It’s been a spooky year so far, and this autumn it just got a whole lot spookier. COVID-19 pandemic or not, families were more than just ready to celebrate Halloween. While the National Retail Federation (NRF) expects slightly deflated consumer spending in the US, Amazon’s Q2 numbers indicate that more American consumers are now shopping…

Are you aware that you can manage your account health on Amazon? Ever tried doing the health checkup of your Amazon seller account? With the frequent changes happening on seller central, safeguarding Amazon account health has become more important than ever! Today, let’s break it all down to what it takes to manage your account…

There might be a few reasons why you are not seeing enough traffic for all your products. One potential reason is – you are not properly using the resources to drive traffic. You need to showcase your products to your target audience. So it’s important to optimize every part of your sales funnel to reach…

Amazon is making it easier for brands to stand out on the platform. The introduction of A+ content allowed brands to magnify their values and products with rich visual media creatives. The retail giant is now stepping it up a notch with Amazon Posts.  Amazon’s latest attempt to enhance brand messaging is likely to play…

Do you need FNSKU barcodes while selling on Amazon?  Barcodes can get quite confusing. In this article, I’ll explain what FNSKU is. In short, Amazon uses FNSKU to track your products. Why is FNSKU important? Amazon uses FNSKU to print your product labels. This code serves a unique purpose for your product. You may be…

Launching a successful Amazon product can be exciting and challenging too. It takes time, knowledge, and effort to achieve success. Many sellers often fail to succeed and it takes a lot more effort than you realize. It’s not just a matter of listing your product.  We’d say that you have to come up with a…

Whether you’re a beginner venturing into Amazon sales or an experienced seller, having a solid grasp of Amazon’s terms of service, policies, and guidelines is key to smooth your journey. At every turn, Amazon’s guidelines play a crucial role, in shaping the way you navigate the platform. That’s precisely why we’ve decided to delve into…

Dealing with negative reviews is something unavoidable for Amazon sellers. There’s no way around it.  Can you delete a negative review on Amazon? How can you handle reviews from unhappy customers? Let’s discuss it today! When you are selling online, you are bound to face a few dissatisfied and unhappy customers. That’s a part of…

Have you ever bought any specialized electronics or replacement parts for your home or automobile? Then you might be well aware of the kind of frustration while trying to get the right parts.  Online shopping has made it easier to find specialized electronics, aftermarket, or OEM (original equipment manufacturer) parts. The best places to find…

Wondering how to start selling on Amazon UK? You’ve come to the right place.  Check out this detailed guide to learn about how to start selling on Amazon UK. What we cover Selling on Amazon UK – Overview What’s the best part about selling on Amazon UK? You don’t just have access to the UK…

Attention, Amazon sellers! There’s important news on the horizon – Amazon has recently made updates to its customer communication guidelines, specifically the buyer-seller messaging policy.  For all you sellers out there, it’s crucial to stay in the loop with these changes and make sure your communication practices align with the updated information.  In this guide,…

Getting an Amazon bestseller badge is easy! All you need is the highest sales velocity in the category you sell. That’s not the entire story! Amazon puts customers first, and won’t recommend products that customers may have an unsatisfactory experience with. If appropriately listed, some products have the ability to become the bestsellers quickly and…

If you are eager to build marketing momentum and grow your brand awareness, you should start using Amazon-sponsored ads effectively.  Amazon advertising has experienced phenomenal growth in 2019. Its market share has risen, occupying 50% of the total share in the e-commerce industry. For brands, Amazon sponsored product ads and brand ads are the most…

At SellerApp, we always monitor the latest PPC trends and updates on Amazon. It allows us to make informed decisions about PPC (pay-per-click) campaign optimization and do what it takes to supercharge your business. In this post, let’s see what’s new with Amazon advertising and learn how you can capitalize on the changes. What’s new…

Amazon has more than 300 million active users. Ever thought about it for a second? They all have one thing in common – High purchase intent.  Yes! With high conversion rates and low cost-per-clicks, Amazon is an absolute gold mine for advertisers.  Most of the time, Amazon sellers aren’t aware of all the advertising resources…

