Amazon Seller Calendar 2024: Key Dates for Amazon FBA Sellers

Did you know that during the holiday season, Amazon typically sees a significant surge in orders, with millions of products shipped globally each day? 

As an Amazon seller, understanding and using the Amazon seller calendar can propel your business to new heights. 

This guide will provide you with actionable insights and timelines to optimize your inventory, listings, promotions, and customer engagement strategies, ensuring you’re well-prepared to meet consumer demands and maximize your profitability during this critical time.

Quick Guide

1. ‍What’s On Amazon Calendar 2024
2. Few Important Seller Holidays to Mark on Your Calendar
3. Essential Quarterly and Monthly Reminders for Amazon Sellers in 2024
4. Amazon Tax Deadlines 2024
5. Effects of Chinese Public Holidays on Online Business Selling through FBA
6. Strategic Planning for Holiday Sales
7. Amazon Sellers Holiday Checklist
8. Final Thoughts

‍What’s On Amazon Seller Calendar 2024

Below is a comprehensive list of all major and minor Amazon calendar 2024 holidays throughout the year that Amazon sellers should be aware of to maximize their sales opportunities:

1.January

January 1: New Year’s Day

January 10-12:The Outdoor Retailer Snow Show

January 14-16: NRF 2023: Retail’s Big Show & Expo

January 15: Martin Luther King Day 

2.February

February 1: Black History Month begins

February 2: Groundhog Day

February 11: Super Bowl Sunday

February 14: Valentine’s Day

February 19: Presidents’ Day

3.March

March 4 – 6: The Prosper Show

‍March 8: International Women’s Day

March 17: St. Patrick’s Day

March 20: First day of spring

March 29: Good Friday

March 24-30: Holy Week

March 31: Easter Sunday

4.April

April 1: April Fools’ Day

April 4: Qingming Festival – China

April 11: National Pet Day

April 11: Double Third Festival – China

April 22: Earth Day

5.May

May 1: Labor Day – China

May 5: Cinco de Mayo

May 8-9: White Label Expo

May 12: Mother’s Day

May 14-16: Sellers Summit 

May 27: Memorial Day

6.June

June 1: Pride Month begins

June 4-6: Retail Innovation

June 10: Dragon Boat Festival – China

June 11–13: Commercenext

‍June 14: Flag Day

June 16: Father’s Day

June 19: Juneteenth

June 20: First day of summer

7.July

July 1: Canada Day

July 4: Independence Day – United States

July 11-12: Amazon Prime Day (Probable)

8.August

August 1: Back-to-School season begins

August 12–15: eTail East

9.September

September 2: Labor Day

September 7: Start of the NFL season 

September 22: First day of Fall

10.October

October 1-7: Golden Week – China

October 14: Indigenous Peoples Day

October 14: Thanksgiving – Canada

October 31: Halloween & the deadline for ordering inventory before the start of the Chinese New Year

11.November

November 1st: Deadline for shipping inventory to Amazon’s warehouse for Cyber Monday, Black Friday, and the holiday season.

November 1st: National Native American Heritage Month begins

November 3: Daylight Saving Time 

November 8: Election Day

November 11: Single’s Day – China

November 11: Veterans’ Day

November 11: Remembrance Day – Canada

November 28: Thanksgiving Day – United States

November 29: Black Friday

November 30: Small Business Saturday

12.December

December 2: Cyber Monday

December 21: Super Saturday

‍December 21: First day of winter

‍December 24: Christmas Eve

December 25: Christmas

December 25: Hanukkah begins

December 26: Boxing Day – Canada

December 26 – 1st Jan: Kwanzaa

December 31: New Year’s Eve

Few Important Seller Holidays to Mark on Your Calendar

Planning to increase sales by meeting consumer demand is key. This can be achieved through PPC ads, keyword targeting, and effective inventory management. Holidays offer opportunities to align your strategies with Amazon’s peak sales periods. Let’s explore a few popular Amazon seller calendar holidays in detail!

New Year’s Day

• January 1 – New Year’s Day 2024

New Year’s Eve and New Year’s Day provide great opportunities for Amazon sellers to boost sales by tapping into the festive spirit. As people worldwide celebrate the New Year, target those looking to celebrate or create New Year’s resolutions. This is a prime time to sell party decorations, NYE outfits, or health and wellness products. 

For example, HOWAF is a brand that offers a wide range of colorful New Year’s Eve party decorations, including balloons, banners, and confetti. Their products had received strong reviews from customers looking to create a lively atmosphere for their celebrations.

Super Bowl Sunday

• February 11 – Super Bowl Sunday 2024

While not typically considered a holiday, Super Bowl Sunday can be a lucrative time for sellers. Many watch parties occur, and fan apparel is purchased starting from the NFL playoffs in January. Consider selling serveware, decorations, and items to enhance watch parties. Big-ticket items like televisions or grills can also be popular.

Valentine’s Day

• February 14 – Valentine’s Day 2024

Valentine’s Day can be a significant sales period for many Amazon FBA sellers. Items such as gifts for partners, decorations for parties, and red or pink clothing can perform well. Update your product listings with relevant keywords to make it easy for customers to find your products.

