At SellerApp, we always monitor the latest PPC trends and updates on Amazon. It allows us to make informed decisions about PPC (pay-per-click) campaign optimization and do what it takes to supercharge your business. In this post, let’s see what’s new with Amazon advertising and learn how you can capitalize on the changes. What’s new…

Amazon has more than 300 million active users. Ever thought about it for a second? They all have one thing in common – High purchase intent.  Yes! With high conversion rates and low cost-per-clicks, Amazon is an absolute gold mine for advertisers.  Most of the time, Amazon sellers aren’t aware of all the advertising resources…

Embarking on an Amazon FBA business journey demands time, effort, and commitment, with a fair share of trial and error.  Success in this venture might not happen overnight, and the initial months can be a learning curve with ups and downs. Many new sellers take around 3-6 months to gain momentum and find their stride.…

With over 12 million products, Amazon’s product catalog is ever-growing. Thousands of new ASINs are created every day for these products.  So what is Amazon ASIN, why is it important, and how to get one. Let’s understand all of these in this article.  A quick peek into the content ASINs are only unique within a…

E-commerce advertising trends keep changing constantly. With online sales increasing, Amazon marketing services emerged as one of the most powerful advertising platforms online.  Selling on Amazon provides you with multiple fulfillment options. One of which is deciding to sell on Vendor Central (1P) or Seller Central (3P). Today, more and more brands are selling both…

If you’ve been involved in FBA sales on Amazon, there’s a possibility that Amazon owes you money due to inventory mistakes. Here’s the catch – if you’re not keeping a close eye on your seller central account for potential errors, the amount owed in reimbursements might be more than you realize. Given that Amazon juggles…

“First impressions matter.”  This couldn’t be more true for e-commerce businesses trying to grow on Amazon.  When a viable customer visits your product listing, he/she scans through the images, description, A+ content, and customer reviews.  That’s right! You need reviews that serve as social proof to convert a visitor into your customer.  The Amazon Vine…

Amazon OTT advertising started gaining huge traction for its unique objectives. These unique objectives include enhancing brand performance initiatives and targeting a broader audience reach. And, it all started with Amazon advertising. Amazon Advertising has a great significance if you are selling products on Amazon. The platform’s advertising tools like Sponsored Product campaigns aid the…

As the holiday season approaches, Amazon is taking proactive measures to steer clear of the impending rush by imposing restrictions on inventory. With the much-anticipated Amazon Prime Day slated for October, the festive season is expected to be busier than ever. In line with its fulfillment strategy, Amazon is not only expanding its storage capacity…

Starting your own online selling business has been made easy with the help of numerous online selling platforms. When it comes to consumer items and essential goods, Amazon has been a trusted partner by entrepreneurs since the early 2000s after it eclipsed eBay’s influence in the eCommerce industry. Since the increase of Amazon’s popularity and…

Your Amazon seller reputation affects everything from sales to eligibility for special programs and incentives offered to Amazon sellers. Maintaining positive seller metrics is imperative for the continued growth of your Amazon business. In this article, we’ll discuss how using Amazon FBA impacts your seller reputation, how it can benefit you, and why it’s always…

If you’re eager to discover how to rank higher on Amazon, boost your product’s visibility, and implement a winning Amazon ranking strategy, you’re in for a treat. In this guide, we’ll break down the essentials of Amazon’s organic ranking, offering practical tips on how to rank your product, increase Amazon’s ranking, and enhance your overall…

What’s the deal with liability insurance coverage? Do I need one? These are common questions from newbie sellers. With the changes in Amazon seller central, you need to have retail liability insurance coverage for your Amazon business. If you don’t have one, it’s time to get started.  Today’s guide will help you understand various liability…

Want to boost your sales on Amazon? Use Amazon advertising solutions at different levels of your marketing funnel. Amazon has changed the way we shop. Its advertising solutions are taking over the digital landscape.  Google has your search data and Facebook knows your interests, but Amazon is more powerful because it knows what you want…

