Think of an endless aisle filled with products, customers ready to purchase with credit cards, and a system automatically taking care of delivery and logistics. Does that sound like retail heaven to you?  The retail utopia already exists, thanks to Amazon.  With over 197 million monthly site visitors and counting, Amazon has created a money-making…

Expanding into new markets is every seller’s dream!  However, the key to successful global expansion lies in more than just listing your products in different locations.  To succeed in different marketplaces, brands must localize their product for the specific geographic location and target audiences.  Most sellers understand product localization as translating the product content to…

E-commerce brands are constantly looking for innovative ways to increase sales and reach a wider audience.  The standard sponsored product, brand, and display ads work fine, but advertisers need to test different experimental strategies to engage customers constantly. Amazon On-Box advertising is one such experimental strategy launched by Amazon in 2015.  In this unique strategy,…

As the e-commerce industry grows rapidly, more people are shopping online. This shift in consumer behaviour also shapes how brands advertise their products online.  In the middle of this, retail media networks have emerged as the driving force, redefining how brands promote their products and connect with the end customers.  However, there are still a…

Ever heard of Amazon Small Business Academy (ASBA)?  It is an innovative program designed to help small business owners navigate the complexities of selling on Amazon and achieve e-commerce success. ASBA is specifically tailored to cater to small businesses looking to expand their online presence and boost their sales on Amazon’s vast marketplace. Whether you’re…

Amazon announced on September 22 that Prime Video will begin showing limited ads in early 2024. Amazon is aiming to launch this new ad feature in stages. First, they will start to show these ads to subscribers in the US, UK, Germany, and Canada. Prime Video users in France, Italy, Spain, and Mexico will follow…

Did you know that Amazon, with its 300 million active users, has its line of products under the AmazonBasics brand?  From chargers to kitchen gadgets, AmazonBasics covers a lot.  Now, imagine you’re a seller entering this vast marketplace.  How do you navigate the competition, especially with Amazon’s products in the mix?  That’s what this guide…

For many years, Amazon Smile has been a beloved program that allowed customers to support their favourite charitable organizations while shopping.  It provided a simple way to give back to the community.  However, as with all good things, the Amazon Smile program is ending. Amazon is closing  Amazon is shutting down its AmazonSmile charity program…

Think of the Amazon Partnered Carrier Program as your helpful sidekick that manages all your deliveries. It’s like having a trusted friend that makes shipping simpler and more cost-effective for your business.  Let’s explore how this program, can make your journey on Amazon smoother and more efficient. Quick Guide What is the Amazon Partnered Carrier…

The ultimate goal for any Amazon seller is to bring their product to the top of the search page for Amazon organically.  But unfortunately, that dream doesn’t come true for everyone.  Instead, Amazon sellers have to rely on Sponsored Ads to bring traffic to their listings.  But does that mean your listings will never rank…

Amazon is one of the world’s largest eCommerce marketplaces in the world with over 300 million prime customers and 2.2 billion monthly visitors.  Naturally, Amazon gives sellers access the world access to a large audience of sellers to market their products.  However, Amazon faces one problem. With thousands of competitors selling similar kinds of products,…

As the competition on Amazon gets fiercer day by day, it’s getting difficult to get your listing in front of shoppers, let alone generate sales consistently! However, sales velocity is one of the most important metrics Amazon takes into consideration to rank the product on Amazon SERP organically. Not just that, Amazon also uses positive…

If you have been advertising on Amazon for a long time, you might have wondered if it’s a good idea to target your own ASINs with Sponsored ads! After all, you want to protect your listing from a competitor who bids on your keywords and hijacks your sales.  But is this strategy really effective or…

Amazon, where millions of products compete for attention, requires more than just listing your products and hoping for the best. On Amazon, success hinges on the ability to understand multiple Amazon Seller Metrics and leverage them to create strategies.  These metrics affect every aspect of a seller’s performance, from product visibility to customer trust.  To…

