ways to make money. If you’re hesitant, thinking it’s too late or that all the niches are saturated, reconsider your stance. Even sellers who began in…

Your e-commerce business’s long-term growth is measured by two key metrics: CLV (Customer Lifetime Value) and CAC (Customer Acquisition Costs). Winning new customers and retaining existing ones is an expensive game – You should understand the marketplace dynamics, customer demographics, pricing, and more.  While that is one part of the puzzle, understanding your customer relationship is another.…

If you’ve ever run ads on Amazon, you probably know the different types of ad options Amazon offers.  However, there’s a critical aspect that some sellers overlook – the different placement options of different ad types! But why is Amazon ad placement so crucial? It all comes down to being in the right place at the…

A chargeback can be frustrating just when you start succeeding on Amazon. It might be daunting at first, but fear not – it’s not the end of the world. These incidents arise when customers reach out to their banks to contest a charge on their credit card, often stemming from dissatisfaction with a purchase.  Understanding…

Should you start selling on Amazon or Etsy? What can Amazon offer you that Etsy can’t? Is it worth the hassle to sell on BOTH? You’ve probably already spent countless nights obsessively googling “How to sell on Amazon” or “How to sell on Etsy.”  But you’ve noticed that both marketplaces offer sellers an excellent opportunity…

In the ever-competitive world of e-commerce, standing out from the crowd is crucial for brands and sellers.  Imagine you are a customer searching for a new blender on Amazon.  You come across two product listings—one with a basic description and another with vibrant images, interactive charts, and a compelling video showcasing the blender’s powerful features and its…

Unless you have been hiding underground, waiting for the world to end for a couple of years, you must have heard about artificial intelligence at some point.  Especially in 2023, AI is beginning to embed itself into all aspects of our lives – from home appliances to security systems – artificial intelligence is just about…

In the ever-evolving landscape of e-commerce, efficient and reliable logistics solutions have become crucial for businesses to thrive.  Enter Amazon FBA Rapid Express Freight, a game-changing service that redefines the speed and precision of global shipping. Seamlessly integrating with Amazon’s renowned fulfillment network, this service enables businesses to deliver their products to customers around the world at an…

Amazon provides two prominent display advertising options to reach customers on and off Amazon: Both of these ad types work well with third-party platforms like Fire TV, Kindle, and various other applications, helping sellers gain more visibility, increase brand awareness, and stay ahead of the competition. Along with the similarities, both ad types have some…

There are several reasons why businesses tend to look for alternatives to Amazon FBA in the ever-evolving realm of online selling.  One key factor is the desire for greater control and flexibility over their fulfillment processes. While Amazon FBA offers convenience and efficiency, it also means relinquishing some control to Amazon’s logistics network.  This can lead businesses…

As an e-commerce business owner – you will be constantly immersed in a sea of numbers – metrics, data, and trends are your daily bread and butter. Yet, amidst this numerical ocean, do you ever wonder which metrics truly matter for your business? The right e-commerce KPIs (Key Performance Indicators) can significantly impact your business’s…

Did you know that when products are returned to Amazon, they often don’t return to the original sellers? Instead, they are bundled into Amazon return pallets and sold to third-party buyers at low prices. These Amazon Return Pallets can be a lucrative opportunity for sellers aiming to buy low and sell high. But why don’t…

Imagine this: You have an online platform that you’ve poured your heart and soul into. It’s informative, and engaging, and attracts a steady stream of visitors. But wouldn’t it be incredible if your passion project could also become a lucrative income stream?  If you’re passionate about giving information about products, attracting a pool audience, and encouraging and…

If you’re eager to share your extraordinary handmade products with the world, there’s one platform that stands above the rest – Amazon Handmade!  It’s an incredible platform that empowers sellers like you to reach a global audience and share your unique creations with customers who truly appreciate the value of handcrafted goods. By joining Amazon Handmade,…

Amazon Prime Day is one of the most anticipated and profitable days of the year for sellers.  This annual two-day event features unbeatable deals on some of Amazon’s most popular products, offering a golden opportunity for sellers to boost their sales. Taking advantage of Amazon Prime Day 2025 could skyrocket your year-over-year growth, which is…

A world where shopping becomes an effortless, frictionless experience.  That’s what Amazon Go is all about.  Amazon Go is a revolutionary concept that utilizes advanced technologies to eliminate the need for traditional checkout processes in retail stores.  You enter through the doors and embark on a journey that feels like a glimpse into the future.…