The Amazon supply chain is undoubtedly one of the most efficient in the world. The e-commerce giant is infamous for its large-scale operational efficiency. It makes one wonder what it takes to have everything planned down to a T, doesn’t it? So how does Amazon’s supply chain work?  We thought it’d be illuminating to elucidate…

Anyone serious about selling on Amazon is likely to be aware of the importance of Amazon KPI (Key Performance Indicator) metrics. Online business demands quick adoption to changing trends and swift responses to your customers. This is important for any business selling on an online platform like Amazon. With a plethora of data and analytical…

Seller feedback plays an essential role in determining your performance on Amazon. How well are you building your reputation through Amazon seller feedback? Amazon seller feedback is widely discussed and largely misunderstood by sellers. Only a few sellers are sure about how it works and how they can pursue buyers to get good seller feedback.…

Got a bunch of old gadgets, books, and videos lying around the house? Want to clear your household clutter and get credit from Amazon? Amazon Trade-In Program is your right choice! Read this post to learn more about the Amazon Trade-In program. Here’s a Peek Into the Content: What are the eligible items under the…

The only way to grow your Amazon business is with actionable data. Instincts never pay off. From inventory management to pricing, Amazon gives you all the information you need to make informed decisions. Regardless of where you are in your seller journey, it is essential to use Amazon inventory reports if you’re looking to grow.…

Are you looking for a new avenue to reach your target audience and grow your e-commerce business? Then Walmart is the right place for you. As the largest online retailer in the world after Amazon, with over 407 million online users in 2022, Walmart offers a massive reach and presents an incredible opportunity for online…

Amazon Brand Analytics has created a data revolution by giving sellers access to data generated by customer searches and sellers on Amazon. It provides insights into customer behavior and the most popular search terms based on demographics and time period. It is available for sellers who are brand registered. On the whole, Amazon Brand Analytics…

Here’s a detailed guide that will skyrocket the Amazon reviews that you can get the right way. Reviews always play a very significant role whether you’re a kickstarter or you’re an experienced seller. The more reviews you get, the better the competitive edge you will have in the vast Amazon market. Amateur or veteran, this…

In the wake of COVID-19, Amazon notified its sellers across the US and EU that it will be prioritizing products coming to its fulfillment centers. As of now, the freeze will be in effect through April 5, 2020.  Apparently, Amazon is focusing on the essential household, health, and safety products that have high demand so…

Would you like to pay more to get less? No, right? But that’s the case of today’s online advertising. In the current scenario, online advertising is getting tricky. Advertisers want to understand how the PPC campaigns work for different platforms as typical costs involved vary significantly. Though online advertising is cheaper than offline advertising, it’s…

Customer reviews are paramount for e-commerce sellers. In a buyer-centric platform like Amazon, reviews have almost become a tipping point for making purchasing decisions. As a seller, they provide you with social verification for your product quality because your customers love reading reviews. That is why it is important to track and analyze your product…

Amazon is a competitive marketplace having the largest market share in the North American eCommerce industry. With more than 2 million sellers scaling their businesses on Amazon, it’s hard to thrive in the ever-growing competition. Amazon always wants to promote competition and increase the presence of new sellers to drive innovation. While advertising is one…

As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

As an Amazon seller, your success on this platform depends on two things.  However, with more brands and sellers scaling success with refined PPC campaigns, the CPC rates are increasing substantially. Though Amazon PPC will boost your organic search rankings, you can’t rely on Amazon Sponsored Ads completely to increase your profits. Therefore, it’s important…

Probably, you might have wondered how sellers are advertising their products beneath the bullet points on a product page and below the ‘Add to Cart’ button. And, how Amazon sellers are following you to the other websites apart from Amazon?  Well, the reason is Amazon Sponsored Display Ads.  Now, retargeting and re-engaging are made easy…

For those who wanted to get started with the eCommerce business. You are at the right place. E-commerce offers an immense opportunity even for first-time entrepreneurs, allowing you to sell products globally from the comfort of your home. In this comprehensive guide, you’ll discover a proven blueprint for launching a highly successful e-commerce business in…

2020 was one of the best years for e-commerce marketplaces in over a decade. It was also a successful year for all the sellers and brands that transacted using these marketplaces.  Amazon Advertising has marked a stupendous growth in 2020. It started to accelerate into the digital marketing space with full force. In 2019, Amazon…

For the past 25 years, Amazon has thrived and earned an ample loyal customer base. Now, it has become one of the largest eCommerce retailers. Clearly, there is no slowing down. As popularity rises, more sellers are growing their businesses on Amazon. As 2022 emerged, it’s time to increase your sales on Amazon, starting today.…

As 2020 unfolds, Amazon completes 25 years as an online retailer. This platform has grown into a giant retailer in the global e-commerce marketplace. Amazon’s retail market share in the US alone is projected to increase by 50% approximately during 2016-2020. (Statista) Amazon is constantly refining the processes and guidelines for its vendors and sellers.…

There are millions of customers on Amazon. When you are launching a business, you need to tap into a vast group of potential buyers. Picking the right private label product leads to stupendous growth in profits. If you’re looking for trending private label product ideas, look no further, we’ve got you covered. In this post,…

Shopify Amazon Integration connects your Shopify store to the Amazon marketplace, merging the best of both platforms. This Shopify Amazon Integration allows you to expand your brand’s visibility and improve sales by making your Shopify products available to Amazon’s vast customer base. As Amazon continues its e-commerce dominance, Shopify sellers are increasingly looking to integrate…

Creating a private label product has become prevalent with a rapid surge of e-commerce businesses. These kinds of business models are popular not only on Amazon but also among eBay, Etsy, and Alibaba. Private label business is the easiest and effective way to make your products stand out in the market. With a bit of…

In digital business, companies always want to make sure that their advertisement spending is going well. Sellers want to attain customers’ attention easily and affordably. When built properly, this is a smarter way of increasing your sales. So, companies always look out for metrics that are reliable and trustworthy. Amazon TACoS (Total Advertising Cost of…

If you’re an Amazon seller or vendor, you know how important it is to win the Buy Box.  The Buy Box is located on the product detail page, where customers can click and directly add the product to their shopping carts.  According to Amazon, the Buy Box bags around 82% of sales, and the percentage…

Amazon’s U.S. marketplace sells over 600 million products, organized by a vast product category tree. This tree helps customers find the products they are searching for and assists sellers to optimize their listings. Understanding this e-commerce category structure is central to Amazon’s success. This guide explains everything you need to know about Amazon’s product categories,…

Without the help of proven strategies, growing an e-commerce business is no easy task. In the e-commerce industry, the entire order management process needs to be stitched effectively to avoid unnecessary inaccuracies. Apparently, customer experience is the key to make or break the brand image. Higher profits of a business is a reflection of its…

It’s no surprise that Black Friday & Cyber Monday are going to be different this year. With people working from home, and shoppers being cautious, the buying patterns and customer expectations have shifted dramatically.  Despite the current situation, online shoppers are rushing to shop during Black Friday and Cyber Monday. So this holiday season will…

Do you know that the pre-shopping ritual of creating a shopping list is so crucial that most people wouldn’t dare enter a store without one? Other than helping you stay organized, these lists also ensure that you won’t inadvertently forget a product. This tradition of creating a list has found a digital home on Amazon,…

Amazon Logistics was launched in 2015 with two objectives in mind: If you thought that Prime was an astounding idea, then you haven’t experienced the excitement of virtual shopping and having the order arrived at your customers within 2 hours yet, and that too on Sundays. The infrastructure of Amazon Logistics can either sabotage or…