Cash flow. Arguably the two most important words in business — especially when your business is on Amazon. After all, if you don’t have cash, you can’t buy inventory, launch PPC campaigns, cover expenses or invest in other growth areas. As an Amazon seller, you know how important cash flow is to your business, but…

All major online marketplaces follow their own algorithms to decide which products should be positioned on the top and which items should fall below them, based on the keyword or search term a user enters. Now, talking about an online marketplace like Walmart, it also has its set of rules. This is precisely where the…

In order to learn how to win the Walmart buy-box, it’s important to comprehend the ideology behind the term Buy Box and how does it work for a marketplace like Walmart. So, here is an in-depth post explaining everything associated with Walmart’s buy box. Additional Read: Walmart’s SEO guidelines What Is Buy Box in an…

If you are an online merchant, then Walmart must surely be on your agenda. Haven’t thought about it yet? Like Amazon, even Walmart has tremendous revenue, and its eCommerce business is reaching new heights year after year. Read on to understand everything about how to sell on the Walmart marketplace better and why Walmart must be…

Selling on Amazon vs eBay – which do you think is great for sellers out there? Undeniably, eBay and Amazon are two of the most popular and biggest eCommerce platforms in the market today. Though they are the rulers of the online trade market, each features different seller guidelines, policies, terms, and other conditions. Now,…

As a seller, you might want to know how LTL shipments work for Amazon FBA and what kind of charges it incorporates. Well, not many of them are aware of the fact 95% of the businesses are done through LTL (Less Than Truckload) shipments on average. The moment your product quantities reach a particular point,…

With millions of products competing for attention, the key to success lies in reaching the right audience effectively. Enter Amazon Product Targeting, a game-changer in the world of online advertising. Imagine a marketing strategy where your products are showcased directly to the most interested and relevant customers. That’s precisely what Amazon Product Targeting campaigns offer…

 There is one important question that most sellers will always have – how to improve Amazon’s sales rank and earn more revenue? Both are valid questions but the key answer to them is by understanding and unveiling how Amazon’s A9 algorithm works. So, here is a quick introduction to what it does. Overview Of Amazon’s…

As the business on the Amazon platform is becoming increasingly competitive these days, private labels have become a viable way for Amazon sellers like you to start off their own businesses. It is a good way to give your brand a face and name. Generally speaking, products with your own label will create your own…

 From beginners to experienced sellers on Amazon, one of the most critical steps to business success is pricing your products correctly. If the product is overpriced, it will fail to attract shoppers and increase sales. If your price is too low, you will barely make a profit. So, how do you create a pricing strategy…

As a seller, it is important to be aware of the Amazon FBA taxes and deductions. Well, it is nothing new because “sales tax” is for every retailer out there – be it small or big/online or offline. However, Amazon FBA taxes for sellers might be a little complicated than it is for other retailers.…

Social proof and its role in driving purchasing decisions is nothing new: word-of-mouth marketing is a testament to this. But it remains equally relevant in today’s digital era, not least for e-commerce. Read on to discover our insights into the role of expertise in eCommerce social proof to achieve your own business success. What is…

Finally, a real and quick data-backed way to zero in on the best Amazon product!! Chances are, if you’re reading this, you’re familiar with the Opportunity Score from the SellerApp dashboard. Yes, it has got a new look as well! In this article, we will help you understand how we calculate the Opportunity Score and…

Did You Know that 60% of Amazon sellers with high-profit margins (a revenue of about $3-$10 million) always use a good Amazon Repricer tool?  To effectively succeed in a competitive market like Amazon, you must master 4 key processes: getting good reviews, effectively managing your SKUs, skillfully using Amazon FBA, and successfully repricing your products. …

Amazon FBA (Fulfillment by Amazon) has allowed sellers to scale their business exponentially. With Amazon taking care of storage and shipping, FBA sellers don’t need their own warehouses. Sellers can even save on customer support! But, these benefits do not come free.  If you’re an FBA member, you’ll have to pay a monthly fee. That’s…

