Best Selling Products on Amazon: Discover the Best in Every Category!

Typically, new sellers tend to use their gut and jump headfirst into the ineffective task of sifting through a staggering catalog of 353 million products, all in the hopes of finding the best selling products on Amazon. Unfortunately, without the right strategy, this can lead to wasted time, effort, and resources.

It’s all too easy to choose poorly and see your time, energy, and money disappear. That’s why understanding the top products and categories is not enough, you also need to know specific category level and product level data such as estimated revenue, estimated daily orders, dimensions, and competitor intelligence to effectively validate a product. 

Having guided thousands of sellers to success on Amazon, we know that having the right tools makes all the difference. That’s where SellerApp comes in. Our tool analyzes billions of data points to reveal essential details like best-seller rankings, estimated orders, and revenue, and with SellerApp’s unique opportunity score, we enable you to find high-potential products with confidence and ease.

In this article, we’ll share some of Amazon’s best-selling products and categories to help you get started on the right foot. Whether you’re a newcomer launching your first product or a seasoned seller looking to expand, this guide is packed with effective insights and best practices to help you find the products that will truly help take your business to the next level.

Top Selling Products on Amazon and Best-Selling Product Categories 

If you’re new to the Amazon selling game, the first thing you’ll need to recognize is that selling on the ecommerce marketplace has become increasingly competitive in recent years. So, much so that it’s almost impossible to establish and scale a brand without using Amazon’s advertising services. 

Of course, even more fundamentally, you will need to sell a product with good demand and in a category where it can be scaled without significant competition. To help you get started, we’ve compiled a list of the top best-selling product categories, top subcategories, and even a few best-performing products to give you an idea of how to zero in on a winning product:

Best Selling Categories on Amazon	Amazon Top Selling Products	SellerApp Insights
Beauty & Personal Care	Pimple Patches, Hydrating Serums, Makeup Removers, Beard Oils, Teeth Whitening Strips.	Beauty and Personal Care continues to be a leading category due to increased consumer focus on self-care. Products like pimple patches and hydrating serums are in high demand, with sellers reporting significant profit margins.
Home & Kitchen	Air Fryers, Instant Pots, Weighted Blankets, Nespresso Machines, Sous Vide Cookers.	This category remains popular, especially with consumers seeking stylish and functional home solutions. Items like air fryers and kitchen gadgets are considered top Amazon products, appealing to a wide audience
Clothing, Shoes & Jewelry	Leggings, T-Shirts, Sneakers, Sunglasses, Pendant Necklaces.	Fashion remains a strong category, with a projected growth rate of 12.4% from 2022 to 2027. It accounts for some of the most sold items on Amazon. However, staying updated on trends is crucial for success in this competitive space.
Toys & Games	L.O.L. Surprise! O.M.G. Remix Fashion Dolls, Retro Gaming Consoles, Crayola Scribble Scrubbie Pets Tub, Hatchimals Pixies Crystal Flyers, Educational Toys.	Particularly during the holiday season, this category sees significant sales spikes. Educational toys and popular franchise merchandise are key products to consider.
Health, Household & Baby Care	Whitestrips, Mist Humidifier, Makeup Remover Cleansing Towelettes, Disposable Baby Diapers, Clorox Disinfecting Wipes.	Products in this category, such as baby diapers and wellness items, are essential and often have steady demand. If you want to tap into a category with a steady stream of repeat purchases, this would be it
Sports & Outdoors	Garmin Forerunner 45 GPS Running Watch, Coleman Sundome 2-Person Tent, Fitbit Charge 4 Fitness and Activity Tracker, Intex Explorer K2 Kayak, Swiss Army Huntsman Pocket Knife.	The Sports & Outdoors category has seen a surge in demand for outdoor recreation products like tents, backpacks, and sleeping bags as consumers increasingly seek to disconnect from technology and spend time in nature. The desire for adventure, presents a lucrative opportunity for sellers to cater to the growing interest in outdoor activities.
Pet Supplies	Purina Fancy Feast Wet Cat Food, Barkbox Monthly Dog Subscription Box, Frisco Heavyweight Stainless Steel Bowl, Whistle Go Explore Health & Location Tracker, Furminator Deshedding Tool for Dogs.	Pet ownership is on the rise! Especially, amongst double income no kid couples. Therefore, it’s no wonder items like pet food, grooming supplies are increasingly popular among consumers. Especially, as these are some of the best products to sell on Amazon FBA.
Books	Where the Crawdads Sing by Delia Owens, Atomic Habits by James Clear, Educated by Tara Westover, The Silent Patient by Alex Michaelides, The Boy, the Mole, the Fox and the Horse by Charlie Macksey.	The books category on Amazon remains a lucrative niche for new sellers and is still considered one of the best items to sell on Amazon. With a diverse array of genres and high consumer interest, particularly in popular titles and self-help books. Typically, you make have more success as a reseller than publishing new books as an author via KDP.
Grocery & Gourmet Food	Starbucks Pike Place Medium Roast Ground Coffee, Kirkland Signature Organic Creamy Peanut Butter, Hershey's Milk Chocolate Candy Bars, Quaker Instant Oatmeal Variety Pack, Planters Deluxe Mixed Nuts.	This category is continuously expanding as more consumers seek convenient food options online, making it a viable choice for new sellers. Of course, you will have to deal with more regulations and compliances as it does fall in the food category.
Electronics	Wireless Earbuds, Streaming Devices, Smart Home Devices, Power Strips and Surge Protectors, Tablets.	Always a staple on Amazon, this category sees constant innovation and consumer interest. Items like smart home devices and personal gadgets are considered high demand products on Amazon.