For example, let’s take the jewelry brand Pandora. Their charm bracelets and necklaces are a hit with customers looking for a romantic gift for their partner. Their Valentine’s Day-themed collections often see a spike in sales on Amazon

St. Patrick’s Day

• March 17 – St. Patrick’s Day 2024

Embrace the luck of the Irish for St. Patrick’s Day. Although it’s not the biggest e-commerce holiday, many people celebrate with green clothing, beads, and party supplies. Additionally, the first day of Spring March 19th marks a time when customers look for spring decorations, cleaning supplies, and organizational tools.

Easter

• March 31 – Easter Sunday 2024

Easter signifies the arrival of spring and is associated with vibrant colors. Focus on Easter-themed items like religious decorations, gift basket items, and hosting essentials. Even those who don’t celebrate Easter often use this time to refresh their homes and wardrobes.

Mother’s Day

• May 12 – Mother’s Day 2024

Mother’s Day is a prime opportunity to sell gifts such as personal care items, home goods, and unique jewelry. Ensure your keywords are well-targeted and your inventory is sufficient to meet demand.  Yankee Candle is an example of a Mother’s Day sale. The brand’s scented candles reed diffusers, and other home fragrance products are classic Mother’s Day gifts. Their limited-edition Mother’s Day collections often see a spike in sales.

Father’s Day

• June 16 – Father’s Day 2024

Following Mother’s Day, Father’s Day is another chance to attract shoppers looking for gifts for the men in their lives. Focus on unique, practical gifts such as new tech gadgets, outdoor tools, and apparel.

Fourth of July

• July 4 – Independence Day 2024

Independence Day in July is perfect for selling products that turn a backyard into an outdoor oasis, including grills, water toys, and party decorations. With temperatures peaking, items that help keep cool, like fans and summer clothing, will be popular.

Amazon Prime Day

• July – Amazon Prime Day 2024

While Amazon doesn’t announce Prime Day dates until a few weeks prior, it is expected to be in July based on previous years. Prime Day benefits nearly all sellers, so prepare your discounts and inventory strategy well in advance.

Back-to-School

• August – Back to School 2024

Back-to-school season is a significant period for Amazon sellers. Products for students of all ages, including school supplies, dorm furnishings, and classroom decorations, will be in high demand. Optimize your keyword strategy to target school-related searches.

Halloween

• October 31 – Halloween 2024

Halloween offers a sales spike for sellers of costumes, decorations, and seasonal clothing. Shoppers enjoy adding fall-themed items to their homes and wardrobes during this time.

Black Friday and Cyber Monday

• November 29 – Black Friday 2024
• December 2 – Cyber Monday 2024

These are two of the best-performing sales days of the year. Ensure you have a well-thought-out inventory and marketing strategy to maximize sales during this busy week.

Christmas Day

• December 25 – Christmas Day 2024

Christmas is the peak of the holiday shopping season. Millions of people shop on Amazon for gifts. Plan months in advance to ensure your inventory and keyword strategy are optimized for this period.

As the year wraps up, it’s essential to prepare well in advance for these key dates. This will help maximize your sales opportunities and ensure a smooth selling experience throughout the year.

Essential Quarterly and Monthly Reminders for Amazon Sellers in 2024

1.Quarterly Reminders for 2024

• Submit tax statements (if your state requires quarterly filings)
• Conduct a quarterly performance review of your brand
• Estimate inventory turnover rates

2.Monthly Reminders for 2024

• Review Inventory Manager
• Assess inventory age and remove old inventory as needed
• Send new inventory if you have backup stock available
• Place orders for additional inventory, considering upcoming holidays and potential obstacles
• Review PPC charges for the past 30 days
• Use Sales Analytics to evaluate profitability
• Utilize Profit Overview with AI Assist to analyze your data and create a detailed financial report
• Run Amazon reports to identify which keywords are converting
• Adjust your Amazon PPC strategy and consider automating ad campaigns
• Consider modifying your advertising budgets
• Review your Profit & Loss (P&L) statements
• Gather receipts, expense reports, and other documents for your accountant
• Audit your Amazon transaction reports
• Check for long-term storage fees

Amazon Tax Deadlines 2024

To ensure compliance and avoid any tax-related issues, Amazon sellers should mark these crucial tax deadlines on their Amazon calendars in 2024:

• Quarterly submission of tax statements as required by your state’s regulations.
• January 31, 2024: Deadline for issuing W-2 forms to employees and filing them with the IRS.
• January 31, 2024: Deadline for filing 1099 forms (along with form 1096).
• March 15, 2024: Deadline for filing partnership tax returns (form 1065) and S-Corporation tax returns (form 1120-S).
• April 15, 2024: Deadline for filing corporate tax returns (form 1120).

Observing these deadlines is crucial for Amazon business owners to maintain compliance with tax regulations and ensure smooth tax filing processes.

