Amazon Advertising Certification: A Guide for Amazon Sellers and Advertisers

Amazon offers a range of certification programs to help sellers upskill themselves in creating high-performing advertising campaigns on the platform.

In this detailed guide, we’ll explore each of these certifications, their benefits, and how to obtain them.  

Let’s dive in!

A quick glance into the article:

1. What are Amazon Ads Certifications?
2. How to Apply for These Amazon Ad Certificates?
3. 13 Certifications by Amazon Learning Console
4. How Are These Certificates Assessed?
5. What Are The Benefits of The Amazon Ad Certificates?
6. Conclusion

What are Amazon Ads Certifications?

Amazon Ads Certifications are best suited for advertisers or individuals who want to manage their ad campaigns on Amazon Seller Central. Amazon’s learning console offers these courses to both newbies and existing professional advertisers. They are free of cost and provide a range of resources, such as videos, interactive courses, and study guides to help you prepare for the certification assessment.

These certifications are professionally accredited for individuals interested in studying Amazon advertising features and their tools. Each certificate has its own requirements and learning objectives.

To get this certificate, you must pass the exam provided by the Amazon console. 

Once you pass the exam, you receive a digital certification badge. 

You can share this badge on social media and integrate it into your professional profiles.

How to Apply for These Amazon Ad Certificates?

Here are the steps to obtain the Amazon Ad Certificate:

1. Go to the Amazon Learning Console and click the “Get Started” option.

2. On the Learning Console home page, click on the “Certifications” option.

3. Here, select any topic you need to acquire knowledge on.

4.  Click on the “Get Started” option.

5. Next, click on the “Log in to launch” option. If you don’t have an Amazon account, you can create one and then proceed with the login.

6. You will be redirected to a confirmation page after signing in. Click on “Allow” to sign in to Amazon Advertising.

7. Next, select your Country and define your relationship with advertising. Then, click  “Submit”

8. Next, click on “Update Timezone” after updating the time.

Upon completing these initial steps, you will be directed to the Learning Console page, where you can commence your certification journey by accessing the course.

13 Certifications by Amazon Learning Console

The Amazon Learning Console provides 13 certifications on Amazon Ads and related topics. 

Here is a detailed explanation of each certification:

Amazon Ads Retail

The Amazon Ads Retail certification course gives you expertise in Amazon’s retail programs. 

It covers areas such as

• Differentiation of various selling partners
• Comprehension of Amazon’s fulfillment solutions
• Establishing a solid understanding of retail principles by selling on Amazon.com
• Navigation of the fundamental aspects of Seller Central and Vendor Central

This certification suits professionals in the advertising field who do e-commerce operations and advertising campaigns for Amazon’s selling partners.

Amazon Ads Advanced Retail

This certification guarantees your proficiency in Amazon’s retail programs, particularly in the context of advertising strategies.

This topic covers various subtopics like 

• Enhancing product detail pages for retail readiness
• Utilizing Amazon growth strategies to boost brand visibility
• Extending operations to international markets
• Nurturing customer loyalty through promotional initiatives
• Leveraging retail insights and analytical tools for strategic planning

This certification is most beneficial for advertising and marketing professionals who oversee e-commerce operations and advertising campaigns on behalf of Amazon.com’s selling partners.

Amazon Advertising Foundation

Amazon Advertising Foundations Certification gives you an overall understanding of Amazon Ads solutions, with a specific focus on display advertising. 

The topics are 

• An Introduction to Amazon Ads
• Comprehending audience solutions for display advertising
• Evaluating the performance of display advertising campaigns
• Effectively engaging audiences throughout their customer journey

Amazon DSP

With this certification assessment, you can expertise in Amazon Ads programmatic solutions. 

They offer a range of subjects, including 

• Amazon DSP audience solutions
• Supply quality
• Campaign configuration
• Supply management
• Ad Policies
• Enhancement of campaign performance

This certification is essential for sellers using Amazon DSP in advertising.

Amazon DSP Advanced

The Amazon DSP Advanced Certification confirms that you have advanced expertise in Amazon Ads programmatic solutions. 

This certification includes advanced topics like 

• Bid strategies
• Pixel Implementation
• Audience targeting
• Third-party integrations
• Private marketplace arrangements
• Attribution analysis
• Utilizing bulk sheets

This certification benefits advertisers who use Amazon DSP to create and manage advanced advertising campaigns.

Sponsored Ads

Sponsored Ads Certification is a good course for sellers with expertise in Amazon’s sponsored ads, including Sponsored Products and Sponsored Brands.

It mainly emphasizes retail readiness, sponsored ads strategy, and optimizing advertising campaigns. This certification is valuable for those who utilize Amazon Ads sponsored ads via the advertising console or Seller Central.

Amazon Ads Campaign Planning

This certification allows you to study Amazon Ads solutions to achieve campaign objectives strategically. This certification is most beneficial for professionals who are into advertising and marketing. Also, the ones who employ a range of Amazon Ads solutions, such as sponsored ads, display, video, and customized advertising options.

Amazon Ads Campaign Optimization

Amazon Ads Campaign Optimization Certification helps you to build advanced skills in campaign strategy, reporting, and optimization for various ad types like sponsored ads, Amazon DSP, and cross-product campaigns. 

The certification covers crucial topics such as 

• Setting campaign objectives
• Utilizing retail insights
• Implementing cross-product strategies

This certification is important for hands-on professionals like retail media specialists and campaign managers responsible for creating and overseeing various campaigns within their portfolios.

Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) is a secure cloud-based cleanroom solution that enables advertisers to conduct analytics on pseudonymized data, including Amazon Ads event tables and their inputs. 

This certification helps you to utilize the AMC user interface and its capacity to harness event tables for query writing and advanced performance reporting.

It’s important to note that this certification is customized for analytics practitioners with SQL query-writing skills. A prior understanding of SQL is advisable. 

Amazon Ad Server

Amazon Ad Server (AAS) certification covers campaign management, working with the Amazon Ad Server Tag Manager, and campaign metrics and analytics.  

AAS is a global, versatile ad server designed to create, distribute, tailore, assess, and optimize campaigns across various screens. 

This learning path is structured to assist you in preparing for the certification assessment.

Amazon Ad Server Advanced

The Amazon Ad Server Advanced Certification gives you high-level technical skills in Amazon Ad Server. 

It offers topics such as 

• Campaign management
• AAS Tag Manager utilization
• AAS analytics application
• Dynamic Creative Optimization

Amazon Video Ads

Amazon Video Ads certifies you on topics like 

• Introductory content on video ads
• Strategies for integrating video into advertising portfolios
• Insights into video ad audiences
• Methods for video ad reporting and measurement

This certification is ideally suited for overseeing advertising portfolios and assessing campaign effectiveness.

Twitch Gameplan

Twitch is a prominent live-streaming platform where countless viewers engage daily in streaming, content creation, interactive communication, content sharing, and authentic interactions. 

Topics covered in this certification encompass

• Essence of Twitch
• Strategies for elevating your advertising efforts
• Methods for Enhancing Brand Visibility
• Steps to become a Twitch authority

This certification benefits advertisers who manage Twitch campaigns through Premium Media Products, Native Site Integration, Brand Partnerships, Studio, and Sponsorships.

How Are These Certificates Assessed?

The Amazon Ad Certification comprises multiple-choice questions related to your chosen topic. 

Here are some essential points to consider when taking the assessment:

1. You have a time limit of 120 minutes to finish the assessment.

2. To pass the assessment, you must score at least 80%.

3. Once you’ve submitted your answers, you cannot review or change them.

4. If you close the assessment before the time limit or if the timer expires before you’ve answered all questions, you will not pass, and you won’t be able to resume from where you left off.

5. If you don’t pass, you can attempt the assessment again after waiting 24 hours.

6. After you’ve finished answering the questions, click “Submit.” Amazon will then provide your results. If you have passed the assessment, you will receive the digital badge.

Note: These certifications are valid only for 12 months from the date you have passed. If you still need the accreditation, you must retake the exam. 

What Are The Benefits of The Amazon Ad Certificates?

If you’re an Amazon seller, you’ve likely come across the Amazon Ad Certificates program. These online courses are designed to teach you how to use the power of Amazon Advertising to expand your business reach and connect with a broader customer base. 

But what are the compelling reasons to invest your time in these courses and earn these valuable certificates? 

Here’s why you should seriously consider enrolling in the Amazon Ad Certificates program:

Masterful Ad Campaign Creation:

These courses provide you with the knowledge and skills to create ad campaigns that align with your specific goals and budget. 

You’ll learn how to select the right ad types, target keywords effectively, set competitive bids, and use precise targeting options to reach your intended audience. Furthermore, you’ll discover how to measure and optimize your ad performance through various tools and insightful reports.

Boost Your Credibility:

Completing these courses and taking the exams will not only equip you with expertise but also bestow upon you recognition as an Amazon Advertising authority opening doors to valuable resources and opportunities within the Amazon Advertising Partner network.

Your certificates serve as badges of honor, showcasing your skills and knowledge in the realm of Amazon Advertising. You can proudly display these certificates on your seller profile, website, social media platforms, or even your resume. This instantly enhances your credibility and trustworthiness, making you more appealing to potential customers and business opportunities.

Exclusive Amazon Advertising Benefits:

As a certified professional, you gain access to a treasure trove of exclusive advantages and resources offered by Amazon Advertising. 

This includes special invitations to webinars, events, and promotional programs, as well as access to advanced features and beta programs that can give your advertising efforts an edge. Furthermore, you’ll receive dedicated support from Amazon Advertising specialists, ensuring that you have the guidance and assistance you need to succeed.

Join a Knowledge-Sharing Community:

Enrolling in the Amazon Ad Certificates program connects you with a community of like-minded sellers who are all focused on achieving success with Amazon Advertising. This network of certificate holders provides you with a platform to share best practices, exchange insights, and learn from one another’s experiences and success stories. It’s a valuable resource for staying up-to-date with the latest strategies and techniques in the ever-evolving world of Amazon Advertising.

Conclusion

Amazon Advertising Certificates offer a structured, recognized, and practical way to gain the skills and knowledge needed to handle Amazon’s advertising.

By investing time and effort in pursuing these certifications, you validate your expertise and open doors to new career prospects and understanding. 

However, if you’re an Amazon seller and need help with advertising your products on Amazon, SellerApp PPC experts can help. We have already helped 20,000+ sellers like you to improve their brand footprint on Amazon with Amazon advertising. And we can do the same for you. 

Get in touch with us today to learn how we can help you grow your business

Additional read:

How does AmazonBasics impact Amazon Seller?

Amazon Advertising Audit Checklist

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