We’ve effectively identified Amazon top selling products and categories in 2024, based on market research, proprietary information, current best seller ranks, trends, and market viability. 

However, it’s extremely essential to consider several other key factors such as completion, demand, profit margin, and customer reviews when deciding what to sell. You must conduct your own thorough market research and analysis to find the best product within the category/niche of your choice. 

We’ve found that Sellers with a deep understanding or interest in a specific niche tend to find the best products within that category. 

Fastest Growing Product Categories on Amazon in 2024

Now, beyond the best-selling categories on Amazon, it’s crucial to track the fastest-growing product categories in 2024. Choosing to pivot to these most-selling products on Amazon can help you increase your market share alongside the expanding demand, providing a consistent opportunity for your brand to scale.

Furthermore, by strategically leveraging these emerging categories, you can uncover hidden trends, and opportunities and gather insights from the highest-selling Products on amazon that help you drive significant business growth.

According to Statista, fashion and apparel will be the fastest-growing product category between 2022 and 2024. Sales are expected to grow at a compound annual rate of 12%. 

However, it’s important to note that the other categories are closely behind, with Health and Beauty at a CAGR of 12.1% followed by office products and electricals with 11.6%, and leisure and entertainment with 11.1%. All of these categories also have some of the most sold items on Amazon.

Best-Selling Products on Amazon [By Category]

Although we’ve covered Amazon’s top-selling product categories in the table above, we haven’t yet explored specific examples of best-selling products. That’s what we’ll address in this section.

Tracking these products in depth with the SellerApp tool can help you gain insights into how to optimize your listings, inventory, pricing, marketing strategies, and much more.

Here are some of the best selling categories and products on Amazon:

Beauty & Personal Care

Beauty and personal care products generally enjoy high demand on Amazon, with many products in the space having attractive profit margins. Typically, products in this category can yield net profit margins ranging from 20% to 50%, depending on the specific product and market dynamics. 

For instance, cosmetics, skincare, and hair care products are particularly popular and are some of the top Amazon products. Most importantly, customers in this category tend to have considerable brand loyalty. 

