As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

We are aware that Amazon is one of the largest e-commerce retailers out there but what most of us don’t know is that it is a search engine and is subject to most algorithm rules just like Bing & Google subscribe to. Hence, it is important to know how to perform keyword research for Amazon…

It’s a widely acknowledged truth – six out of 10 Amazon sellers find themselves grappling with the intricacies of Amazon Sponsored Products Campaigns. While setting up a campaign is a breeze, the real challenge lies in fine-tuning and optimizing it with each iteration to enhance visibility, efficiency, and overall performance on the platform. Unfortunately, many…

When a buyer arrives at Amazon, he/she has only one goal: buy a particular product. But the ultimate question is: who will he/she get it from? Now, if you want the answer to be “you,” it is important to comprehend how Amazon SEO (Search Engine Optimization) works in the current scenario and how to crack…

Being present on the Amazon marketplace is not enough; the key is to be outstanding. Amazon Unique Selling Points (USP) is the way to put your best foot forward. Amazon Unique Selling Points (USP) of a product bring the attention of people to what makes it stand out. So when you introduce your product to…

As we kick off 2025 in full force, the popular ecommerce giant is rolling out a series of crucial Amazon Advertising updates and Amazon Seller updates that every business owner needs to know.  Whether you’re refining your ad strategy or optimizing your seller operations, these changes offer new opportunities and, of course, challenges to navigate.…

Selling seasonal products on Amazon is more than just riding a wave. If your selling strategy is executed correctly it can be incredibly rewarding.  Selling seasonal products is about meeting the demands by planning the process effectively to prevent inventory overflow or giving evergreen products a seasonal twist.  You can capitalize on seasonal demands starting…

Shein dropshipping is gaining rapid attention in the ever-evolving landscape of eCommerce. To the ones wondering “does shein offer dropshipping”, your answer is here. Entrepreneurs are now more eager to enter the fashion retail business seeking a higher percentage of profit and outsourced responsibilities.  This is because Shein, being a leader in fashion retail, opens…

Did you know that building a successful ecommerce branding strategy is rooted in how seamlessly you encourage your users to recognize and trust your brand? It goes far beyond quirky advertisements or catchy social media presence. What entices people is a reflection of a brand’s presence in their minds. Once this milestone is achieved, you’ll…

Amazon click fraud is an emerging risk to PPC advertisements. To thrive in a highly competitive Amazon marketplace, some unfair players induce false clicks on their competitors’ Amazon ads, leading them to lose out on their ad budget without generating any leads or sales.  As Amazon becomes overcrowded and sellers’ dependence on Amazon PPC ads…

Consider the Amazon price glitch as a tiny moment of brain fog we humans experience daily. As curious as you might be to understand what it is, Amazon price glitches can be of multiple types, each being a byproduct of server overloads, internal bugs, manual errors, or even API failures.  Some may affect customer experience…

Amazon dupes are the best-kept secret of conscious spenders to staying in style without breaking the bank. Born from the fast fashion movement, the popularity of Amazon dupes has bridged the gap between aspiration and affordability. These affordable alternatives will not only give the originals a run for their money but in a way convince…

Combining the rapid demand in fast fashion with our guide on ‘how to sell on Shein’ gives you the most effective roadmap to enter and succeed in the thriving apparel market. Most importantly, you’ll be able to reach the correct audience. Shein entered the market and redefined affordability to an extent that made a major…

Although it’s barely been more than a year since TikTok launched its social commerce initiative, it’s already managed to accumulate 15 million sellers and the U.S. sales on the platform is expected to rise tenfold to $17.5 billion. The same article also states that 81.3% of TikTok users converted into TikTok Shop customers in 2024,…

Ecommerce fulfillment will influence the customer’s experience to a large degree. TikTok shop fulfillment was hence introduced by the social media-turned-e-commerce giant to elevate the fulfillment experience for TikTok sellers. Fulfillment by TikTok shop is a service that combines the convenience of (reputable fulfillment partners) with effortless discoverability (via TikTok).  The ones who have taken…

As the holiday season approaches, Amazon Advertising continues to innovate and come up with Amazon features that make it significantly easy for sellers like you to reach your audiences effectively and efficiently.  Most importantly, these advertising updates offer you fresh opportunities to take your campaigns to the next level. In November 2024, Amazon had 11…

In this day and age, if you are a creative mind, the start of your entrepreneurial journey is a simple ‘how to sell on Etsy’ Google search away. Etsy brings emerging artists a unique platform to showcase and capitalize on their creativity. Moreover, it offers befitting solutions like marketing tools, product labels, and easy delivery…

While Amazon continues to lead the e-commerce marketplace, the several Amazon competitors are nothing to scoff at. They are more than thriving relying on their unique offers. In spite of Amazon’s dominance the e commerce landscape is currently more dynamic and filled with more potential than ever.  Sure, within two decades Amazon became a trillion-dollar…

