As the world steps into a post-COVID-19 time, the eCommerce industry has seen some highly unpredictable times and is in a complete transition phase. Due to a sudden change in consumer behavior in the South East Asia region being shifted to buying online and depending on swift deliveries of essential items, there has been a complete and immediate focus…

Understanding what search terms your customers are using is extremely important to optimize product listings and Sponsored ads. Therefore, sellers need to monitor Amazon search terms report regularly.  One of the best advantages of Amazon Advertising reports is that you can leverage the data to tailor your campaigns according to your business goals. Within these…

If you cannot attribute your sales to a particular part of your sales funnel, then you can’t optimize your marketing channels. If you have tried driving external traffic to your Amazon listings, you know how hard tracking the campaign’s effectiveness is. You were left out to guess whether a customer followed through and purchased the…

What’s the one thing that your customers love while shopping? Getting a good deal.  How do you give it to them? With product bundling.  Product bundles offer value to both shoppers and retailers. Amazon Virtual Product Bundle Program is a powerful tool to increase your revenue per sale. With this post, I want to give…

Amazon has excellent customer penetration. With around 150 million Prime subscribers in 2022, the opportunity to sell on this marketplace is only growing further (Statista). Merely being present on this platform does not reap your profits. You need to understand that Amazon is a marketplace driven by product visibility, price, and customer service. Only a…

At SellerApp, we’ve been managing thousands of accounts for the past few years. And, there’s one thing we can say positively is that Sponsored Product Ads are one of the most effective ways to dominate on Amazon. When optimized the right way, you can definitely drive more conversions and increase your product discoverability. As more…

Last year, Amazon rolled out a new update to the Sponsored Products, called Product Targeting, wherein sellers can target certain brands, categories, and products to display their ads. This feature has given granular control to the marketers and sellers over Amazon PPC campaigns. Now, sellers can decide where they want to display their ads with…

Perplexing is becoming a common way to describe the current state of e-commerce, for Amazon and beyond. Most sellers are finding significant success and new customers, though there’s no straightforward way to understand how much is a COVID-19 bump and what is long-term growth. You could be having the best Q2 of your store’s history…

If you’re navigating the world of selling on Amazon, you know that managing your business involves a multitude of tasks, from inventory management to running PPC campaigns and fulfilling orders.  Amidst these intricacies, sales tax is a crucial aspect that often leaves sellers feeling perplexed. While Amazon simplifies some tasks through FBA and collects tax…

Trying to figure out the best products to sell on Amazon is the hard part. With more than 400 million products out there on Amazon, it can be difficult to sort out the best niches that work on Amazon. A new seller or an experienced seller might have experienced this situation at least once.  SellerApp’s…

Recently, Amazon has launched Sponsored Display Product targeting for US sellers. Let’s take a look at what it entails for the sellers and advertisers. In April, Amazon has released a product targeting feature for Sponsored Display Ads. These new options are available in seller central accounts of Amazon. With product targeting, advertisers will be able…

If you’ve decided to sell on Amazon, you must be aware that it is almost inevitable to face the Amazon A – Z guarantee claim. Amazon’s business is based on customer service, and their satisfaction is crucial for the sales performance of your products.  Since this Amazon A-Z guarantee allows customers to confidently buy directly…

Learning how to sell on Amazon from Alibaba can unlock a highly profitable process due to the convenience factor and strong margins. After all, buying products from Alibaba and selling them on Amazon has become one of the most favored processes because of the convenience factor and profit margins. Alibaba, the Chinese e-commerce giant has…

The Amazon supply chain is undoubtedly one of the most efficient in the world. The e-commerce giant is infamous for its large-scale operational efficiency. It makes one wonder what it takes to have everything planned down to a T, doesn’t it? So how does Amazon’s supply chain work?  We thought it’d be illuminating to elucidate…

Anyone serious about selling on Amazon is likely to be aware of the importance of Amazon KPI (Key Performance Indicator) metrics. Online business demands quick adoption to changing trends and swift responses to your customers. This is important for any business selling on an online platform like Amazon. With a plethora of data and analytical…

Seller feedback plays an essential role in determining your performance on Amazon. How well are you building your reputation through Amazon seller feedback? Amazon seller feedback is widely discussed and largely misunderstood by sellers. Only a few sellers are sure about how it works and how they can pursue buyers to get good seller feedback.…

Got a bunch of old gadgets, books, and videos lying around the house? Want to clear your household clutter and get credit from Amazon? Amazon Trade-In Program is your right choice! Read this post to learn more about the Amazon Trade-In program. Here’s a Peek Into the Content: What are the eligible items under the…

The only way to grow your Amazon business is with actionable data. Instincts never pay off. From inventory management to pricing, Amazon gives you all the information you need to make informed decisions. Regardless of where you are in your seller journey, it is essential to use Amazon inventory reports if you’re looking to grow.…

Are you looking for a new avenue to reach your target audience and grow your e-commerce business? Then Walmart is the right place for you. As the largest online retailer in the world after Amazon, with over 407 million online users in 2022, Walmart offers a massive reach and presents an incredible opportunity for online…

Amazon Brand Analytics has created a data revolution by giving sellers access to data generated by customer searches and sellers on Amazon. It provides insights into customer behavior and the most popular search terms based on demographics and time period. It is available for sellers who are brand registered. On the whole, Amazon Brand Analytics…

Here’s a detailed guide that will skyrocket the Amazon reviews that you can get the right way. Reviews always play a very significant role whether you’re a kickstarter or you’re an experienced seller. The more reviews you get, the better the competitive edge you will have in the vast Amazon market. Amateur or veteran, this…

In the wake of COVID-19, Amazon notified its sellers across the US and EU that it will be prioritizing products coming to its fulfillment centers. As of now, the freeze will be in effect through April 5, 2020.  Apparently, Amazon is focusing on the essential household, health, and safety products that have high demand so…

Would you like to pay more to get less? No, right? But that’s the case of today’s online advertising. In the current scenario, online advertising is getting tricky. Advertisers want to understand how the PPC campaigns work for different platforms as typical costs involved vary significantly. Though online advertising is cheaper than offline advertising, it’s…

Customer reviews are paramount for e-commerce sellers. In a buyer-centric platform like Amazon, reviews have almost become a tipping point for making purchasing decisions. As a seller, they provide you with social verification for your product quality because your customers love reading reviews. That is why it is important to track and analyze your product…

Amazon is a competitive marketplace having the largest market share in the North American eCommerce industry. With more than 2 million sellers scaling their businesses on Amazon, it’s hard to thrive in the ever-growing competition. Amazon always wants to promote competition and increase the presence of new sellers to drive innovation. While advertising is one…

As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

As an Amazon seller, your success on this platform depends on two things.  However, with more brands and sellers scaling success with refined PPC campaigns, the CPC rates are increasing substantially. Though Amazon PPC will boost your organic search rankings, you can’t rely on Amazon Sponsored Ads completely to increase your profits. Therefore, it’s important…

Probably, you might have wondered how sellers are advertising their products beneath the bullet points on a product page and below the ‘Add to Cart’ button. And, how Amazon sellers are following you to the other websites apart from Amazon?  Well, the reason is Amazon Sponsored Display Ads.  Now, retargeting and re-engaging are made easy…

For those who wanted to get started with the eCommerce business. You are at the right place. E-commerce offers an immense opportunity even for first-time entrepreneurs, allowing you to sell products globally from the comfort of your home. In this comprehensive guide, you’ll discover a proven blueprint for launching a highly successful e-commerce business in…