Julep’s Eyeshadow

Julep’s Eyeshadow is one of the Best selling products on Amazon right now. Not only is it hypoallergenic and waterproof, it’s formula is designed to give your eyes a vibrant pop of color, which makes it’s an extremely popular product on Amazon.

What’s truly amazing is that the brand has taken advantage of the product’s success and offers over 30 high-pigmented shades/variants. Moreover, it stands out from its peers for as it offers long-lasting wear without compromising on quality in addition to having nourishing ingredients such as Vitamin C and E. 

Moreover, the Eyeshadow has an impressive customer rating of 4.2 with 10K+ bought in the past month alone. The 47,776 ratings alone make this a high-demand product and one of the top selling Amazon products on the marketplace. From SellerApp’s Opportunity score of 66.3 for this product, we can understand that although it is on the more competitive side of things, it does have significant potential.

Home and Kitchen

Home and Kitchen tend to be one of the most profitable categories on Amazon. Although it may not filled with re-sellable products, it does have a ton of high demand during the holiday season. 

Typically, the Q4 sales numbers and the profit margin in general tend to compensate for any shortcomings. Most importantly, some of the trending products on Amazon tend to pop up from this category.

Stanley IceFlow Flip Straw 2.0 Water Bottle

In recent times, Stanley has managed to gain considerable traction as a brand, particularly through social media platforms like TikTok, where the hashtag #StanleyTumbler has amassed a whopping 1.1 billion views. Most importantly, it’s a brilliant case study of how the right branding can appeal to a broad demographic.

The Stanley IceFlow Flip Straw 2.0 Water Bottle is one of the water bottle brand’s top sellers at this moment. The product design and the innovative features has resulted in a sense of community around the brand. 

This bottle uses premium AeroLight Technology, making it 33% lighter than a standard stainless-steel bottle, making it highly portable without sacrificing any cooling performance. This feature is specifically beneficial for active individuals who need hydration on the go. 

This bottle also comes with a convenient Flip Straw 2.0 Lid enhances hydration efficiency with a larger drink opening and built-in straw, allowing for quick sips. Of course, it is also dishwasher safe and comes with a removable spout for thorough cleaning. 

Ultimately, taking a page from Stanley’s book on branding and product development can result in you potentially building a high-value brand. After all, it has quickly turned into one of the most bought items on Amazon.

Clothing, Shoes & Jewelry

The clothing, shoes, and jewelry category on Amazon is one of the largest and most competitive categories on the Amazon Marketplace. Beyond the competition, this category also presents the most opportunities. 

To thrive in this category sellers need to carefully select in-demand products, get the pricing right, build a strong brand recognition. Most importantly, customer experience is key in this category especially when it comes to driving sales and standing out from the competition. 

Gildan Men’s Crew T-Shirts

Gildan is a leading brand in apparel industry and is recignized for its extensive collection of casual essentials available in various sizes, silhouettes and colors. Moreover, the company is great at providing quality and value, ensuring that its products meet the diverse needs of consumers.   

One of the biggest take away from their Men’s Crew T-Shirts is their method of bundling up the same product to increase the average order value. Because they control the entire production process — from sourcing cotton, to sewing their garments, you can expect a high start of quality.

Toys & Games

The toys and games category on Amazon presents amazing opportunities for sellers, particularly during the holiday season when demand surges. This category has a wide range of sub categories and products spanning action figures, board games, puzzles, and educational toys, this category offers something for every age group and interest. Depending on what you sell, you can master the seasonal selling or even tap into the evergreen demand.

MEGA BLOKS First Builders Toddler Blocks Toys Set

The Mega Bloks First Builders is one of the best selling items on Amazon. Featuring 80 blocks in 10 shapes and 9 vibrant colors, designed for preschoolers aged 1 and up. This toy designed to promote creativity, fine motor skills, cognitive development, and much more. 

This toy boasts an impressive 4.8 out of 5 stars from over 122,000 ratings and more than 10,000 units sold in the past month. The educational toy market is projected to grow significantly as parents increasingly seek toys that can help develop their child. 