Cross border e commerce expansion is a byproduct of the post-pandemic transformation of consumer behavior. This shift has essentially fueled the massive growth of cross border e commerce transactions exhibiting an estimated projection of a USD 7.9 trillion valuation by 2030. The statistics are no less than astonishing!  Imagine taking your family-owned handicraft enterprise into…

True, the AI Chatbot for ecommerce businesses is basically yesterday’s news at this point. We all know that they’re out there answering customer queries and pretending to be human. However, just because they’re common these days doesn’t make them any less effective. When leveraged properly, these Ecommerce AI Chatbots can do way more than take…

With millions of successful ecommerce sites powered by Shopify, it’s absolutely clear taking advantage of this platform can help effectively build your brand. However, learning how to sell on Shopify can be daunting if you’re new to the platform.  This is why we’ve put together a step-by-step guide to help you successfully set up and…

Reaching 80 million monthly active users on TikTok is an exciting prospect, but the real magic happens in the TikTok Shop Seller Center—where ideas turn into action.  Although Tiktok opens up your way to reach a global audience, creating your own shop front can be an overwhelming experience. To set up your Tiktok Shop and…

If Amazon resembles a baseball field, sellers are exerting their best to strike out the competitors. Cross selling and upselling on Amazon is now, one of the most effective methods to become more noticeable.  New brands need help to stand out, and their growth can be incredibly stunted due to the immense competition. In addition…

In the high-stakes world of Amazon selling, where each decision can make or break your business, relying solely on Amazon’s native tools and not taking advantage of an Amazon Seller Software tool is a recipe for disaster.  As competition heats up in 2024, sellers are expected to navigate an increasingly complex landscape filled with challenges…

Are you considering becoming an Amazon 3P seller (Amazon Third-Party Sellers) but unsure where to start? You’re not alone. With the rapid growth of third-party sellers on the platform, now is an excellent time to establish your brand on Amazon. However, succeeding as a 3P seller requires careful planning and execution. In this comprehensive guide,…

In the super competitive world of e-commerce, effective marketing strategies are crucial for driving traffic, converting visitors into loyal customers, and fostering long-term brand loyalty. In 2024, standing out as a brand requires a blend of creativity, data-driven insights, and a deep understanding of your target audience. In this guide, we’ve included 15 advanced e-commerce…

As the world of e-commerce continues to evolve, dropshipping has emerged as a popular business model for entrepreneurs looking to start an online store with minimal upfront investment.  Among the various platforms available, Amazon stands out as a premier destination for dropshippers due to its vast customer base and streamlined order fulfillment process. However, navigating…

Typically, new sellers tend to use their gut and jump headfirst into the ineffective task of sifting through a staggering catalog of 353 million products, all in the hopes of finding the best selling products on Amazon. Unfortunately, without the right strategy, this can lead to wasted time, effort, and resources. It’s all too easy…

TikTok Shop is revolutionizing the e-commerce landscape, and if you haven’t explored TikTok Shopping yet, you’re in for a game-changer! Launched in 2022, this native shopping platform has already generated over $17.5 billion annually, quickly establishing itself as a powerhouse in the market. Just the hashtag #TikTokMadeMeBuyIt racks up a staggering one billion views per…

Walmart Search Brand Amplifier is among the most advanced digital advertising solutions; it remains the only way through which brands can reach out and make their mark on Walmart’s immensely developed e-commerce platform.  As an advertising tool that was created to increase brand exposure and attract the audience’s attention, it allows brands to place them…

As one of the top online marketplaces offers a vast online marketplace with unparalleled reach, but navigating its fee structure is essential for maximizing profitability.  eBay listing fees encompass a variety of charges that sellers encounter throughout their selling journey, including insertion fees, final value fees, and optional upgrades. Understanding these fees is crucial for…

Amazon’s new inbound placement fees impact how sellers manage their shipping costs and inventory when using Fulfillment by Amazon. These fees are charged based on factors like the size, weight, and destination of items sent to Amazon’s warehouses.  Understanding how these fees work is essential for sellers to make smart decisions and optimize their logistics…

Imagine shopping without lifting a finger.  Amazon voice-activated shopping makes this a reality by letting you buy things using just your voice. It’s like having a personal assistant who can find products, place orders, and even suggest items based on what you like.  This technology uses AI to make shopping easier and more personalized than…

As we leave 2024 behind and step into a new year, it’s time to set sights on the Amazon Seller Holiday Calendar 2025. Staying in sync with Amazon’s timelines is not just a smart move to maximize profits, it helps you stay competitive and prepared.  Most importantly, when you take advantage of these timelines and…