Are you confused about how often you should audit your ad performance? If you answered “once in a while” or “never,” you’re missing out on huge potential to grow your sales and profits.  What is Amazon advertising audit, you ask?  This is a systemic review process of your existing advertising strategy, goal, metrics, and results. …

In the dynamic world of e-commerce, Amazon Live has emerged as a powerful tool, transforming the way brands connect with their audience.  A compelling example of this is Maybelline. They’ve seamlessly blended commerce and content to host a makeup tutorial with popular beauty influencers. Over 50,000 eager viewers tuned in to watch the live tutorial,…

With social networks increasingly influencing shopping trends, platforms like Amazon are partnering with social media platforms to expand their social commerce penetration.  For example, in April 2023, Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media…

Imagine finding an intriguing product ad while scrolling through Instagram or TikTok. The usual process involves clicking the link, exploring the product details, and possibly checking out other items. At the end of this journey, you might or might not decide to make a purchase. Now, picture Amazon Inspire, where the process is remarkably streamlined.…

If you’re an Etsy seller, you understand the immense potential this platform offers to showcase your handmade or vintage items.  However, in the vast and diverse Etsy marketplace, standing out can be a challenge.  That’s where Etsy SEO (Search Engine Optimization) comes into play. Etsy SEO is all about optimizing your shop and product listings…

Amazon offers a range of certification programs to help sellers upskill themselves in creating high-performing advertising campaigns on the platform. In this detailed guide, we’ll explore each of these certifications, their benefits, and how to obtain them.   Let’s dive in! A quick glance into the article: What are Amazon Ads Certifications? Amazon Ads Certifications are…

With more than 11,000 stores across 27 countries, Walmart is one of the largest retailers in the world.  Not only that, it attracts 150 million customers every week, both online and offline, and 90% of American shoppers buy at Walmart.  That’s a lot of potential buyers for your brand! But how can you reach them…

Refurbished products are becoming more popular among customers. Almost 94% of customers have acknowledged buying refurbished products within the last three years. Notably, 42% of these individuals chose recycled products due to their preference for sustainable shopping practices. These statistics show a growing market for refurbished products, making it a promising avenue for sellers. But…

If you want to outperform your competitors on Amazon, here’s the good news. Amazon Seller Scanner App can be your secret weapon.  These apps not only help you keep up with your competitors but also help you move ahead in the competitive landscape of Amazon.  In this article, we’ve seven Amazon seller scanner tools that…

The task of efficiently managing your inventory can often feel like trying to solve a complex puzzle with missing pieces. With the growth of your product, the need to keep everything organized becomes increasingly daunting.  Ensuring that each product has a unique identifier adds yet another layer of complexity. The good news is — there’s…

In March 2023, a significant shift happened in the advertising landscape – Sizmek Ad Suite rebranded under the wings of Amazon as the Amazon Ad Server.  With the acquisition of Sizmek Ad Server and Sizmek Dynamic Creative Optimization, Amazon became the world’s second-largest ad server, behind Google. Amazon Ad Server provides advertisers with a centralized…

Do you know that the average Walmart customer spends slightly over $2,500 annually, both in-store and online? Moreover, Walmart ranks among the world’s largest retailers, serving more than 240 million consumers every week through more than 10,593 stores in 24 countries.  It gives e-commerce sellers massive opportunities to reach their products to a large, high-intent…

In the bustling marketplace of Amazon, finding a seller can sometimes feel like exploring a digital maze.  Whether you’re searching for a specific product to sell, finding information about a particular brand, or looking to connect directly with a seller, understanding the methods to search for a seller on Amazon is essential.  In this guide,…

You must be aware that the products you choose to sell play a key role in the success of your online business. You must align your inventory with what your customers are actively looking for in order to increase sales. But how do you figure out what’s in demand? The key lies in understanding the…

What do you do when you don’t know where you are going? You open Google Maps.  ACoS is like Google Maps for Amazon Ads. It tells you if your advertising strategy is on point and scaling toward your business goals.  But how do you calculate ACoS for your business? And what parameters affect it? This…