So, this is the right time to get into the market. However, it is important to recognize that this niche is extremely competitive and you will need to use advanced Amazon Seller tools such as SellerApp to help you carve out a place for yourself in this lucrative category. 

Health, Household & Baby Care

The Health, Household & Baby Care category on Amazon offers the potential for recurring revenue primarily due to the recurring nature of purchases in the niche. After all, consumers frequently buy health and personal care products, household essentials, and baby care items, which can lead to consistent sales and brand. Of course, this niche also comes with more challenges than other categories. 

There is an increase in awareness in health and wellness and a growing demand for safe baby products. Therefore, sellers must navigate various compliance and regulatory challenges, as many products in this category are subject to strict safety standards. Therefore, you will have to be on top of your compliance and follow regulations to prevent legal challenges. 

Lumineux Teeth Whitening Strips 7 Treatments

Whitening Strips offer a unique approach to teeth whitening without the sensitivity often associated with traditional products. These strips effortlessly lift stains while protecting tooth enamel. Additionally, Lumineux stands out as a microbiome-safe option, ensuring that their products support oral health by preserving beneficial bacteria and detoxifying harmful ones. This makes it one of the best Whitening Strips in the market. 

Whitening Strips present significant potential for sellers, especially given their popularity among influencers and health-conscious consumers. It is currently one of the best selling products on Amazon. You can take advantage of the popularity and scale your brand. 

Health, Household & Baby Care

According to Statista, the global health and wellness market is projected to reach around $7 trillion by 2025. This is primarily due to the effects of the pandemic rising health awareness and the demand for preventive healthcare products as traditional healthcare is unaffordable for the majority of the population. Therefore, the vast majority of the products in this Niche are Amazon trending products.

Consumers are currently searching for efficient and effective cleaning and personal care solutions, making the products in this category some of the best selling products on Amazon. While there are benefits to breaking into this market there are also challenges. For example, Certain products may require extensive documentation to meet Amazon’s compliance standards. This can complicate the selling process. 

Heated Waist Belt for Period Cramps

The Heated Waist Belt is definitely one of the most promising products to sell on Amazon due to its potential for high-profit margins and scalability as a single-product brand. The belt’s unique features such as the cordless rechargeable battery, built-in safety functions, and pure carbon fiber heating elements, make it attractive for those who want relief from period cramps, lower back pain, or any type of stomach discomfort. 

However, it’s important to note that to successfully sell this product, it’s crucial to partner with a reputable manufacturer that adheres to high quality and safety standards as a poorly made version can potentially harm customers and damage your brand.

How Do You Choose the Right Product Category to Sell on Amazon?

Choosing the right Product Category is relatively easier compared to choosing the exact product. To get started you will need to use an effective third-party tool such as SellerApp. Here are the steps to find the right product category using SellerApp:

Step 1: Install the SellerApp Chrome Extension and pin it to your Chrome Browser. 

Step 2: Now, head to Amazon and search for any product category.

Step 3: Click the Chrome extension and select Product Scanner.

The Product Scanner will pull up all the ASINs, that show up in that category. It will also provide in-depth information such as:

• Estimated Daily Order
• Estimated Daily Revenue
• SellerApp’s Opportunity Score
• Listing Health of each ASIN
• List of Brands
• Specific Prices
• BSR of Each ASIN
• Fulfillment Type
• Dimensions
• Weight
• Listing Creation Date
• Sub-Category-level information

Moreover, you can take actions such as tracking the product and finding profitable keywords for it. We recommend monitoring the product further and tracking its performance over time. To ensure you’re tracking the best products, it’s best to filter for those with a relatively high Opportunity Score. 

Our technology assigns this score based on the product’s potential to be sold profitably in its category. You can also open the top product listings in that specific category and analyze historical pricing, ranking, and sales trends in the Product Intelligence tab in the SellerApp dashboard.

