In the dynamic world of e-commerce, Amazon Live has emerged as a powerful tool, transforming the way brands connect with their audience.  A compelling example of this is Maybelline. They’ve seamlessly blended commerce and content to host a makeup tutorial with popular beauty influencers. Over 50,000 eager viewers tuned in to watch the live tutorial,…

With social networks increasingly influencing shopping trends, platforms like Amazon are partnering with social media platforms to expand their social commerce penetration.  For example, in April 2023, Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media…

Imagine finding an intriguing product ad while scrolling through Instagram or TikTok. The usual process involves clicking the link, exploring the product details, and possibly checking out other items. At the end of this journey, you might or might not decide to make a purchase. Now, picture Amazon Inspire, where the process is remarkably streamlined.…

If you’re an Etsy seller, you understand the immense potential this platform offers to showcase your handmade or vintage items.  However, in the vast and diverse Etsy marketplace, standing out can be a challenge.  That’s where Etsy SEO (Search Engine Optimization) comes into play. Etsy SEO is all about optimizing your shop and product listings…

Amazon offers a range of certification programs to help sellers upskill themselves in creating high-performing advertising campaigns on the platform. In this detailed guide, we’ll explore each of these certifications, their benefits, and how to obtain them.   Let’s dive in! A quick glance into the article: What are Amazon Ads Certifications? Amazon Ads Certifications are…

With more than 11,000 stores across 27 countries, Walmart is one of the largest retailers in the world.  Not only that, it attracts 150 million customers every week, both online and offline, and 90% of American shoppers buy at Walmart.  That’s a lot of potential buyers for your brand! But how can you reach them…

Refurbished products are becoming more popular among customers. Almost 94% of customers have acknowledged buying refurbished products within the last three years. Notably, 42% of these individuals chose recycled products due to their preference for sustainable shopping practices. These statistics show a growing market for refurbished products, making it a promising avenue for sellers. But…

If you want to outperform your competitors on Amazon, here’s the good news. Amazon Seller Scanner App can be your secret weapon.  These apps not only help you keep up with your competitors but also help you move ahead in the competitive landscape of Amazon.  In this article, we’ve seven Amazon seller scanner tools that…

The task of efficiently managing your inventory can often feel like trying to solve a complex puzzle with missing pieces. With the growth of your product, the need to keep everything organized becomes increasingly daunting.  Ensuring that each product has a unique identifier adds yet another layer of complexity. The good news is — there’s…

In March 2023, a significant shift happened in the advertising landscape – Sizmek Ad Suite rebranded under the wings of Amazon as the Amazon Ad Server.  With the acquisition of Sizmek Ad Server and Sizmek Dynamic Creative Optimization, Amazon became the world’s second-largest ad server, behind Google. Amazon Ad Server provides advertisers with a centralized…

Do you know that the average Walmart customer spends slightly over $2,500 annually, both in-store and online? Moreover, Walmart ranks among the world’s largest retailers, serving more than 240 million consumers every week through more than 10,593 stores in 24 countries.  It gives e-commerce sellers massive opportunities to reach their products to a large, high-intent…

In the bustling marketplace of Amazon, finding a seller can sometimes feel like exploring a digital maze.  Whether you’re searching for a specific product to sell, finding information about a particular brand, or looking to connect directly with a seller, understanding the methods to search for a seller on Amazon is essential.  In this guide,…

You must be aware that the products you choose to sell play a key role in the success of your online business. You must align your inventory with what your customers are actively looking for in order to increase sales. But how do you figure out what’s in demand? The key lies in understanding the…

What do you do when you don’t know where you are going? You open Google Maps.  ACoS is like Google Maps for Amazon Ads. It tells you if your advertising strategy is on point and scaling toward your business goals.  But how do you calculate ACoS for your business? And what parameters affect it? This…

Imagine you’re at the starting line of a race, competing against world-class runners.  How do you ensure you’re the one who crosses the finish line first? You need a proper strategy! Similarly, for FMCG brands, there are multiple competitors flooding the market. On top of that, consumers in this space value affordability over anything else. …

