Amazon Super URLs: Easily Build URLs to Improve your Visibility and Sales

2-Step Super URL via Brand

This is where you can drive people to your visit all the products in your brand organically, that is, the search will be restricted only to your brand and its products. You can refine the results further by entering product keywords, ASINs, and price points for the products you would like to rank.

Example: https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Daps&field-keywords=Milk&field-brand=NESTLE

2-Step Super URL via Secret Keyword

This method of generating Super URL is used to drive customers to Amazon for a specific set of keywords for your product, with its ASIN also target as a secret keyword. The page will display your product with other Sponsored Products results if applicable.

Example: https://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=shoes&hidden-keywords=B071L9DTXH

2-Step Super URL via Product ASIN

Drive traffic to your product directly by targeting the ASIN. Also, insert the relevant keywords for which you want your product to rank on Amazon. When customers visit your page, they will see your product displayed for the search queries you mentioned while creating the URL.

Example: https://www.amazon.com/s/?keywords=running+shoes&ie=UTF8&field-asin=B071L9DTXH&rh=i:aps,ssx:relevance

Canonical Approach to Create Super URL

Create canonical Super URL for Amazon to understand that your product listing page is reliable for a particular set of keywords. Drive traffic to your listing page directly with a canonical URL, targeting the keywords you want your listing to rank.

Example: https://www.amazon.com/RUNNING SHOES-NIKE SHOES-SHOES-GREY SHOES-NIKE/dp/B071L9DTXH

Super URLs to Drive Traffic to ‘Add to Cart’ Page

As the name suggests, you can also build a Super URL to send customers directly to the ‘Add to Cart’ page of your product on Amazon. This URL will come in handy when you are running ad campaigns on social media where people are interested in buying your product and are a step closer to conversion.

Example: https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B071L9DTXH&Quantity.1=1

URLs that Prompt People to Buy Different Items

If you are selling multiple products on Amazon which are complementary/similar, then you may want to push them as a packaged deal. Again, this URL will be of great use for running advertisements where you are promoting multiple products at the same time. On clicking the link, people will be directed to the cart page where there are two or more products.

Example: https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B071L9DTXH&Quantity.1=1&ASIN.2=B079ZLDXYX&Quantity.2=2

Super URLs for Targeted ASINs

Use this option if you want customers to see only a particular set of ASINs when they click on the link. You can add up to 50 ASINs. This is more refined targeting where you are pushing only a small set of products.

5-Star Review Super URL

This URL builder will allow you to send customers to the ‘Create a Review’ page for your targeted ASINs with the five-star rating already pre-filled. You can do this for up to 50 ASINs. It is a terrific solution if you are looking to get some positive reviews for your products. However, be sure to go before our FAQ section before you get started.

Example: https://www.amazon.com/review/create-review?&asin=B01NBJ0QLV:5

Alexa’s Top Picks - Amazon’s Choice Super URL

This is a crafty way to send direct your potential customers to your product ASIN, with Amazon's Choice badge displayed boldly with your product. Your product will be listed as Alexa’s Top Picks, giving the impression that your item is preferred by Alexa itself!

Example: https://asmw.amazon.com/search?ref=msv_sr&keyword=desktop&asins=B01CV9G1BO-C

Super URL for Alexa’s Top Picks - Best Seller

This Super URL works in the same way as the one we saw above. Your product will be displayed as Alexa’s Top Picks but instead of carrying the Amazon’s Choice Badge, it will carry the Best Seller Badge. This is certainly an intriguing way to market your items.

Example: https://asmw.amazon.com/search?ref=msv_sr&keyword=desktop&asins=B01CV9G1BO-B

Clean Product Page Super URL

If you want your customers to see only your products and nothing else - advertisements, product filters, and other such information, then the Clean Product Page URL is the perfect fit for you. With this URL, all of your products will be displayed in a neat, systematic manner. In other words, customers will see only your targeted products and nothing else. It works effectively when promoting your products on social media.

Example: https://www.amazon.com/stores/page/preview?isPreview=1&isSlp=1&asins=B01CV9G1BO

Walmart Super URL via Brand

This works in the same way as Amazon Super URL. You enter the brand name here along with relevant keywords. People will be directed to Walmart, where they will see your brand and its relevant products based on keywords.

Example: https://www.walmart.com/search/?cat_id=0&facet=brand%3ALipozene&query=diet+pills

Walmart Super URL via Seller

This step is the Amazon ASIN equivalent of generating Super URL for the Walmart marketplace. What you need here is the Store Name and the keyword for your Walmart listings and voila!

Example: https://www.walmart.com/search/?cat_id=0&facet=retailer%3APalos+Buddies&query=laundry+sheets