Fundamentally, it’s important to note that when tracking trends, especially sales, it’s key that the product does not have seasonal dips or massive fluctuations. It’s best if the trend line is stable and moving on an upward trajectory. It’s always important to sell high demand products on Amazon.

Fortunately, our tool is more than enough to help you effectively zero in on some of the most in demand products on Amazon.

Now, that a product category has caught your fancy, you need to make sure that it’s profitable for you. Install SellerApp’s FBA Calculator Chrome extension, which will give you the complete profit margin. You will simply need to enter your COGS, fulfillment cost, and other costs and the tool will show you exactly how much you can make from selling the product, allowing you to understand if this category is actually profitable for you. 

How to Find Low-Competition Products in a Popular Category

The most effective way to find products with high demand and low competition is to explore specific categories and dive into niche subcategories. The narrower your focus, the better your chances of uncovering profitable categories and low-competition products. For instance, instead of just researching “Electronics,” focus on subcategories like “Wearables” and then even further into “Wearable Rings.” Currently, Oura Rings and Ultra Human are the only major players in the wearable rings market, which means there’s significant potential to capture a large market share.

By exploring subcategories in-depth, you can find medium to high-demand products with low competition. However, clear thinking alone isn’t enough—you’ll still need to conduct thorough research to determine if the category has growth potential and is feasible for you to enter. For example, the barrier to entry in the wearable ring market is relatively high, as developing the necessary technology can be challenging for most sellers.

What is the most sold item on Amazon?

The specific data on the singular “most sold item” can fluctuate frequently, making it incredibly hard to zero in on one most sold item on Amazon or even effectively track the most purchased items on Amazon.

However, books have historically been one of Amazon’s most selling products. In fact, the platform’s initial growth was largely driven by its extensive collection of books. 

Factors to Consider When Choosing a Product to Sell on Amazon

Unfortunately, just selling any product or even choosing a product from our list of most selling products on Amazon may not work or you. As a seller, you need to use a strategic approach to determine the product you want to sell from specific criteria to ensure profitability. For example:

High Demand = Potential Success

Aim for products with a minimum of 300 monthly sales, translating to 10 sales per day on average – this is a solid benchmark for potential success. Ultimately, customer demand will ensure that your business stays in the black as long as you get everything else right.

Bestseller lists can come in handy when trying to find a product with good potential. However, everyone will be doing the same. Therefore, it’s best to deep dive into public wishlists or use SellerApp to find out the potential of the product at the category level. We recommend you conduct thorough market research. Maybe even leverage focus groups.

Conduct Thorough Market Research

Ultimately, you will need to understand the audience you are trying to serve. To pull this off effectively, think about who your product is for. That will help you identify your customers and potential volume of interest. When you deep dive into your audience, understand their preferences, and what they search for. 

You can get this information via Amazon Brand Analytics (Available to brands enrolled in the Amazon Brand Registry). By using the analytics feature, you can gather insights regarding your audience demographics, even certain psychographic information which can inform your product and pricing strategy. 

Most importantly, data such as repeat purchase behavior, top search terms, and much more can influence your product positioning.

Slightly Unique Products Do Have an Edge

A completely unique product is out of the question. Nobody is searching for it and you’ll have to take the additional burden to educate people about the effectiveness of the product. Of course, if it’s too similar to what’s already out there, you can also face a ton of competition. 

To be successful, you will need to perfectly fill in a gap in the market and meet a specific need. To understand this, we recommend reading the customer reviews of similar products to see what needs you could potentially meet. 

Complementary Products Can Help With Future Expansion

Additionally, it helps if your product complements another product. Think blades and razors. Not only can you potentially tap into several audience segments, but you can also expand your own business.  

Low Competition is Key

Always try and identify products with low competition. This can make things significantly easier for you when it comes to securing a top position in Amazon’s SERPs. Moreover, some competition is always a good thing as this would mean that the product is already validated to a certain extent. 