Do you drive a car without checking the fuel gauge or looking at the road ahead? No, right?  Similarly, in the competitive landscape of Amazon, merely listing your products is like driving blindfolded.  To succeed, you must constantly keep track of your metrics, analyze what’s effective, and steer your strategies to increase sales.  Now, it’s…

When it comes to advertising, timing is everything. You want to show your ads to shoppers when they are most likely to buy your products.  For example, advertising on a raincoat during monsoon is more likely to get you sales than serving the same ad in summer. However, determining the optimal times to run your…

In the dynamic world of e-commerce, efficient inventory management can be the difference between success and stagnation.  Amazon provides a robust platform for businesses to reach a global audience, but it also presents unique inventory management hurdles.  These challenges include optimizing shipping costs, meeting customer delivery expectations, and handling fluctuations in demand, especially during peak…

In the highly competitive world of e-commerce, staying ahead of the curve is essential for success.  As a seller on the Walmart marketplace, one of the most powerful tools at your disposal is a Walmart Repricer.  This pricing software has transformed how online sellers manage pricing, enabling them to not only stay competitive but thrive…

Imagine this – You’re an e-commerce brand owner. For the past two years, you’ve been running sponsored product ads on Amazon. As the holiday rush approaches, you log into the Amazon Advertising console to compare your current ad sales to last year’s – only to discover that Amazon only gives you advertising data for the…

Amazon Business Seller Program isn’t just a platform to sell; it’s an approach to innovation, efficiency, and unparalleled opportunities for businesses to thrive in the evolving world of B2B commerce. In the modern business landscape, where B2B interactions have gained paramount importance, the Amazon Business Seller program offers an array of features designed to serve…

It’s not easy running an Amazon business without any help. Most sellers use a combination of Seller Central and other third-party apps for a smoother operation. And if you are one of those sellers, you understand it’s not easy to keep track of all the alerts and notifications coming from different platforms. It can lead…

Amazon Sponsored Display ads have been a reliable and effective way for brands to reach their customers at every stage of their customer journey.  Historically, it has been run on a cost-per-click model. However, in 2022, Amazon introduced a new, viewable cost-per-mille (VCPM) pricing model to optimize the bids for impressions. This article will discuss…

In the vast realm of e-commerce, where millions of products compete for attention, effective catalog management becomes crucial in achieving success and delighting your customers. If you’re an e-commerce seller, you’d know that merely listing all your products won’t lead to sales on Amazon. Your products should be readily discoverable and visually appealing. Amazon catalog…

On 14th August, Amazon, the world’s largest online retailer, introduced a new feature that uses generative AI to create and display summaries of customer reviews on product pages.  The feature aims to give a quick snapshot of the pros and cons of the products and customer sentiment around them, allowing shoppers to make quick and…

Most sellers often don’t think about the return logistics when starting their Amazon selling business.  Not only is it extremely demotivated to get return requests on your orders, but you also have quickly refund your customers to provide a robust customer experience.  However, with Amazon RMA, you can seamlessly navigate the complexities of the return…

The primary goal of any e-commerce brand owner or Amazon advertiser is to build awareness and drive sales.  However, with the massive shift in consumer behavior and the deprecation of third-party cookies, advertisers across the globe are scrambled to find answers to the basic questions, such as: Amazon Marketing Cloud (AMC) solves this challenge by…

You should embrace a customer-centered approach to succeed in the business world – Not just by paying attention to the customers but by becoming truly obsessed with their needs.   In today’s rapidly evolving digital landscape, the concept of customer journey has taken unprecedented significance. The brand aims to offer loyalty and memorable experiences for its…

As an Amazon seller, you must know the importance of running PPC campaigns for your products.  But the work doesn’t stop there.  Let’s say you’ve launched your PPC campaign, picked keywords, and set up your ad budget—now what?  How do you know if your efforts are paying off?  That’s where the Amazon advertising report comes…