Unprecedented times like these bring diverse challenges. The importance of going digital has become prominent more than ever. Sales may be down for a while, but it’s important to increase or maintain your market share. Advertising is your holy grail during the pandemic. It reinforces your success when everything settles into the new normal. The…

Choosing the right inventory management software that aligns with your Amazon FBA is important to maximize your efficiency. If you’ve poor management skills, it’s time to change.  Do you know that retailers who opt for inventory management software boost their efficacy substantially? Well, that’s true. Whether you are a new seller or an experienced one,…

Fed up with your products lingering behind big brands on Amazon’s search results?  Healthy competition is one thing, but on Amazon, it can make a significant impact on your sales. When a competitor’s product outshines yours in search rankings, you’re potentially losing customers and sales. Our experience reveals that a product ranking the top spot…

As the world steps into a post-COVID-19 time, the eCommerce industry has seen some highly unpredictable times and is in a complete transition phase. Due to a sudden change in consumer behavior in the South East Asia region being shifted to buying online and depending on swift deliveries of essential items, there has been a complete and immediate focus…

Understanding what search terms your customers are using is extremely important to optimize product listings and Sponsored ads. Therefore, sellers need to monitor Amazon search terms report regularly.  One of the best advantages of Amazon Advertising reports is that you can leverage the data to tailor your campaigns according to your business goals. Within these…

If you cannot attribute your sales to a particular part of your sales funnel, then you can’t optimize your marketing channels. If you have tried driving external traffic to your Amazon listings, you know how hard tracking the campaign’s effectiveness is. You were left out to guess whether a customer followed through and purchased the…

What’s the one thing that your customers love while shopping? Getting a good deal.  How do you give it to them? With product bundling.  Product bundles offer value to both shoppers and retailers. Amazon Virtual Product Bundle Program is a powerful tool to increase your revenue per sale. With this post, I want to give…

Amazon has excellent customer penetration. With around 150 million Prime subscribers in 2022, the opportunity to sell on this marketplace is only growing further (Statista). Merely being present on this platform does not reap your profits. You need to understand that Amazon is a marketplace driven by product visibility, price, and customer service. Only a…

At SellerApp, we’ve been managing thousands of accounts for the past few years. And, there’s one thing we can say positively is that Sponsored Product Ads are one of the most effective ways to dominate on Amazon. When optimized the right way, you can definitely drive more conversions and increase your product discoverability. As more…

Last year, Amazon rolled out a new update to the Sponsored Products, called Product Targeting, wherein sellers can target certain brands, categories, and products to display their ads. This feature has given granular control to the marketers and sellers over Amazon PPC campaigns. Now, sellers can decide where they want to display their ads with…

Perplexing is becoming a common way to describe the current state of e-commerce, for Amazon and beyond. Most sellers are finding significant success and new customers, though there’s no straightforward way to understand how much is a COVID-19 bump and what is long-term growth. You could be having the best Q2 of your store’s history…

If you’re navigating the world of selling on Amazon, you know that managing your business involves a multitude of tasks, from inventory management to running PPC campaigns and fulfilling orders.  Amidst these intricacies, sales tax is a crucial aspect that often leaves sellers feeling perplexed. While Amazon simplifies some tasks through FBA and collects tax…

Trying to figure out the best products to sell on Amazon is the hard part. With more than 400 million products out there on Amazon, it can be difficult to sort out the best niches that work on Amazon. A new seller or an experienced seller might have experienced this situation at least once.  SellerApp’s…

Recently, Amazon has launched Sponsored Display Product targeting for US sellers. Let’s take a look at what it entails for the sellers and advertisers. In April, Amazon has released a product targeting feature for Sponsored Display Ads. These new options are available in seller central accounts of Amazon. With product targeting, advertisers will be able…

If you’ve decided to sell on Amazon, you must be aware that it is almost inevitable to face the Amazon A – Z guarantee claim. Amazon’s business is based on customer service, and their satisfaction is crucial for the sales performance of your products.  Since this Amazon A-Z guarantee allows customers to confidently buy directly…