Effects of Chinese Public Holidays on Online Business Selling through FBA

Many businesses on Amazon get their products from China, making this country an excellent place to invest. Buyers often engage with sellers, manufacturers, and suppliers across the country through markets like Alibaba.com, Aliexpress, and 1688.com, or by hiring local agents to explore markets. Therefore, the holidays in specific regions in China can greatly impact the supply chain.

Understanding the events such as the Chinese New Year (CNY) is something that a seller cannot afford to overlook. In the same way, pre-purchasing enough stock needed to meet the demand will not only reduce out-of-stock situations but also affect the business’s rank on the Amazon marketplace. While this may seem straightforward, here are a few considerations:

1.Increased Production Times

Since the festivals are ahead, buyers order more to be prepared for the celebrations ahead. This demand surge further worsens the problem and pushes manufacturers to their limits, thus resulting in slow production and longer times to produce a single product.

2.Greater Need for Quality Control

Since they aim at satisfying large quantities to meet large orders within a short time then they are likely to fail on quality. Daily and weekly checks on the suppliers and periodic conferences with them are a way of guaranteeing that products do not possess defects and that customer satisfaction is not compromised.

3.Increased Expenditure

It is a busy time for sellers since they are scrambling to place orders for raw materials products to replenish stocks at firsthand warehouses or temporary storage facilities for the holiday rush. This can cause an increased cost of transportation as the demand for trucks is now higher than before.

4.Delayed Shipping Times

Disruptions are typical around the holiday time, so delays are not a complete surprise in this regard. To tackle this issue, one has to make the necessary arrangements in advance in order not to miss the high-traffic period of the holidays.

By keeping track of major Chinese holidays and planning around them, sellers can preserve their inventory, manage their supply chain more effectively, and possibly capture more market share as competitors who don’t plan may sell out, fall in ranking, and not be able to replenish their stock.

Strategic Planning for Holiday Sales

The holiday season during winter is the most active selling season for e-commerce firms and thus you cannot miss to meet Amazon’s holiday selling requirements to maximize sales.

To get ready, begin enhancing your Amazon listings with gift-related keywords and images by September at the latest. It is important to start early because holiday shopping begins in October.

Ensure your inventory reaches U.S. fulfillment centers by specific dates:

• Black Friday and Cyber Monday: November 2
• Christmas: December 1

Plan your shipments well in advance to meet these deadlines. The holiday season is notoriously busy for logistics companies, so anticipate potential delays in inventory arrival at Amazon’s warehouses.

If you intend to sell in the Toys & Games category, familiarize yourself with Amazon’s specific requirements for these products to avoid any complications.

Amazon Sellers Holiday Checklist

An Amazon Seller’s Holiday Checklist is a comprehensive guide designed to help sellers navigate the busy holiday season successfully. This checklist ensures that all crucial aspects of selling on Amazon are covered, enabling sellers to maximize their sales and maintain smooth operations during peak shopping periods. 

Use this checklist to remain organized, follow best practices, and prepare for success in advance.

Here’s a checklist for Amazon sellers preparing for the 2024 holiday season:

12 weeks before:

• Finalize your product lineup after reviewing past sales and competitor performance.
• Identify top-selling products and plan for new launches.
• Explore bundling opportunities to enhance product offerings.
• Use forecasting tools to determine optimal inventory levels.
• Develop a shipping strategy aligned with Amazon’s processing times.
• Ensure products qualify for Amazon Prime delivery and consider integrating Prime into your DTC website.

7-8 weeks before:

• Send inventory to Amazon, including packaging inserts.
• Address overstock or aging inventory in Amazon’s FBA.
• Define marketing campaigns and advertising strategies.
• Manage and enhance customer reviews.
• Refine pricing strategies to maximize sales.

4 weeks before:

• Optimize Amazon listings by leveraging product variations.
• Enhance listings with keyword-rich content, high-quality images, and videos.
• Highlight key features and address customer queries preemptively.
• Prepare holiday-specific A+ Content and optimize your Amazon Store.
• Set promotional goals and advertising strategies.

3 weeks before:

• Create coupons and promotions to attract customers.
• Utilize Prime-exclusive discounts effectively.
• Execute Amazon Ads strategy and adjust based on performance.
• Prepare your customer service team for increased holiday demand.
• Monitor listings for compliance and manage seller issues promptly.

Final Thoughts

Amazon sellers must follow a structured timeline as they prepare for the holiday season. Sellers can maximize their sales potential and customer satisfaction during this peak period by meticulously planning tasks such as product assortment, inventory management, listing optimization, and marketing strategies in advance. 

If you want to navigate the complexities of holiday selling on Amazon, you need to stay proactive with promotions, follow Amazon’s guidelines, and ensure seamless customer service. To help you prepare effectively, SellerApp offers a comprehensive listing service, where you can enhance your product visibility with keyword-focused content, high-quality images, and holiday-specific A+ content. Their intuitive dashboard provides real-time insights into your sales, inventory, and performance metrics, allowing you to make informed decisions and stay ahead of the competition.

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