Embarking on an Amazon FBA business journey demands time, effort, and commitment, with a fair share of trial and error.  Success in this venture might not happen overnight, and the initial months can be a learning curve with ups and downs. Many new sellers take around 3-6 months to gain momentum and find their stride.…

With over 12 million products, Amazon’s product catalog is ever-growing. Thousands of new ASINs are created every day for these products.  So what is Amazon ASIN, why is it important, and how to get one. Let’s understand all of these in this article.  A quick peek into the content ASINs are only unique within a…

E-commerce advertising trends keep changing constantly. With online sales increasing, Amazon marketing services emerged as one of the most powerful advertising platforms online.  Selling on Amazon provides you with multiple fulfillment options. One of which is deciding to sell on Vendor Central (1P) or Seller Central (3P). Today, more and more brands are selling both…

If you’ve been involved in FBA sales on Amazon, there’s a possibility that Amazon owes you money due to inventory mistakes. Here’s the catch – if you’re not keeping a close eye on your seller central account for potential errors, the amount owed in reimbursements might be more than you realize. Given that Amazon juggles…

“First impressions matter.”  This couldn’t be more true for e-commerce businesses trying to grow on Amazon.  When a viable customer visits your product listing, he/she scans through the images, description, A+ content, and customer reviews.  That’s right! You need reviews that serve as social proof to convert a visitor into your customer.  The Amazon Vine…

Amazon OTT advertising started gaining huge traction for its unique objectives. These unique objectives include enhancing brand performance initiatives and targeting a broader audience reach. And, it all started with Amazon advertising. Amazon Advertising has a great significance if you are selling products on Amazon. The platform’s advertising tools like Sponsored Product campaigns aid the…

As the holiday season approaches, Amazon is taking proactive measures to steer clear of the impending rush by imposing restrictions on inventory. With the much-anticipated Amazon Prime Day slated for October, the festive season is expected to be busier than ever. In line with its fulfillment strategy, Amazon is not only expanding its storage capacity…

Starting your own online selling business has been made easy with the help of numerous online selling platforms. When it comes to consumer items and essential goods, Amazon has been a trusted partner by entrepreneurs since the early 2000s after it eclipsed eBay’s influence in the eCommerce industry. Since the increase of Amazon’s popularity and…

Your Amazon seller reputation affects everything from sales to eligibility for special programs and incentives offered to Amazon sellers. Maintaining positive seller metrics is imperative for the continued growth of your Amazon business. In this article, we’ll discuss how using Amazon FBA impacts your seller reputation, how it can benefit you, and why it’s always…

If you’re eager to discover how to rank higher on Amazon, boost your product’s visibility, and implement a winning Amazon ranking strategy, you’re in for a treat. In this guide, we’ll break down the essentials of Amazon’s organic ranking, offering practical tips on how to rank your product, increase Amazon’s ranking, and enhance your overall…

What’s the deal with liability insurance coverage? Do I need one? These are common questions from newbie sellers. With the changes in Amazon seller central, you need to have retail liability insurance coverage for your Amazon business. If you don’t have one, it’s time to get started.  Today’s guide will help you understand various liability…

Want to boost your sales on Amazon? Use Amazon advertising solutions at different levels of your marketing funnel. Amazon has changed the way we shop. Its advertising solutions are taking over the digital landscape.  Google has your search data and Facebook knows your interests, but Amazon is more powerful because it knows what you want…

Unprecedented times like these bring diverse challenges. The importance of going digital has become prominent more than ever. Sales may be down for a while, but it’s important to increase or maintain your market share. Advertising is your holy grail during the pandemic. It reinforces your success when everything settles into the new normal. The…

Choosing the right inventory management software that aligns with your Amazon FBA is important to maximize your efficiency. If you’ve poor management skills, it’s time to change.  Do you know that retailers who opt for inventory management software boost their efficacy substantially? Well, that’s true. Whether you are a new seller or an experienced one,…