Pricing is Incredibly important

You must consider discounts, promotions, expenses, shipping, and several other fees before you set your price. Moreover, you will also have to take into account the fact that your pricing needs to be competitive to win the buy box. 

Therefore, when choosing the product, conduct thorough research into the price to ensure it makes sense to your bottom line. Most Amazon sellers typically aim for a profit margin between 15% and 20%, with anything above 20% regarded as excellent. 

A product price range of $10-70 tends to work the best. If you can set a selling price of more than 4 times the wholesale price, you can ensure a healthy profit margin. This is the key to setting up a brand with the most bought items on Amazon.

Fewer Reviews

Although the content of the reviews is important, it’s also important to consider the number of reviews. A large number of reviews would mean that a specific product has had a ton of sales. If there are more than a thousand reviews that would mean that the brand has a considerable market share and presence. 

It would be difficult to compete with Amazon’s search algorithm also considers customer feedback when determining the organic ranking. So, these products are bound to show up high in the search results. Therefore, look for subcategories or sub-niches where top sellers have less than 400 reviews. 

Weight Below 5 lbs.

Choosing products that weigh less than 5 lbs is super critical for Amazon sellers as it significantly reduces shipping costs. The heavier items will tend to eat into your profit margin. 

Lighter items not only qualify for lower shipping rates but also appeal to customers looking for free or reduced shipping options. Light items also tend to enhance fulfillment efficiency which results in timely deliveries, leading to positive reviews and customer satisfaction.

Size Below 18” x 14” x 8”

In addition to the weight, the size is also extremely important. Opting for products that fit within the size limit of 18”x 14” x 8” is essential for minimizing shipping and storage fees. Larger items often incur higher shipping costs. This is primarily due to the size taking up more space in Amazon’s fulfillment centers, resulting in increased storage fees.

Sellers can reduce these costs, making their offerings way more competitive in the marketplace. Smaller items are way easier to manage in inventory and can even qualify for free shipping options.

Everyday Use Items

Choose a daily usable product. These products tend to have strong market demand, making them excellent choices for sellers.

A daily usable product is essential for Amazon Sellers as these items tend to have strong market demand, making them excellent choices for driving sales. After all, the best kind of business is those that sell reusable products. 

Therefore, everyday use items such as household essentials, personal care products, and tech accessories and frequently purchased by consumers, which essentially ensures a steady stream of sales.

Most importantly, these products often have a really broad appeal, which caters to a wide audience range. This can result in you essentially tapping into a larger market size, fostering customer loyalty, and drastically increasing your overall profitability. This is why Dollar Shave Club was sold to Unilever for $1 Billion in just 4 years.

How to find the best selling products on Amazon?

The process of finding best selling products on Amazon and even best selling product categories on Amazon is fairly straightforward. However, it isn’t easy and can take time to validate the idea. Here are some top tips to help you find a winning product and rake in a ton of sales:

Begin with Amazon’s Best Sellers Page

The best sellers page is the quickest way to identify the most popular items and top selling items on amazon. 

While this list of best selling products can give you insights into what’s trending at the moment, it’s also important to recognize that these products will have a ton of competition as the barrier to entry will be lower. Meaning, that pretty much everyone will try to sell these. 

Even if you do end up selling one of these products, your profit margins may not be great and sales tend to taper off over time as the hype dies down. Solely relying on this list may not be a good idea if you’re planning on running a long-term business.

You should primarily use this list to gain insights into what kind of products tend to sell well across various categories and use it as a springboard for product ideation and development. Of course, head deep and check out the reviews and other information to help you gain an edge. 

Frequently Bought Together

Let’s try to take advantage of Amazon’s algorithms when we can. Browsing the Frequently Bought Together section should give you a ton of product ideas. 

Amazon typically analyses and identifies the products that are commonly purchased together. This is known as “Market Basket” data. If used properly, this data can be a goldmine. 