Halloween, which is also known as All Hallows’ Eve, All Hallows’ Eve, or All Halloween is a festival celebrated in different countries on the 31st of October every year. The history of Halloween dates back to 500 B.C, the era where ancient Celtic tribes (circa) existed. Though Halloween evolved from the prehistoric Celtic holiday of…

Many Amazon sellers – like you – take a swing at creating a new PPC campaign, hoping for the massive returns that are promised all over the internet. You test a ton of keywords on sponsored ad campaigns, bid high, and change match types – over and over again without reaching the light at the…

Do you struggle with what to sell on Amazon and wonder how to get started? It’s a common challenge for many aspiring entrepreneurs.  The good news is that there’s a solution, and it’s not as complicated as it may seem.  In this guide, we’ll show you how and where to discover the perfect products to…

Personalization is the future of marketing. With artificial intelligence technologies and data analysis systems, companies are able to segment consumers for more focused marketing processes. Marketers can now tailor content for individual users based on known and predicted data like preferences, characteristics, browsing habits, and more. Predictive analysis ensures that customers are only seeing content…

In the ever-evolving landscape of e-commerce, Amazon PPC has emerged as a vital tool for businesses looking to expand their customer base and boost revenues. With millions of potential customers to target, the competition is fierce and unrelenting. However, with this growth comes increased competition, particularly from the rising tide of Amazon FBA aggregators.  Big…

Amazon is one of the world’s largest online sellers and a significant player in digital advertising. In the second quarter of 2022, Amazon’s ad revenue grew 18% from a year earlier to 8.76 billion U.S. dollars, topping everyone’s expectations. Amazon attracts all types of e-commerce businesses to increase sales and visibility of their products. However,…

Making a conscious effort to effectively communicate with your customers makes a world of difference to how people view your business. You have to let your customers know that they matter and that their concerns are being listened to. Amazon firmly believes that “customer is king” and expects all their sellers to practice providing a…

Setting up Amazon PPC Amazon has definitely opened up new e-commerce avenues for sellers to pursue. It has truly revolutionized the way we do business. The internet is full of success stories of people who managed to quit their 9-to-5 corporate gigs to become successful Amazon sellers. In fact, many people make their living by…

Fulfillment by Amazon (Amazon FBA) Has without a doubt transformed the way merchants sell their products on Amazon. Instead of shipping the products manually to every customer, all merchants have to do now is send their inventory to Amazon FBA warehouses and let them take care of the rest. The idea here is to have…

It is a well-known fact that Amazon is one of the largest e-commerce sites in the world. It caters to millions of customers across the world on a daily basis by connecting them with various businesses. People who run these businesses are known as Amazon merchants or Amazon sellers. As the name suggests, they are…

As an online seller, standing out in a competitive marketplace is a major challenge. After all, capturing your customer’s attention and persuading them to click on your product listing becomes undeniably hard when hundreds of sellers try to do the same. This is where Amazon display ads offer a crucial advantage Now, Amazon PPC Ads…

Do you want to turn your shopping skills into a money-making machine? Imagine this, you stumble upon a popular toy in a local store. It’s on sale for $20, but instead of making an impulse purchase, you decided to do some research. With a quick search on Amazon, you find that the same toy is…

Voice search is growing rapidly, as voice assistants like Alexa, Siri, and Cortana move into eCommerce spaces. Voice assistants started out as little more than an interesting new offer, but Amazon and Google are rapidly introducing both into their shopping platforms, enabling customers to purchase products directly from phones and Alexa/Google Assistant-enabled devices, without ever…

Are you willing to start your own online business without breaking the bank? It’s could be easier than you think. Many entrepreneurs like you have created successful online businesses by selling private label products on Amazon. In this business model, sellers usually create their own brands and sell products sourced from third-party manufacturers.  Sounds simple,…