Would you like to pay more to get less? No, right? But that’s the case of today’s online advertising. In the current scenario, online advertising is getting tricky. Advertisers want to understand how the PPC campaigns work for different platforms as typical costs involved vary significantly. Though online advertising is cheaper than offline advertising, it’s…

Customer reviews are paramount for e-commerce sellers. In a buyer-centric platform like Amazon, reviews have almost become a tipping point for making purchasing decisions. As a seller, they provide you with social verification for your product quality because your customers love reading reviews. That is why it is important to track and analyze your product…

Amazon is a competitive marketplace having the largest market share in the North American eCommerce industry. With more than 2 million sellers scaling their businesses on Amazon, it’s hard to thrive in the ever-growing competition. Amazon always wants to promote competition and increase the presence of new sellers to drive innovation. While advertising is one…

As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

As an Amazon seller, your success on this platform depends on two things.  However, with more brands and sellers scaling success with refined PPC campaigns, the CPC rates are increasing substantially. Though Amazon PPC will boost your organic search rankings, you can’t rely on Amazon Sponsored Ads completely to increase your profits. Therefore, it’s important…

Probably, you might have wondered how sellers are advertising their products beneath the bullet points on a product page and below the ‘Add to Cart’ button. And, how Amazon sellers are following you to the other websites apart from Amazon?  Well, the reason is Amazon Sponsored Display Ads.  Now, retargeting and re-engaging are made easy…

For those who wanted to get started with the eCommerce business. You are at the right place. E-commerce offers an immense opportunity even for first-time entrepreneurs, allowing you to sell products globally from the comfort of your home. In this comprehensive guide, you’ll discover a proven blueprint for launching a highly successful e-commerce business in…

2020 was one of the best years for e-commerce marketplaces in over a decade. It was also a successful year for all the sellers and brands that transacted using these marketplaces.  Amazon Advertising has marked a stupendous growth in 2020. It started to accelerate into the digital marketing space with full force. In 2019, Amazon…

For the past 25 years, Amazon has thrived and earned an ample loyal customer base. Now, it has become one of the largest eCommerce retailers. Clearly, there is no slowing down. As popularity rises, more sellers are growing their businesses on Amazon. As 2022 emerged, it’s time to increase your sales on Amazon, starting today.…

As 2020 unfolds, Amazon completes 25 years as an online retailer. This platform has grown into a giant retailer in the global e-commerce marketplace. Amazon’s retail market share in the US alone is projected to increase by 50% approximately during 2016-2020. (Statista) Amazon is constantly refining the processes and guidelines for its vendors and sellers.…

There are millions of customers on Amazon. When you are launching a business, you need to tap into a vast group of potential buyers. Picking the right private label product leads to stupendous growth in profits. If you’re looking for trending private label product ideas, look no further, we’ve got you covered. In this post,…

Shopify and Amazon integration connects your Shopify store to the Amazon marketplace, merging the best of both platforms. This integration allows you to expand your brand’s visibility and improve sales by making your Shopify products available to Amazon’s vast customer base. As Amazon continues its e-commerce dominance, Shopify sellers are increasingly looking to integrate with…

Creating a private label product has become prevalent with a rapid surge of e-commerce businesses. These kinds of business models are popular not only on Amazon but also among eBay, Etsy, and Alibaba. Private label business is the easiest and effective way to make your products stand out in the market. With a bit of…

In digital business, companies always want to make sure that their advertisement spending is going well. Sellers want to attain customers’ attention easily and affordably. When built properly, this is a smarter way of increasing your sales. So, companies always look out for metrics that are reliable and trustworthy. Amazon TACoS (Total Advertising Cost of…

If you’re an Amazon seller or vendor, you know how important it is to win the Buy Box.  The Buy Box is located on the product detail page, where customers can click and directly add the product to their shopping carts.  According to Amazon, the Buy Box bags around 82% of sales, and the percentage…

Amazon’s U.S. marketplace sells over 600 million products, organized by a vast product category tree. This tree helps customers find the products they are searching for and assists sellers to optimize their listings. Understanding this e-commerce category structure is central to Amazon’s success. This guide explains everything you need to know about Amazon’s product categories,…

Without the help of proven strategies, growing an e-commerce business is no easy task. In the e-commerce industry, the entire order management process needs to be stitched effectively to avoid unnecessary inaccuracies. Apparently, customer experience is the key to make or break the brand image. Higher profits of a business is a reflection of its…

It’s no surprise that Black Friday & Cyber Monday are going to be different this year. With people working from home, and shoppers being cautious, the buying patterns and customer expectations have shifted dramatically.  Despite the current situation, online shoppers are rushing to shop during Black Friday and Cyber Monday. So this holiday season will…

Do you know that the pre-shopping ritual of creating a shopping list is so crucial that most people wouldn’t dare enter a store without one? Other than helping you stay organized, these lists also ensure that you won’t inadvertently forget a product. This tradition of creating a list has found a digital home on Amazon,…

Amazon Logistics was launched in 2015 with two objectives in mind: If you thought that Prime was an astounding idea, then you haven’t experienced the excitement of virtual shopping and having the order arrived at your customers within 2 hours yet, and that too on Sundays. The infrastructure of Amazon Logistics can either sabotage or…

Before you can think of launching or advertising your product detail pages, it is important to make sure if they are “retail ready.” This also means that every factor mentioned in this Amazon Retail Readiness Checklist has to be ticked. When we talk about effective Amazon Marketing Strategies, understand that retail readiness is one of…

Amazon is a retail powerhouse whose number one priority is its customers. Amazon recognizes the need of its customers for a trustworthy place where they can buy a wide range of products. Third-party sellers drive most of its growth, which makes them a key part of this well-oiled machine. Amazon provides its sellers with a…

If you have been selling on Amazon Marketplace for quite some time now, then you would have been familiar with its advertising program. However, they recently launched their dynamic ASIN optimization exclusively for Sponsored Brands. Ever wondered what it is or took some time reading about it to improve sales? If not, then here is…

Keyword Research is one of the core tasks for Amazon SEO, which involves identifying some popular search terms shoppers use on Amazon’s search box to get the results that they are looking for. Researching the right keywords gives sellers a better understanding of: The idea behind “Keyword Research” is not only about substantiating how much…

As an Amazon seller, having visibility into your competitors’ performance used to be difficult. However, tools like Amazon Brand Analytics have changed the game. This powerful solution gives sellers insights into metrics like: In other words, Amazon Brand Analytics levels the playing field by allowing you to benchmark your performance against others selling similar products.…

Any retailer would have already realized the significance of selling on Amazon by now and more particularly, selling it on Amazon Prime for sure. There are 2 programs that give you access to rewarding Prime shelves: FBA (Fulfillment by Amazon) and SFP (Seller Fulfilled Prime). Though both programs are designed to help you sell on…

Selling on Amazon as a third-party merchant is not the only avenue to reach Amazon’s millions of customers. You can also become an Amazon vendor and sell your products directly to Amazon through their Vendor Central program. But how do the fees, pricing models, and overall setup compare to Seller Central? In this guide, we’ll…

Here’s a cool Amazon Seller Statistic for you: Amazon’s sales revenue is set to reach a whopping $637.3 billion by Q4 of 2024! In the realm of e-commerce, Amazon reigns as the indisputable leader, commanding the attention of online sellers and shoppers alike. What began as a humble online bookseller became a global powerhouse, boasting…

Have you ever seen an unavailable balance on your Payments report and wondered what it is, why you have it or what you can do to minimize its cash flow burden? Today, we’re going to answer all your questions about Amazon unavailable balances, so you can take better control of your income and finally grow…