For example, if you’re planning on entering the camera niche, you’ll find a ton of accessories that are commonly purchased together with the camera. While creating a camera brand can be expensive and hard you can start by selling a series of lights that can help photographers and gradually build a brand that sells supportive equipment such as tripods, batteries, straps, and lenses. 

This strategy can also help you increase the average order value of your sales while customers get a more convenient shopping experience.

Third Part Tools

When it comes to finding a golden product, you need to have access to crucial information such as estimated daily orders, daily revenue of the product, and even keywords and their search volume amongst other key metrics. Unfortunately, you won’t be able to access any of this information without a third-party tool such as SellerApp.

These tools enable you to effectively crunch the numbers and separate the wheat from the chaff. Most importantly, SellerApp leverages proprietary technology to give you insights into the listings of the competition, and category-level insights. This tool even provides an opportunity score that can let you know if selling a product is worthwhile. Ultimately, using third-party tools like SellerApp’s Chrome Extension or a sales API can help gather data on best-selling Amazon products

Explore External Marketplaces

Of course, there are several other effective methods of product research. For example, exploring other ecommerce platforms like Alibaba, Aliexpress, Shopee, Lazada, eBay, Walmart, and similar marketplaces. One of the best ways to tell if a product is selling well on multiple platforms is it’s a pretty good indication that there will be a high demand and it could potentially sell well on Amazon. If you can spot these trends early and get in on the action before the competition 

 If a product is selling well on multiple platforms, it’s a pretty good indication that there’s solid demand. Sellers who can spot these trends early and get in on the action before the competition catches on have a major leg up. It’s all about being a trendsetter, not a trend follower.

Social Media Trends

TikTok and Facebook ads libraries powered a whole generation of drop shippers. These drop-shippers essentially leverage the ad’s library and conduct thorough research into the best-performing ads to zero in on winning products. 

Not only can you use this method to find winning products but you can also apply the same method to hashtags, challenges, music, etc, or literally search for Best Amazon Finds to give you product development ideas. 

You can essentially reverse engineer you’re way to zero in on winning products. Once you have the product and have set up you’re storefront on Amazon, you can always push the product/brand on the relevant social media platform and go viral, you can drive that initial amount of traffic and rake in those initial sales to gain momentum. 

Here’s an exclusive tip for you!

At SellerApp, we believe in democratizing Amazon strategies rather than gatekeeping them, so here’s a super effective tip to help you zero in on a potential product without spending a dime: Use Gift Lists!

Amazon offers a feature where it allows its customers to create public gift lists. People usually tend to use it as a wedding registry. However, people also use this feature to store lists of must-buy products. 

Amazingly, these lists are public. By browsing through these lists, you can get a feel for the products/categories that tend to resonate with customers and use that intel to inform their own product selection. It’s like having your very own cheat sheet. 

Ultimately, it’s a combination of these strategies that can help you identify a best-selling product on Amazon. Unfortunately, just using one method can be too limiting and we do recommend you gather data such as estimated orders, revenue information of similar brands, and even the fulfillment cost from tools like SellerApp as this will help you choose the right manufacturer and figure out acceptable logistics costs.

To learn more, check out this video to understand how to find the right products to sell on Amazon!

Final Thoughts

When it comes to selecting a product to sell on Amazon, you cannot solely depend on our list of best-selling Amazon products. Although it’s a good starting point, it’s important to note that the products on this list tend to become saturated fairly quickly and you will need a more strategic approach. 

We recommend you use all the best practices we’ve shared in this blog to come up with a product with more longevity. 

Specifically, to choose such a product, you will have to sift through the BSR, estimated orders, estimated revenue, and even look at the negative reviews to understand where you could potentially improve a preexisting product. You need to think outside the box to have the best chance of success. 

Manually scouring this information on Amazon can be extremely time-consuming and can lead to inaccuracies. Therefore, it’s best to use an Amazon Product research tool like SellerApp that can provide access to all of this information from a single dashboard.

Additional read: How to Sell Digital Products on Amazon

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